Audience Reach, Ownership Control and Local Content

If so,The streamers don’t seem to have a problem with it. They’ve agreed to it In 35+ nations

It fact it’s helping Netflix be dominant in most markets with strong local production slates

What is “open internet” and what part of it means local original production goes against it

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Good point

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This comment is nonsense. Just like all the other governments around the world that either have quotas or charge a tax in local revenue.

I’m not sure what an “open internet” is and it surely doesn’t exist anywhere in the world.

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Our current regulations favour quantity over quality - they’re far from being any kind of standard to strive for.

Geoblocking is a commercial issue that sits squarely with copyright holders as an artificial limitation to permit greater monetization. The streaming services are only attempting to enforce a contractual, commercial requirement - it’s not always practical (or possible) to secure rights to content for each market that these streamers operate.

Open Internet has never been about restricting how individual services can commercialise their offering, nor about placing localised operating requirements on companies who offer services (ie collecting taxes, restricting access/sales based on local laws).

Federal Arts Minister Tony Burke spoke at Sydney Airport domestic terminal today regarding the proposed local content quota for streaming platforms.

https://www.dailytelegraph.com.au/news/national/streamers-forced-to-inject-500m-into-aussie-tv-and-film-industry/news-story/f3964e5adf8ed1d2bebaf59ce02848a8

Australia’s struggling film and TV industry is poised to hit the jackpot with the Federal Government to force streaming giants to spend 20 per cent of their revenue on making local content.

So that would mean a quota is not required…

Of course we do, look what happened when Federal Labor under Rudd had a policy of an internet filter, it was against the open principles, for which we are paying to this day through increased criminal and stupid behaviour.

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I’ll put money on the streaming market either getting a little smaller or a number of streamers going to great lengths to claim they make very little revenue in Australia.

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I don’t think so.

Prime Video, Disney+, Paramount+, Binge etc all in the game too.

Quota requirements are where the industry in Europe, Isreal, Canada and Australia is headed. And the streamers are agreeing to it.

It’s not the huge issue I think people
Think it is.

International content travels so well now. Even in the US 30% or so of Netflix’s most watched shows are foreign series. And it’s growing

There is incredible talent and ideas outside the US often with production costs a fraction of the uS. When Netflix can make English speaking content in Australia and put it day and date in 140 countries - it’s win win for them

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Depends on the model - while the likes of Amazon and Netflix are probably happy to (and have been) do local content, the same may not necessarily be said for other players. Our market size and comparatively higher cost to deliver will have an impact.

Doing it on a percentage of revenue will encourage them to find ways to lower their revenue numbers to lessen the impact. That said, there needs to be some other metric included to ensure that it’s not a fuckload of money on a single vanity project.

One that interests me is what they’ll do to Binge given its basically an extension of Foxtel

I think this could impact Stan by removing one of their key points of difference - its Australian content.

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Especially as they’ve had to pivot to local content to make up for not getting international deals

The National Cultural Policy, which was launched by Tony Burke at Melbourne’s Esplanade Hotel this morning, can be found here. The proposed local content rules for streaming platforms are described on page 87 to 89.

Disney+, Prime Video, Netflix, P+ all have deep deep pockets.
Stan is already heavily invested in Australian originals

We will likely see the new HBO Max/Discovery+ joint streamer (rumoured to be “Max”) launch in Oz in 2 years - they have deep pockets too.

Binge will need to work out how to co-fund and on sell content. Perhaps with Sky UK

Apple Plus will be interesting as they have a niche amount of shows.

Apple TV+ is the smallest of all. They have no library of content. They also have a recall problem - even their most sucessfull show - Ted Lasso- subscribers misattribute it and think it is on Netfllix or P+

There are rumors apple will buy disney in years ahead

Netflix and Prime Video do a huge amount of local content across Europe. Apple has originals in UK - they must in Europe too (by law)