I’m sure it’s probably mentioned somewhere, but does anyone remember the hockey puck like thing that you attached to your screen on Channel 7, and the era?
I have it in my head it was c.2002-03, but can’t remember it’s name for the life of me.
I also seem to recall 5 or 6 different colours, which is why it suggests that era.
Was probably one of the stranger advertising concepts.
It was “Adopt a Dot” and actually took place at the end of 2000, just after the Sydney Olympics. Nine responded to this promotion with $1 Million Cash Giveaway.
The use of five colours (red, orange, yellow, green and blue) was a major part of Seven’s branding in various guises between around Autumn 1999 and mid-2003 though.
Yeah, maybe BigVic was referring to screen burn-in? Although I thought that phenomenon was more of a mid-2000s thing myself
If a promotional gimmick on Channel Seven actually caused television sets to burn, the papers and A Current Affair would’ve been all over it like the modern sensationalist media of Sydney at a Salim Mehajer court case.
the dots were pieces of cellophane wrapped in cardboard with a 7 logo on it to get people to stick them on their TVs, for the “dot” to be allegedly “charged up” . AFAIK there was possibly a dot superimposed on screen to indicate where people should put the dots on their screen but I can’t see that this was problematic any more than any other on-screen graphic.
The dot is visible at the beginning of this video just before the credit roll for Wheel of Fortune ends.
It was a whole load of shit. The ‘dots’ were examined by some European newsagency and they basically consisted of a film strip. You could have put the dot in front of any bright light source and it would have worked.