Audience Reach, Ownership Control and Local Content

I know that wasn’t your point, just a potential reason for the disparity, potentially a double up, if will.

I think there’s a problem with your maths.

REMOTE CENTRAL & EASTERN AUSTRALIA TV1 IMP 406,550

REMOTE CENTRAL & EASTERN AUSTRALIA TV2 CDT, QQQ 388,270
MT ISA TV1 IDQ, ITQ 18,280
Total (388,270+ 18,280) = 406,550

You’ve used the figures from the overlap of those areas with Australia S40, which isn’t 100% of those areas. The complete numbers are:

REMOTE AND REGIONAL WESTERN AUSTRALIA TV1 WOW 604,975

SOUTH WEST AND GREAT SOUTHERN TV1 SDW, SSW 364,160
KALGOORLIE TV1 VDW, VEW 54,696
GERALDTON TV1 GDW, GTW 49,500
WESTERN ZONE TV1 WAW, WDW 167,832
Total (363,160 + 54,6969 + 49,500 + 167,832) = 636,188

Difference is 31,213. This is because there is overlap in the 7WA/10 West areas so some people get counted twice.

3,320 people are in KALGOORLIE TV1 AND SOUTH WEST AND GREAT SOUTHERN TV1
4,551 people are in KALGOORLIE TV1 AND WESTERN ZONE TV1
2,853 people are in GERALDTON TV1 AND WESTERN ZONE TV1
21,188 people are in SOUTH WEST AND GREAT SOUTHERN TV1 AND WESTERN ZONE TV1

Total: 31,912, which still gives a difference of 699. This would be because the people in the overlap between Kalgoorlie, South West and Western Zone are still being counted twice.

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