AFL broadcast rights 2025-2031

No. He never suggested this. He was just saying that you can talk all you want but you have to make changes before they can actually do anything about it, so why say anything publicly?

Yeah and I answered that in my post.

Also I took the mention of Rowlands comments and later in the same sentence saying what the government should do ie get it implemented, as being an ‘either/ or’ when one of them is impossible before the AFL rights are finalised . And at this point in time I don’t think there’s anyone questioning that that ‘either’ (a serious review and implementation) isn’t coming, that’s all.

If I didn’t read it as intended then fair enough, my bad.

Their lack of a news department comes from the fact that 10 is third place and doesn’t rate.

With sporting rights, they can theoretically get more eyes on their network through FTA, streaming or otherwise, which can generate the interest in rebuilding their news and sports division.

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Rowland ‘engages’ AFL over TV deal

https://www.dailytelegraph.com.au/business/communications-minister-michelle-rowland-engages-afl-media-giants-over-tv-rights-deal/news-story/a9d87470608109879deca2482a179181

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Sounds like the federal government’s intervention has delayed the rights deal.

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I don’t think anyone expected it to be in the first tranches of legislation they put forward, but if Labor are going to take this approach of somewhat intervening then they may need to fast track their proposal

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From The Australian

Communications Minister Michelle Rowland ‘engages’ AFL, media giants, over TV rights deal

Communications Minister Michelle Rowland approached key media stakeholders, including senior figures at Seven and Foxtel, as well as top-tier executives at the AFL, in a bid to clarify her controversial public statements last week about the terms of the sport’s lucrative broadcast rights.

The details of Ms Rowland’s engagement late last week with the media giants and the AFL’s top brass have not been made public, however it is telling that the minister did not reach out to representatives from Nine or Ten, suggesting those two networks are unlikely to secure a slice of the next TV deal, which is expected to be finalised this week – possibly as early as Tuesday.

The exclusion of Nine and Ten from the three-cornered follow-up talks initiated by Ms Rowland indicates the incumbent holders of the AFL TV rights, Foxtel and Seven, are in the box seat to extend their current contract, albeit with some significant tweaks.

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I may be being naive here, but what are the practical benefits of fast tracking the legislation if it would still occur post the AFL rights deal being finished? If all goes to plan it should be finalised by April next year so we can only be talking about a few months earlier at the absolute max.

Are there other rights that would be affected or is it more about a perceived consistency from the government?

As I said, I think the comments would’ve been best made behind closed doors, but I don’t think having made them publicly corners the government into fast-tracking an already quick enough process - unless there is a tangible benefit.

I think everything has been finalised, except for a decision on the 4th free to air game being put behind a paywall.

as a supporter of an AFL team in Victoria, why can’t I get all my games on FTA. Adelaide and Perth are not developing cities where AFL needs to grow. You could also argue that Brisbane and Sydney are not being well served by having Swans/Giants/Lions/Suns games shown on FTA secondary channels most weeks during the season

Because its not profitable for the AFL… having a a paywall / subscription network on board greatly increases the profit $$$ for the AFL.

appreciate that…I was coming fom the point of view by having the new Federal Communications Minister “intervening” in negotations

It’s a good point you raise. In terms of anti siphoning. You cannot possibly protect SA/WA teams for their home states and not do the same for Vic teams.

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The AFL could come to an argument to keep 4 games on Free to air, but SA / WA local games would be the deal breaker for Foxtel.

Heard that before :smirk:

I thought “media stakeholders” was referring to Nine and 10 previously. If they are truely out of contention, then I would hope that Seven revives Talking Footy, or something similar for their offerings when the next deal takes effect.

One of the knock-on effects of SA/WA not being guaranteed into their home markets will be less Vic teams on FTA though. The interstate clubs will take up more of the slots of 7 produced matches, so perversely it’s in Vic fans’ interests for the status quo to continue in this regard at least.

As someone in Brisbane, it’s almost vital for the Lions and Suns to be on FTA every week. The battle for any type of advantage over rugby league is a near impossible one, but this is a key advantage the AFL has up here.

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Fox won’t fight the AFL over NSW/QLD games on FTA because they’re low rating, and due to league, they have a high penetration in those markets anyway. I can’t see that changing (NSW/QLD games all on 7). In fact, I’m sure 7 would love to ditch these games (not that they can publicly say it)

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Because there are like 10 teams in Victoria, compared to 2 in WA, SA, QLD and NSW and 0 in NT, TAS and ACT. The AFL will NOT be putting all matches on FTA.

exactly. as of next year between the Broncos and Dolphins there will be league games weekly in Brisbane, and you can almost guarantee (like normal) the brisbane games will get primetime slots on 9 - probably Friday nights.

To compete, the lions and suns need to be on FTA

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I don’t really trust much the Australian says. Will wait til official announcement.

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