ABC TV On-Air Presentation


Are these idents new?


3 Likes

ABC also aired a 90th anniversary promo just before their New Year coverage begun.

3 Likes

Yeah they look to be!

1 Like

Would love a cap of this !

1 Like

Same style as idents over the past few years, but they may have made some new ones.

No idea why ABC don’t seem to air IDs before programs anymore. Very rare to see an ident nowadays. They don’t have the excuse the commercial networks have, of accelerated flow and needing as much time dedicated to ad revenue as possible.

4 Likes

A 90 years promo on ABC Kids and ABC Me shows aired after the 9pm Sydney fireworks tonight.

1 Like


6 Likes

There were 2 idents shown, one 30 sec followed closely by the second of 60 sec focusing on children’s programming.

5 Likes

Could not agree more.
Sadly is the ABC copying the commercials yet again, including irritating pop-ups in some programs, why!!
Many ABC viewers do not appreciate such vulgar marketing devices, it actually puts them off viewing those programs being promoted.

90 Years News ident

4 Likes

Nice seeing something a bit different for the ABC.

2 Likes

What a powerful slogan. I hope it never leaves the hands of the public.

“Happy Birthday ABC”

2 Likes

Powerful slogan? That ABC is 90?

1 Like

That 9 in 90 YEARS looks a bit odd. It’s like the 9 and 0 don’t match.

Yeah it’s like they are different typefaces.
I think it’s due to the animation of the 9, seemed like that was the focus and then the 0 was the afterthought.

2 Likes

Absolutely. I was quite surprised when I first saw it. Not used to seeing such a high number for such a modern media corporation. It’s something to be proud of.

4 Likes

Some of these idents were shown during ABC’s 2022 upfronts in November.

2 Likes

A couple of the short idents

3 Likes