10 Paramount Upfronts 2023

See Tomorrow With A Mountain Of Entertainment In 2023.

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The future of TV viewing has arrived. From winter warmth with hearty eats, to the pulse-pounding excitement of the hunt. From love on the high seas or an opulent mansion, to comedians bamboozled by tortuous tasks. In 2023, Network 10 is curating fan favourites, refreshing much-loved brands and showcasing your new obsessions.

Daniel Monaghan, Senior Vice President Content and Programming, Paramount Australia and New Zealand said: “When we consider the best way to serve our audience in the future, top of mind is the way content is consumed. It’s constantly evolving. And we have to constantly evolve as well.

“We will schedule prime time for you, but if you prefer to personalise your own prime time, we have the platforms and the content that allow you to do just that.

“Well-executed, familiar brands continue to succeed, but audiences are ready to embrace new shows, and we have a brilliant line up of fresh content to complement fan favourites.”

As 2022 draws to a close, we’re launching The Real Love Boat. Setting the search for love on the high seas, we capture the fun, feel-good tone of the original Love Boat, proving a fancy mansion isn’t the only place where romance can blossom.

The Traitors is a new show that takes the whodunit murder mystery to the next level. Hosted by Rodger Corser, the series sees 24 strangers converge on an old hotel in the countryside where they’re forced to lie and deceive to win a $250,000 prize.

Rodger said: “The Traitors will grip you within the first few minutes. I always thought country life was laid back, not stab-in-the-back!”

Ready to watch the biggest names in Australia living in each other’s pockets, while battling it out in exhausting physical challenges? Then you’re going to love The Challenge Australia.

Host Brihony Dawson said: “Earlier this year some of the biggest names in Australian sport and entertainment descended on the Argentinian wilderness to compete in the world’s most gruelling – not to mention, cutthroat – competition.

*“*With the unique challenges I’ll be setting and the curveballs I’ll be throwing, only two competitors will survive to be crowned champions of The Challenge Australia.”

From the moment we ring in the new year, we’ll hit the ground running with the new season of The Bachelors, screening throughout January 2023.

Host Osher Günsberg said: “We find love and celebrate love better than anyone. And it all happens in our glamorous new home on the Gold Coast.

“There’s a lot that’s going to look and feel very different. I mean, the name of the show for starters. It’s The Bachelors. Plural. There’s three of them. An abundance of Bachelors!

“Joining these three eligible young men from across the country are smart, powerful, beautiful women who – like our Bachelors – are over the dating apps, the ghosting and the inability to commit.”

From February, Australian Survivor returns with the most popular theme the franchise has ever seen: Heroes Versus Villains.

Complementing Australian Survivor is the third season of The Dog House Australia, back with another feel-good feast of puppy love, guaranteed to delight and surprise.

Returning to light up Monday nights is our second season of Would I Lie To You? with Chrissie Swan, Frank Woodley and a new team captain. We welcome an expert at separating facts from fibs – the always funny Charlie Pickering.

Charlie said: “I have always loved the show, and as a new team captain I can’t wait to maximise my opportunities to lie to the Australian public.”

Rounding out the week with even more laughs is the exciting premiere of Taskmaster Australia.

Tom Gleeson stars as the Taskmaster, with Tom Cashman his devoted assistant. Each week the two Toms set five comedians a range of ridiculous tasks designed to bamboozle brains and put funny bones to the test.

In this inaugural season, we’re thrilled to announce our funny folk are Julia Morris, Luke McGregor, Jimmy Rees, Nina Oyama and Danielle Walker.

Still chasing LOLs? Well, the good news is that perennial audience favourite Gogglebox Australia is back.

And after two years locked Down Under, the ninth season of the Logie award-winning I’m A Celebrity… Get Me Out of Here! is returning to Africa, just in time for Easter.

MasterChef Australia, still a fan favourite after 14 seasons, returns in winter for a shorter, more compact run. This year the aim is to keep audiences not only entertained but guessing as well, with Season 15 branded as MasterChef Australia: Secrets & Surprises.

Joining the MasterChef Australia quarter are award-winning comedies Have You Been Paying Attention? and The Cheap Seats, plus several exciting new Australian dramas.

Crime thriller North Shore arrives with an outstanding pedigree. Its creator is Mike Bullen of Cold Feet fame. It’s directed by the highly acclaimed Gregor Jordan. And it stars the brilliant Joanne Froggatt.

The premise is intriguing: What happens when a British detective and his Australian counterpart team up to solve a murder? The answer is a clash of cultures and personalities. Beyond that, you’ll have to watch to find out…

Another drama sure to grab plenty of attention is Paper Dolls. This fictional series tracks the meteoric rise of a girl band spawned by a reality television show. A cautionary tale about the pitfalls of sudden fame, Paper Dolls will doubtless strike a chord with audiences who have grown up amid the boom in TV talent shows this century.

As we move into the second half of 2023, our schedule is packed with returning success stories from 2022. There are more fugitives desperate to avoid capture in Hunted and loads of lonely-hearts setting sail on the sea of romance aboard The Real Love Boat.

