Analysis of the ratings system

[scott]

@KICK-IT

@scott

I understand your logic.

However there are some people on here who would claim that anyone watching the tennis who is over 50 is of no value to advertisers. This is ridiculous because you only have to look at the type of ads running in the tennis and the target markets for those products.

I don’t see too many ads for nightclubs or LED fairy lights on Channel Nine lol.

It’s the advertisers themselves that see more benefit in reaching under 50s than over 50s

Nightclubs dont advertise on TV.

Biggest advertisers in AU are companies like Harvey Norman, Foxtel, the Government, Coles & Woolworths. All companies who prefer & pay to reach a 23 year old over a 63 year old.

I’m not so sure Coles would prefer to target a 23 year old because a huge percentage of them are still living at home with their parents.

Likewise, there are many more 60 year olds staying at home on a Saturday night watching Foxtel than a 23 year old.

I would agree with the Govt, but thats one of the few.

Smart marketers realise that 2/3 of the wealth in the ecomony is owned by the over 50’s