Theres been a noticable shift towards presenters saying “(Frequency) ABC Radio (Location)”.
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By going back to “612”, “702”, “666”, “774”, “891”, “720” etc. are they giving up on streaming/DAB (doubtful) or realising their core demos don’t use them (more likely)?
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Their new radio director comes from Nova, which still uses the frequencies as part of local identify for each station, so it probably stems from him.
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IMO they probably just realised it’s going to take a little longer for people to transition to digital fully than they first thought. I remember when they first dropped the frequencies they seemed a little cocky in a few statements about how the audience was going digital (online, no mention of DAB) as if it was happening overnight. I think they were following similar moves by the BBC without acknowledging the BBC were at least 10 years ahead of them transitioning to DAB. Bizarre as the ABC up to then had made very little attempt to to get their audience to even adopt DAB, they just seemed to think people would all start listening on their App.
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I think he just realised they’d jumped the gun.
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Brisbane drive announcer, Kelly Higgins-Devine finally returned on Wednesday after many weeks off.
Was said she had Influenza A and almost right to go the previous Friday yet was off Mon and Tues this week.
Rebecca Levingston of evenings filled in drive the previous week and Ellen Fanning didn’t scramble back to Sydney this week as she filled in Monday and Tuesday.
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I still have older family members who refer to ABC Melbourne as 3LO and i’ll occasionally catch myself saying 4QR
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Lol, I know! I still know people who call it 4QR too.
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No crime to call a station by its call sign 
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At the temporal latest, using 3LO marks one as an Xennial (“we” are the sub-generation that hates both X and the Millennials - take that, silly Generation X meme 
)
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B105 =aka 4 Triple B ! call sign 4BBB
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“Give me a B, bbbbbb B105”.
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“774 ABC Melbourne” has been creeping back in the last couple of months but isn’t consistent.
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Would probably because of statewide programs, where there is more than one frequency.
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Possibly, but that was always "774 ABC Melbourne and ABC Victoria "
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Dr Nick from The Simpsons: “The extra ‘B’ is for Bargin!”.
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Speaking of this, did B104.9 do the “bbbbbb, 104.9”?
Its playlist and programming was even more safe than B105.
Yes there was “The Border’s All New B104.9” Have a recording will post.
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Same safe playlist, same lie every market, same disappointment.
‘All new’ was one of the biggest let downs of the 90s, along with the meaningless ‘Today’s best music’.
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See:
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