And don’t worry – we still have room for returning popular factual series such as Ambulance Australia and Bondi Rescue, plus new series The First Inventors.

The First Inventors will transport you back in time – between 70,000 and 120,000 years ago – to a community in the midst of developing sophisticated stone tools, art, agriculture, irrigation and much more.

In this fascinating story of knowledge, resilience, and invention, presenter Rob Collins will meet and collaborate with First Nations authorities whose frontline fieldwork offers an exciting new insight into ancient Indigenous innovations and discoveries. The First Inventors is a collaboration with NITV.

With the much-lauded success of The Dog House Australia, we are stoked to announce the debut season of Dogs Behaving (Very) Badly. Now that we’ve all adopted puppies, Graeme Hall, the Dogfather of dog training, is up for a new challenge: helping you train your new canine compadre.

Meanwhile, for the first time ever on free to air TV, 2023 will see the premiere of Location, Location, Location.

Whether it’s homebuyers downsizing to an inner-city apartment or seeking a tree or sea change, Location, Location, Location is ready to help turn dream homes into reality.

So, that’s the main course… but don’t worry, we’ve saved room for dessert with our exciting new MasterChef Australia spinoff, MasterChef: Dessert Masters.

This short and sweet series is all about – as the name suggests – desserts, with ten masters of their art battling for the inaugural title of Dessert Master.

As well as our expansive slate of entertainment content, we proudly provide seven hours of News programming every day.

10 News First, with its team of award-winning journalists and nationally established presenters, reaches three million Australians every week, while our live stream and off-network news presence continues to grow.

Host Sandra Sully said: “In a world that’s getting smaller, news has never been more relied upon, more sought after or simply, more important.

“News you can trust is more critical than ever – and our journalists, producers and crews across the country work around the clock and across multiple platforms to ensure our viewers can access the latest news quickly and accurately.”

Every week more than three million Australians join the conversation on The Project – the youngest news and current affairs show on TV.

More than half The Project’s audience is under the age of 50. Its story-telling style cuts through the relentless news cycle and transforms headlines into conversations.

Host Waleed Aly said: “The Project team is there to test new ideas, debate opinions, and engage candidly and comically with the world’s biggest stars and newsmakers. All this incredible news content, delivered straight to your TV, tablet, or phone – anytime, anyplace.”

And Studio 10 is back weekday mornings with its unpredictable mix of kooky fun and crazy energy.

Marquee Sport is right at home on 10 too. From the Australian MotoGP and the Formula 1 Australian Grand Prix to the Melbourne Cup Carnival, 10 will deliver big and memorable sporting moments in 2023.

Plus, 10 Bold will continue to kick goals with the Isuzu UTE A-League matches across the season, along with NBL games every Sunday on 10 Peach.

Want more? Sure you do! How about what’s happening over on our multi-channels? You know them, right? 10’s younger, noisier, cheekier siblings.

On 10 Bold, there are plenty of fan favourites returning for the new year – shows like NCIS, NCIS: Los Angeles, NCIS: New Orleans, Blue Bloods, Scorpion, JAG, Hawaii 5-0, MacGyver, SEAL Team and Bull. Jump on the couch, cancel all plans and get watching!

Meanwhile, 10 Peach continues to be the go-to channel for as much ‘80s, ‘90s and ‘00s nostalgia as you can handle.

Whether it’s the lovable geeks of The Big Bang Theory, Mom’s dysfunctional family or your besties from Seinfeld and Friends… tuning in to 10 Peach will give you that crazy urge to dance about in a fountain or put on a puffy shirt.

Over on 10 Shake, it’s sitcoms, romcoms, stand-up comedy and everything in between. Shows like PAW Patrol, Blaze and the Monster Machines, Blue’s Clues & You!, The Loud House, The Thundermans and Game Shakers will keep the little ones at bay, while The Office US, South Park, Workaholics, Catfish, The Middle, Comedy Central Stand Up and a heap of Aussie stand up specials will have grown-ups laughing like lunatics.

In 2023, we have a mountain of entertainment available on multiple platforms, making it easier than ever to see tomorrow, today.


Paramount Continues To Peak With Innovid Digital Advertising Partnership.

Innovid Announced As Paramount ANZ’s Interactive Advertising Technology Partner With The Launch Of AdSelector, An Innovative, Australian-First, Digital Ad Product.

The third industry-leading announcement from Paramount Australia and New Zealand (ANZ) heralds a new partnership with Innovid (NYSE:CTV), providing interactive, premium, connected television (CTV) ad products in Paramount’s diverse suite of progressive digital advertising solutions.

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, offers immersive and interactive CTV advertising formats that complement and add value to the audience experience, giving marketers access to ad products that deliver impact and engagement.

AdSelector is a new, Australian-first product providing a non-disruptive audience experience that asks the viewer simple, interactive inquiries related to the content that builds unique and scalable market segments who are interested in products or services relevant to their needs or interests.

