ACE Radio (3MP)

Radio, Print, and Online Major Metropolitan Radio
389

Is Pearl the stereotypical 3MP listener?

390

She’s a regular caller to Coodabeens “tailback” ie a character who lives on “The Peninsula” and when pressed to clarify if it’s the Mornington Peninsula replies with variations of “yes, I said The Peninsula dear”. More a reflection on a typical older boomer whose life doesn’t extend much beyond their home suburb, complaints departments and tailback radio. The joke is she’s been waiting on hold for another program or has mistakenly called the Coodabeens.

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391

Thanks @Frankie, never heard the show.

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392

https://www.facebook.com/105652604510194/posts/406995571042561/?d=n

Which station was it on previously?

393

ABC local radio.

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394

I can’t imagine ACE would have had big $$$ to throw around, so had ABC already let it go?

But I guess it will remind a lot of people that 3MP still exists. So many people won’t have heard anything about 3MP since the '90s!

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396

I think it will work. There used to be a similar program called “Footy Fix” (ie. jovial, light-hearted look at footy) on SEN which was 4-6pm Fridays which I feel has left a void since it finished. Coodabeens’ might fill that void.

397

I’m surprised SEN didn’t have a crack to sign the team up

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398

Be way more logical than a non-sports station like 3MP.

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399

According to an interview Ian Cover did with The Age today, it was the Coodabeens’ decision alone to depart the ABC. Apparently, the team’s contracts had only been renewed on a yearly basis for the past decade and when they were offered their latest one year contract, they decided to explore other options.

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400

there could not have been many “other options” if the best one was 3MP? Will be tough going from the ABC’s flagship to a station currently sitting on around 1% market share but I hope it works out well.

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401

Cooda-what? I’ve said it before, Melbourne is like a different country lol :smiley:

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402

Perhaps Ace see it as much for their regional network than metro Melbourne. I think they mostly all cover AFL.

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403

Is there a fan base in centres like Ballarat, Bendigo or Shepparton? Perhaps they could go on Community radio there?

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404

Since it seems be a predominately AFL-centric show, it’s reasonably unlikely that Coodabeen Champions was broadcast on ABC Local Radio in NSW (well, outside border regions where the market dynamics are a bit different) or Queensland where Aussie Rules is pretty much a niche affair.

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405

For about a decade they did a national Sunday (later Saturday) night show all year with a mix of music, interviews and lifestyle content. Pretty sure Jeff Richardson was regular fill in for Macca for quite a while too. They’re success was despite their Saturday mornings show being about Aussie rules footy (not just AFL) they weren’t elite footballers - only one played a handful of games at the top level.

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406

I believe the Coodabeens’ Saturday morning show was broadcast nationally on ABC Grandstand DAB+.

But clearly not many northerners noticed!

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407

Well Triple M has done it for Years?[quote=“Vidiot, post:388, topic:14565, full:true”]
Big mistake. How can you build a music radio station then take a two hour slab out for a talk fest? Especially one that’s based on footy and is more suited to community / ABC radio.
[/quote]

Well Triple M done it for Years!!!

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Yes, but they went full in with sport (footy calls etc). And lots of blokey talk shows. Bit different to an easy listening music station trying to build an audience for the format!!!

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409

3MP for a while seemed to have some shows as a carry over from their days as MTR, weird gardening shows and stuff on a mostly music station, but seems weird to deliberately add a show like that.

Especially as when it’s footy time a lot of people go off to find non talk alternatives, seems like a slot you’d want to keep as music as possible.

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