The 2025 OzTAM Calendar has been released. The year commences Sunday 29 December 2024 and will run for 52 weeks until Saturday 27 December.
The ratings survey period will start in week 7 on Sunday 9 February and run until Saturday 29 November with the Easter break running fairly late next year 13 April to 26 April.
Note the significant increase from last year that reflects the change from OzTAM to VOZ. VOZ Total TV UEs reflect the total Australian population including people in zero TV homes which differs from the OzTAM and Regional TAM TV ratings service UEs which are based on 1+ TV households.
The VOZ service Total TV universe estimates (UEs) detail the estimated population by which VOZ Total TV audiences are calculated.
The addition of the VOZ Metro universe and the Regional universe will be greater than the National universe due to the overlapping market areas that contribute both to Metro and Regional.
I think I’m A Celebrity launch will do solid for 10 tonight. It’s a Sunday so that helps in terms of available audience, it’s not in survey and against big realities, viewers are used to it being in Jan now for some years bar last year, it’s got popular rising star Robert Irwin again and it always has a significant marketing campaign.
Where it might struggle however is last year it did over 800k (albeit total national) average, but that had the massive Australian Grand Prix lead-in. Of course the Australian Open is on, where rivals have historically struggled against it for eyeballs more or less, they’ll be quietly hoping de Minaur falls tomorrow and other bigger names also go out. Viewer fatigue with the franchise, has it run out of legs and are viewers over the same old and gross out moments. And the stars, have they run out of key and interesting celebrities.
And then it’ll have to contend with Married, Idol, BBL cricket finals and the eleventh hour announced Sri Lanka test series and all the other shows and lead-ins on Seven and Nine plus the ABC.
Big night tonight, as Q1 properly gets underway (but still not official survey yet). Should be a runaway for Nine, I don’t think Seven will be getting any mega numbers they might’ve been looking for, especially following various cricket telecast promotion across summer.
