Not new. But would love to see them more often.
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Glad they’re keeping the tri-tone square idents. Classiest idents on TV of any network idents in the last 20 years.
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I’d like to see a 90 year ident that celebrates the use of the Lissajous Curve over the year.
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You’re in Luck, because I’m watching Rage I’ve recorded yesterday and I see Below the Logo is the Number 90.
That in itself has never been a reasonable excuse, as all an ident does is push all content out by 7-12 seconds (or more depending on its length) within the hour. Unless there’s an ad airing at :59m:30-59s which gets pushed into the next hour, it doesn’t affect the hourly blocks on non-program matter.
It’s really just an excuse to cut costs as they cost money to design/produce/manage. The longer a presentation package is used for, the cheaper it effectively becomes.
A couple of examples of the ABC '23 campaign
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ABC aired this ID before the Olivia Newton-John memorial service yesterday:
This was the original ID from 2020:
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The ABC’s Australia: Celebrating 90 years campaign won two golds at at the New York Festivals TV & Film Awards 2023.
Promotion/Open & IDs: Station/Network ID
Promotion/Open & IDs: Station/Image Promotion
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