6 News Australia

A bit too blurry for my liking. But better than seeing a blank wall.

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Bold claim. I think you might have had some competition:

YouTube: Simon Owens

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lol

New promo:

https://twitter.com/6newsau/status/1674553332793495552?s=46&t=0cvx0O_eb9BdScEgyLG53g

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On air?

In 2023 putting a linear broadcast channel number like 6 as your news brand makes sense. It’s literally a concept from 1955.

You’re not a TV channel.

It’s an online news YouTube channel / website.

Why not have a brand that reflects today and your future

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Why? 6News rolls off the tongue really easily. It’s a nice nod to 7, 9 and 10 - which EVERYONE in Australia knows. Makes it sound more legit and not some three bit YouTube channel.

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Plus, the brand has built more and more recognition over the past few years, thanks in part to the exclusive interviews as well as the comprehensive coverage from @Leo_Puglisi6’s team.

I understand what @KICK-IT is saying, though I feel the 6 News name has stuck its ground well, and is easy to remember.

Though of course, there’s always room for evolution in the future.

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I’ve stated before maybe in hindsight, sure we’d change it

But we’ve had this name for over 3 years now - it’s known to plenty of people online, and as @NuStraya commented it rolls off the toungue

Not about to change it now

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I like how the name has evolved, if I remember rightly you started it off as ‘HMV News’ before rebranding to 6 News.
Reminds me a bit of how TV stations evolved from using callsigns like HSV and GTV to numbers like 7 and 9.

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Correct - back then the channel really wasn’t anything serious though

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Agree. However I don’t think anyone knew the direction or future of this passion project when it was branded to 6News. At the time it just seemed to be a television enthusiast mocking up a brand that aligned with his interest in broadcast television. Rebrands also cost money (as you know). I don’t think this news project is making enough money (or any money) at this stage to throw at a rebrand.

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We are making some money (dunno about a profit but then again I suck at maths) but money aside I genuinely don’t think when we’ve got a name built up over all these years throwing it away would be worth it

Granted it’s nowhere near a household name but it’s not something I think is necessary, even if we’re obviously not playing by linear TV standards

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I explained why above

The brand could be limiting growth.

What exactly does it mean - apart from trying to sound like 7 or 9 News?

You’ve answered your own question. What do you suggest it should be called?

Looking forward to your suggestions for how Seven, Nine and Ten should rebrand.

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It means nothing but it represents what we began with - a genuine passion for what we do that’s not turned into something much more serious and much larger

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@Leo_Puglisi6 Stick to whatever you think is the right decision for your brand, 6 News is a great name! Hope to see channel 6 on FTA soon in the future :blush:

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What’s everyone’s feedback on this segment?

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