ABC News Content and Appearance

My two cents based on all the stills I’ve seen here…

News Breakfast: Not a fan of the round symbol in the supers - looks unbalanced and tacked on. I remember there was a mock that has a similar idea; it looked oversized then, and so does the actual graphics.

The overlapping ticker/headlines looks like the tail fin on a plane.

If they use the same L-shape as the correspondent tags, and use that decorative blank space for sub-headings, that might be more useful, but even smaller font sizes on a typeface that’s already hard to read is an unwanted trade-off.

The refreshed backdrop IMO is a bit generic compared to the previous palette.


NC: The bevels look rather plasticky than liquid glass, when you compare to, say, Channel 5 UK. For the supers, I wish they use the same stacked layout across headlines and subheadings, rather than the current mix.

It’s a bit inconsistent, and even with the additional bevels, the original layout still doesn’t look good.

The individual reporter tags look more polished than a pastel box, which however persists in pushbacks.

As for the studio graphics, I find it weird that the new design gives some depth to the L shape on the monoliths when blank:

But that doesn’t translate to on-screen elements that use it?

On a plus side, the stripey logo in the full-screen transitions and metro news backdrops looks more detailed than the flat film strips, but it doesn’t match with the rest of the package somehow?

Also, I’m pretty sure they don’t use AI, but putting city names in a separate floating rectangle like this:

Kinda reminds me of the ChatGPT title graphics with the unnecessary shapes on text (no shade to @KICK-IT of course):

Rant over!

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