Are Media

Some quotes from Nene King:

“I could see the writing on the wall when there were no bloody ads in the magazine … I mean I wonder how long New Idea can survive. Kerry Packer would be spinning in his grave if he could see what was happening to his beloved Australian Women’s Weekly … it’s been gutted, as have all the magazines,” Nene told PS.

“But I had my day in the sun in magazines, I am just so terribly sad for all those photographers, journalists, creatives who have lost their jobs. And I’m sad for a once-great industry that was lots of fun to be in, that it is now on its last legs. I was in it when we were flying, really flying. Today people don’t even believe what is published in them any more, it’s a great shame.

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Mumbrella:

Bauer Media sold to Mercury Capital

One of Australia’s largest publishers, Bauer Media, will soon be in the hands of private equity, with Mercury Capital agreeing to buy the business.

The deal includes the Pacific Magazines assets which Bauer recently acquired from Seven West Media for $40m.

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Mediaweek adds that Mercury Capital is expected to resurrect some of the key New Zealand titles including Listener, North & South and Metro.

UPDATE:

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They burnt a lot of money here. Did not help they spent $ 40 big ones on Pacific.

The word is they only got $50 mill out of Mercury which would be near fire sale.

Would it surprise people to know I actually did buy these magazines for historical reasons? :stuck_out_tongue:

That’s not how you spell hysterical. :stuck_out_tongue_winking_eye:

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Hey, I was surprised it lasted for as long as it did!

Did you buy them when they were owned by Fairfax?

Source: SMH archives

I’m not that old. Geez, you sound like the kids at work! They think I’m extremely old - I’m only 35.

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Very interesting article about how Bauer Media has failed in Australia and killed many Australian magazines.

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The following magazines are to be closed.

Everything Bauer Media did has been devastating for the magazine industry.

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It just mean newsagents will have to import US and UK editions of the magazines listed (except NW) which will cost more.
It doesn’t make sense to close three health-related titles at once. Mercury should have kept one of them, or merged all three.

I can’t imagine they will bother. And in the current environment shipment of stock from overseas will be severely impacted.

I have bought Men’s Health from time to time if I’ve seen something interesting on the cover. I would never buy the import.

Mercury Capital has sold the New Zealand titles North and South and Metro to independent publishers, which will resume publication “as soon as possible”.

North & South has been sold to independent publishers Konstantin Richter and Verena Friederike Hasel, with Metro is going to Simon Chesterman.

I’m sure someone in Australia would be interested in reviving some of the titles that were axed here today. Especially the health titles. I’m sure there’s life still in those once we’re past coronavirus.

who is left to take them on? Pacific Magazines and Bauer were about the only large scale magazine publishers left. And now they are the same company.

Some of those overseas titles would have hefty licencing fees too I imagine. Could be prohibitive for any of the smaller, niche publishers that might still be around?

TBH, I’m surprised NW has even lasted this long. It always seemed to me to be a bit superfluous with so many other celebrity magazines around. But I have never really been in its target market so perhaps I’m just ignorant :stuck_out_tongue:

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