The Australian reports today Nine will spend a record $2 million-plus to beef up the content on 9Now, including Australian premieres of medical drama New Amsterdam (which was last week picked up for a full season of 22 episodes) and comedy I Feel Bad. The two shows are both from Nine’s program deal with NBC Universal.
2 Likes
Hard to believe that 9 Now is Australia’s only HD catchup service. If Ten All Access is in HD then maybe not the only one… that would leave 7 with the only non HD service. I was expecting Iview to go HD late last year but it never eventuated.
5 Likes
1 Like
Is this possibly in response to 7Plus uploading tons of ‘box sets’ lately of old popular shows (Blue Heelers, All Saints, Packed to the Rafters, City Homicide just to name a few)?
Yeah those City Homicide boxsets are all the internet is talking about at the moment! 
More likely it’s in response to streaming of all kinds, especially the big players.
11 Likes
It was just in regard to something specifc I read in one of the articles about it today, something about “favourites” (not just catch-up for first runs), like TBBT and possibly older Nine staples?
1 Like
The multiple Skippy, Seaway and The Avengers repeats have been shafted by Nine from 9Gem with the increase in home shopping shows. Yes, we need those older Nine staples on 9Now.
4 Likes
Nine Looks To Take 9Now To The Next Level
Nine will build out its online video content and data offering throughout the summer and into 2019, providing marketers with a deeper advertising experience across the 9Now broadcast video on demand (BVOD) platform.
Ahead of this week’s Nine 2019 Upfront showcase, the media company confirmed it would be investing in brand new binge-worthy content, and building out a library of audience favourites. Brand new content includes with the US mystery drama series Manifest, Medical drama New Amsterdam and Amy Poehler’s comedy, I Feel Bad.
“Our ambition is to deliver premium entertainment across the 12 months of the year for both our audience and advertisers,” Hamish Turner, Nine’s Program Director. “Alongside summer’s biggest sporting event, the Australian Open, you will see the biggest new show out of the US Manifest and a collection of Nine favourites including The Big Bang Theory, Young Sheldon, The Middle, E.R and 2 Broke Girls.
“Our goal with 9Now is to provide our audience with the best access to entertainment, anywhere, anytime enabling greater engagement for brands during one of busiest retail periods of the year – Christmas and into 2019.”
Over the course of 2018, 9Now has led the Australian BVOD space with a monthly audience of more than 2.2m users each month* and building a database of more than 7 million declared users, driven by the success of formats like Married at First Sight and Love Island Australia which smashed the traditional television model, breaking digital audience records on the platform.
“For the past two years we have done a summer initiative to build up our BVOD audience,” said Pippa Leary, Nine’s Commercial Director – Digital Sales. “But this year we are doubling down and ramping up our offering as we head into the biggest event of the year in the Australian BVOD space – Married at First Sight.”
Earlier this year Nine launched true addressability into the Australian market – through its declared database of more than 7 million signed-in users – and promised to use the Upfront event to further highlight the strength of its data offering.Nine is one of the only Australian media companies to have built its own identity graph that seamlessly links all devices to create anonymised user profiles.
“We are out with cookies and down to actual people, creating a single view of our customer in what we calling our Nine User ID,” said Leary.
“It is worth noting that very few broadcasters globally have successfully built this, let alone device graphs for connected TV, and there are even fewer who could link these devices to actual user profiles.“This means we understand who is watching on the big screen in the living room, or on whatever device they choose.
“This is powerful stuff, in line with the capabilities of global tech players like Google and Facebook but with far more transparency, in professionally produced, brand-safe environments.”Nine confirmed the next stage of the 9Now roadmap would implement new data visualisation tools and closed-loop reporting, allowing it to offer marketers more accurate insight and measurement reports.
“For the first time we can track how your campaign is performing, from creating brand awareness at the top of the funnel right through to conversion and sales – allowing you to track key business outcomes directly off the big screen,” said Leary.
*Source: Nielsen Digital Panel, Jan 2018-Apr 2018 Nielsen Digital Content Ratings, Monthly Tagged, May-Aug 2018, Broadcast Media, Text, People 2+, Census.
2 Likes
And using the advertising product Finecast from Group M, targeted ads that will circumvent ad blockers.
Nine’s chief sales officer Michael Stephenson said at today’s upfronts that 9Now would be integrated into 9Galaxy in 2019.
So full back seasons of The Big Bang Theory , E.R. and 2 Broke Girls will be available over summer ?
