2022 Federal Election - Media Coverage

I laughed when I saw that earlier today and now I just feel sad for the journalist and depressed about the standard of political reporting we’ve seen throughout this campaign.

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Don’t feel sad for the journalist. She’s a shocker.

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Looks like The Great Debate on Nine will be held at the WWOS studios.


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So why didn’t she? I’m sure she wouldn’t have had to go as far back as 2011 to find a similarly toned tweet from a Liberal MP.

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She’s missing the point. It’s not about the question per say, it’s about the fact she didn’t declare it was back in 2011 in her question. Only telling half the story.

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She’s horrendous. She learnt her craft at sky news. And now she works under the equally as pathetic as mark Riley. The seven news Canberra bureau is really amateurish. The level of quality of reporting is a travesty.

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While it was very poor of the journalist to ask that stupid question, this case does yet again highlight the sheer viciousness of Australian political social media, especially Twitter. Anyone who dares express any form of support for anyone other than Labor/Greens/teal independents ends up having abuse hurled and piled upon. It is a sad indictment on the quality of Australian political discourse and we are not too far off where America is at in terms of political polarisation (especially with complaints about “mainstream media”). One difference between Australia and the US, however, in Australia I’d argue it’s the left that are nastier than the right, while in the US it is very much the other way around.

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It’s almost as if the media is gunning for Scomo to win or they really just hate Albanese because from what I can see, there’s almost little to no focus on any aspects of his policies or decisions that is positive whilst they’re trying everything at their disposal to ‘resurrect’ Morrison’s image.

And before anyone says anything, I don’t think Albo is the best choice but when it comes to policies I don’t think the Liberals are better than Labor yet there’s hardly a squeak about its flaws in the media, rather it’s all negative nelly about Labor backed up by the right wing nutjobs trying to hijack the topic by saying that Labor is so far left it makes the Greens seem far right claptrap.

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The Courier Mail front page is a typical News Corp ‘flying the flag’ front page - it’s pretty much been what The Australian (in particular) has done every day of the campaign. However, the other two items you referenced absolutely aren’t ‘propaganda’ nor should they be controversial at all.

While Morrison gave an interview to the Nine newspapers for a feature piece they did about him, Albanese sat down with The Guardian to do an interview for an identical type of article:

Such interviews/articles are a typical part of the election campaign for newspapers - especially towards the backend of the campaign.

In relation to the Morrison family feature in News Corp’s Weekend lift out, Albanese and his partner gave an interview to the exact same lift out only a few weeks ago:


One of the irritating aspects of this campaign is how a lot of people (especially on Twitter) seem to think that it’s outrageous/scandalist for the leader/politicians of the party they support being asked tough questions/criticised/‘under the blowtorch’ and for the leader of the party (or the party itself) they don’t support receiving anything other than negative coverage.

There’s a major difference between a question/report/focus someone doesn’t like and that being a genuine reporting/coverage problem. There’s been far too many examples on a near-daily basis (including today) of people trying to turn the former into the latter when it’s not the case.

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I think a large part of this is because the demographics of each side are different (especially of the vocal elements) - the right here tends to skew older

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Fair enough. I wasn’t aware of the Albanese feature in said magazine. And I don’t routinely read the Guardian. TBH I’m not a fan of these features of either leader. We vote for parties not leaders but I appreciate that campaigns become more about the latter.

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Rehearsals for tomorrow’s debate:





Might be time to engage a graphic design firm to come up with a Nine Radio logo for national marketing purposes.

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I think the vast majority are still civil, but each side has very vocal members, the left on Twitter. the right on Facebook, Telegram and in comments sections etc. This along with those platforms’ various algorithms create echo chambers where even if a comment is a bit off it goes unchallenged by those who aren’t quite as extreme which leads to pile ons an a snowball effect.

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If it’s a 60 Mins special, why have all Nine’s logos there? Free advertisement?

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While it’s airing is replacing 60 Minutes, hence the 60M branding, I daresay this will be marketed as a 9/Newspapers/radio combo. Particular given Deb now mostly works for 2GB and David Crowe is from the SMH. It’s very much a cross platform venture here, capitalising on Nine’s (not just 9 TV) resources and analysts. Perhaps the logos will scroll to show all their masthead/program/radio logos?

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Repurposing the sports studio for news. This is how news budgets are managed these days.

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The desk has been moved to the right side of the studio, while ScoMo and Albo will sitting in front of the main big screen

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I dare say the election night coverage will come from that studio as well.

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The multiple logos look a little strange when presented that way… ACA and today as part of a 60Mins presentation?

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I don’t think it is that strange from 9 obliviously they want to promote all their shows and using those shows branding is the best way to that. Especially for today who lost to News Breakfast this week.

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