Dynamic Ads allows brands to personalise targeted advertising to audiences through partnership with AdGreetz
Nine has today announced it has signed an exclusive partnership with leading ad-tech/martech platform AdGreetz to introduce cutting edge digital technology to 9Now to allow brands to personalize targeted advertising to viewers.
Named ‘Dynamic Ads’, the video creative optimization product will help marketers automatically provide more tailored messaging to 9Now’s 12 million addressable users, with adverts served to the viewer based on their viewer profile, underpinned by Australia’s largest data footprint. Nine is the first Australian media outlet to engage AdGreetz’s state-of-the art tech for use in BVOD.
The move is a significant expansion of 9Now’s advertising technology, enabling advertisers to automate the creation of multiple versions of their video ad and dynamically serve the right creative to the right viewer using Nine’s audience data across both live and VOD content on connected televisions, desktop and mobile platforms.
Working in collaboration with marketers, Nine will help brands create more personalized advertising experiences, across a number of different industries covering Retail, Automotive, FMCG and Travel. The technology, which will work within privacy compliant framework, means viewers will only receive ads that are relevant to them.
With the ability to provide marketers with real time dynamic messaging at scale, Dynamic Ads is a game changer for marketers looking to reach the right person with the right creative message to drive business outcomes and improve their media return on investment.
Ben Campbell, Nine’s Director of Data and Digital Advertising, said: “We’re delighted to partner with AdGreetz to bring Dynamic Ads to 9Now. As competition intensifies to attract consumer attention, Dynamic Ads will play an essential role in connecting brands directly to their target market, and vice versa, will ensure audiences receive an enhanced ad experience that is more relevant and therefore more impactful.”
The entire first season of US flower decoration competition show Full Bloom is now available on 9Now, after the first episode aired on Nine last night. This debuted on HBO Max in November 2020.
The first episode will be streamed one day after the UK broadcast due to time difference. The new season starts on ITV2 on Monday night, June 6 (morning of June 7 in Australia).
The United Kingdom’s hottest reality dating show, Love Island UK, is back for a new season on Wednesday, June 8, fast-tracked and streaming exclusively and free for Australian audiences on 9Now, with new episodes daily.
Season eight is set to be a sizzler as eleven hot singles travel to a new villa on the island of Mallorca in Spain for a summer of love with more hilarious challenges, dates, drama and romance than ever.
Host Laura Whitmore and narrator Iain Stirling return to commentate on all that unfolds as the Islanders flirt, date, re-couple, break up and make up in the hope of winning £50,000 ($90,000) and finding love.
Entering the villa this season are: model and dancer Tasha (23), paramedic Paige (24), hotel waitress Indiyah (23), international dressage rider and business owner Gemma (19), nanny Amber (24), fishmonger Luca (23), real estate agent Andrew (27), pharmaceutical salesman Ikenna (23), business owner Davide (27), masters degree student Liam (22) and senior microbiologist Dami (26).
This group of sexy singles must couple up to secure their place in the villa or risk being dumped and sent packing. They must also win the hearts of the public, as viewers will ultimately decide their fate and the winners of Love Island UK.
Not sure if it’s been mentioned, just tried 9Now on my PS4 for the first time in ages and there’s a pop up saying it’ll be discontinued on PS4 from 30 June