1 Like
2 Broke Girls 6 seasons seems to be available as well as Lethal Weapon Season 1 and 2. E.R is up too.
Not seeing all seasons of The Big Bang Theory on there.
Summer of Laughs, Love and Drama on 9Now
The Summer Laughs, Love and Drama programming slate on 9Now with a fantastic lineup of some of Australia’s favourite dating, comedy and drama programs is now available for binge viewing this summer.
The 9Now audience will be in for a treat over the summer months with a vast collection of hilarious comedies, heart-stopping dramas and loved-up reality shows.
Exclusive to 9Now – and the star of Summer Laughs – is the new Amy Poehler produced modern comedy series, I Feel Bad. Viewers can watch the latest episodes of season one which follows the life of Emet ( Sarayu Blue ), the perfectly imperfect mother who is figuring out life as a boss, wife, mother, friend and daughter, just like so many women.
As the 12th and final series of The Big Bang Theory airs on Nine and 9Now, fans will be able to relive and catch up on the comical moments from season 11 before the cast go out with a big bang! Plus, for Sheldon Cooper fans, the entire first season of Young Sheldon will be available on 9Now as the latest episodes of season two are on Nine and 9Now.
Drama fans will swoon this Summer when they see George Clooney in his breakout role as Dr. Doug Ross, in seasons one to five of the classic medical drama and multi-award-winning series, ER .
New episodes of Australia’s favourite new American drama, Manifest , are also streaming weekly on 9Now on Wednesdays at 8.30pm. Manifest explores the intersecting lives and mystery surrounding a planeload of people trapped in a bizarre time warp when their flight lands five years after take-off – forcing them to rebuild their shattered world and discover the ultimate purpose that is their destiny. The complete season will be available for binge watching after the last episode airs.
Summer Love on 9Now will be home to the Australian premiere of the latest season of Naked Attraction . Uncut and arguably the most controversial show on UK television, Naked Attraction features hopeful singletons who choose a date from a selection of completely naked people who are also seeking love. Based solely on the power of naked attraction, who will they choose?
As the excitement builds for the sixth season of the ratings juggernaut that is Married at First Sight , fans will be able to binge watch and relive all the romance and drama from seasons 1-5 of Married at First Sight Australia and season 2 Married at First Sight New Zealand fast-tracked from November 15.
Among the ‘ Summer Laughs, Love and Drama’ programs being made available on 9Now are:
Summer Laughs:
- I Feel Bad: Season 1
- The Big Bang Theory: Seasons 11 and latest episodes of season 12
- Young Sheldon: Seasons 1 and latest episodes of season 2
- 2 Broke Girls: Seasons 1-6
- The Middle: Seasons 1-8 plus latest episodes of Season 9
Summer Love:
- Naked Attraction: Season 1 and 3
- Love Island Australia: Season 1
- Love Island UK: Season 4
- Say Yes to the Dress: Seasons 1-9
- Date Night: Season 1
- Married at First Sight Australia: Seasons 1-5
- Married At First Sight New Zealand: Season 1 and 2 (from Nov 15)
- Married At First Sight US: Seasons 4 and 5
- Snog, Marry, Avoid: Seasons 1-5
Summer Drama:
- Manifest: Season 1
- E.R.: Seasons 1-5
- Lethal Weapon: Seasons 1 and 2
- McLeod’s Daughters: Seasons 1-8
- Bite Club: Season 1
- Doctor Doctor: Seasons 1-3
- House Husbands: Seasons 1-5
- Love Child: Seasons 1-4
- Sea Patrol: Seasons 1-5
4 Likes
E.R is the odd one out in that list.
Does Nine not have the rights to stream episodes of The Big Bang Theory prior to Season 11? I think Presto had up to Season 7 or 8 last time it was online.
Live tv streaming now available on the Telstra TV.
1 Like
Don’t know how long this has been going on for, but noticing this week the 9Now Sydney video feed cuts Peter Overton’s newsbreaks off during Millionaire HotSeat and replaces them with targeted ads for 9Now or 9Nation, and sometimes different ads run compared to broadcast 9.
1 Like
That’s odd that the targeted ads are replacing the newsbreak when it should only be replacing ad-breaks
I imagine it’s just seen as a pulse by the system to feed an ad, but it should be easy to override.
yep - it’s definitely pulsed. You get the first couple of frames of the newsbreak before it cuts away.