A bit too blurry for my liking. But better than seeing a blank wall.
lol
On air?
In 2023 putting a linear broadcast channel number like 6 as your news brand makes sense. It’s literally a concept from 1955.
You’re not a TV channel.
It’s an online news YouTube channel / website.
Why not have a brand that reflects today and your future
Why? 6News rolls off the tongue really easily. It’s a nice nod to 7, 9 and 10 - which EVERYONE in Australia knows. Makes it sound more legit and not some three bit YouTube channel.
Plus, the brand has built more and more recognition over the past few years, thanks in part to the exclusive interviews as well as the comprehensive coverage from @Leo_Puglisi6’s team.
I understand what @KICK-IT is saying, though I feel the 6 News name has stuck its ground well, and is easy to remember.
Though of course, there’s always room for evolution in the future.
I’ve stated before maybe in hindsight, sure we’d change it
But we’ve had this name for over 3 years now - it’s known to plenty of people online, and as @NuStraya commented it rolls off the toungue
Not about to change it now
I like how the name has evolved, if I remember rightly you started it off as ‘HMV News’ before rebranding to 6 News.
Reminds me a bit of how TV stations evolved from using callsigns like HSV and GTV to numbers like 7 and 9.
Correct - back then the channel really wasn’t anything serious though
Agree. However I don’t think anyone knew the direction or future of this passion project when it was branded to 6News. At the time it just seemed to be a television enthusiast mocking up a brand that aligned with his interest in broadcast television. Rebrands also cost money (as you know). I don’t think this news project is making enough money (or any money) at this stage to throw at a rebrand.
We are making some money (dunno about a profit but then again I suck at maths) but money aside I genuinely don’t think when we’ve got a name built up over all these years throwing it away would be worth it
Granted it’s nowhere near a household name but it’s not something I think is necessary, even if we’re obviously not playing by linear TV standards
I explained why above
The brand could be limiting growth.
What exactly does it mean - apart from trying to sound like 7 or 9 News?
You’ve answered your own question. What do you suggest it should be called?
Looking forward to your suggestions for how Seven, Nine and Ten should rebrand.
It means nothing but it represents what we began with - a genuine passion for what we do that’s not turned into something much more serious and much larger
@Leo_Puglisi6 Stick to whatever you think is the right decision for your brand, 6 News is a great name! Hope to see channel 6 on FTA soon in the future