Caro on Footy Classified:
-Seven paid at least 60 million more than they wanted to over 7 years
-Paramount offered 6 billion over 10 years
-Nine’s offer was 525-535 million a year + 100 million in marketing using Nine’s assets
-Handshake agreement at 1-2 am then finalised at 4 am on Tuesday
-Nine and Paramount were informed of the outcome early Tuesday morning
Absolute bullshit that Paramount offered the most, before incumbent last bid, for a longer period and didn’t get taken.
CA and now the AFL screwing Paramount over yet again
I personally think the problem is they don’t want to get into bed with 10. It’s not Paramount they’re ignoring, I think it’s 10. Who would want to be involved with the lowest rating commercial network? Whether we like it or not the AFL made a smart business move. Who knows what would have happened if they risked it with 10.
10s AFL ratings were fine when they had it, any other that talk is bullshit
The lack of local news in AFL states wouldn’t have helped though
Yeah, fine over 10 years ago. 10 has fallen into shit now. What happens if Paramount decide it wants to sell it in 5/6 years and the network falls further into chaos? The AFL can’t risk such unstable management.
I agree. The AFL wants 7/Foxtel and ONLY 7/Foxtel, so they told them and not Nine (Paramount is making a 6 billion deal for 10 years, we only want you so make a better deal). If Paramount payed 6 billion over 10 years they should of got the rights.
So judging by this, Nine was about 10-15m p/year off if you include marketing assets? Literally down to the wire.
I’m happy that Seven has overpaid. Gives 10 a much easier chance to snap up other sports.
Don’t agree with this.
The signed deal is long as enough as it is without taking it to 2034.
I kind of get it though, you’ve got a huge audience locked in with Kayo. Paramount and likely the AFL would need to do a bit of marketing to get a million or so people to sign up to Paramount. Then there would be lingering doubts at AFL House about whether the platform could handle the users after their issues with soccer.
I do hope this means Paramount are all in for the cricket. Could see them take everything but tests, with Nine getting exclusive rights incl streaming for Tests. Fox Cricket’s tone has never been right. Fox Footy has always gone for the super footy fan who already knows the game. Fox Cricket’s commentary on the other hand…
The fact is 10/Paramount’s bid needed to be higher… they were very much aware of the existing relationship between the current broadcasters and the AFL.
I do think 10/Paramount have much better chance of obtaining all cricket rights in this country, But again its going to need to be a knock out bid to push Foxtel out of the equation.
I think Lexington may be alluding to the cash components. We do not know the breakdown.
Its basic maths… and its been reported numerus times on what network has offering per year. Seven/Foxtel deal was the highest.
Over 10 years not 7
I know…
Foxtel/7 didn’t have first and last bidding rights, did they?
Clearly they did. Their $645m didn’t come about until last according to the reports.
I understand why the AFL didn’t go with a 10 year deal with Paramount/10. It’s probably because 10 is lowest rating commercial network & risks if paramount pulls out mid way through a the 10 year deal. The AFL has some stability with 7+ Fox & this deal is only 7 years, not 10 years
Clearly they didn’t… Seven and Foxtel were always going to have last rights to this. This was always going to be the case from the very start of the negations.
Where does it end though? You expected the bidding to continue forever?