Diane Ho, National Digital Sales Director, Paramount ANZ said: “We’re proud to partner with international ad technology powerhouse Innovid, in this future-focussed, Australian-first deal.

“This partnership is yet another example of our commitment to industry innovation, so we’re thrilled for AdSelector to join our comprehensive playbook of sophisticated digital advertising solutions, giving our clients powerful tools to go beyond the first impression and a fast track to sales.

“AdSelector will allow audiences to identify their interests, or the solutions they’re looking for, and marketers can then meet that need which will in turn boost ad performance and reach business goals.

“At Paramount, we’re experts in our industry with a strong understanding of our content, advertisers and audiences, so we know this partnership is the perfect fit for our market that will create new commercial opportunities on the biggest screen in the house.”

Stas Vainshtein, Vice President Asia Pacific, Innovid said: “We’re thrilled to expand our partnership with Paramount ANZ to help brands take TV advertising beyond engagement and drive performance through data-driven, personalised creative at scale.

“As audiences shift to streaming, there’s an opportunity to create significant impact for brands. Paramount’s popular programs, inventory and audiences combined with Innovid’s creative advertising solutions will enable marketers to boost performance and deepen engagement like never before.”

The Innovid AdSelector interactive advertising experience is available now and joins a compelling suite of recent, industry-leading announcements and ad products from Paramount ANZ including KERV Interactive and Samba TV.

Paramount ANZ and KERV Interactive co-created and launched a global-first, CTV dynamic ad product that uniquely harnesses technology to provide unparalleled optimisation for brands and net-new pathways for audiences to connect, engage and shop.

The technology allows for real-time adjustments of the creative image, creative message and QR code destination during ad playback allowing several products to be simultaneously showcased based on customisable inputs, plus enabling a feedback loop, iterating and amplifying the ads based on engagement and sales.

Ads can also dynamically update with other key inputs such as viewer attributes, time of day, TV program, deals and even product availability, maximising all possible advertising variables to empower TVCs to work smarter and deliver results.

In addition, Paramount ANZ’s Australian-first deal with Samba TV is another industry game-changer, set to revolutionise audience targeting with a more holistic understanding of TV viewership across any device, channel and platform, including broadcast, linear and streaming.

By integrating Samba TV’s advanced viewership data capabilities for holistic, omnichannel audience strategies, Paramount ANZ will empower advertisers to reach TV viewers across every screen and achieve deduplicated, incremental reach across premium and differentiated digital programming inventory.

Paramount ANZ continues to see and seize the opportunities of tomorrow in digital advertising innovation with this diverse and progressive suite of products focussed on solving client challenges in creative, meaningful and results-driven ways.

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Paramount And Twitter Fuse Content And Commerce With The Checkout.

Australian-First Partnership With Twitter Provides Premium Advertising Opportunities With Audiences Who Are Ready To Buy.

Paramount Australia and New Zealand (ANZ) today announced an Australian-first partnership with Twitter Australia to deliver a new premium advertising product called The Checkout using Paramount ANZ’s brand-safe content and trusted profiles.

Australian audiences are tuning into TV and simultaneously joining the conversation on Twitter where they comment, interact, and now, can transact.

A recent report showed that four of the top five most Tweeted about reality shows in Australia were 10 programs including MasterChef Australia, Australian Survivor, The Bachelor Australia and I’m A Celebrity… Get Me Out Of Here!.

This unparalleled engagement presents a valuable opportunity for marketers to connect with these audiences while they’re talking about the shows they love.

The Checkout builds on the success of Twitter Amplify, a global deal announced by the two companies in May that has already secured significant sponsorship sales and delivered results accessing audiences across diverse content including sport and tentpole programming.

Rod Prosser, Chief Sales Officer, Paramount ANZ said: “The Checkout perfectly complements the viewing experience and monetises the live Twitter conversation, directly connecting audiences at precisely the right moment, when they’re engaged, talking about content and in the ready-to-buy mindset.

“We know Australians are engaging with our premium content and shows on our trusted Twitter profiles, so we’re connecting these leaned-in viewers to the world of #SawItOnParamount where they can watch it on TV and buy it on Twitter.

“From purchasing a sharp suit worn by one of our stars to discovering the perfect pet product as seen on The Dog House Australia, audiences who ‘like’ the featured Tweet will receive an automated response with a link to the relevant eCommerce website taking them from the couch to The Checkout in a seamless experience of watch, Tweet, like and shop.”

Angus Keene, Managing Director of Twitter, Australia and New Zealand, said: “We’ve seen huge traction with Twitter Amplify in Australia and know The Checkout will continue to drive meaningful consumer engagement, and sales conversions in what we believe will be the most exciting ecommerce trend of the year.

“The Checkout augments the combined strengths of Paramount’s compelling content and devoted fans with Twitter’s power to drive the conversation on trending topics giving brands direct, real-time access to engaged Australian audiences who are hot sales leads, primed to convert.”

A range of powerful, integrated branding opportunities are available with The Checkout such as mentions in Tweets, logo placements, video content and more.

The Checkout is in market now and joins a diverse suite of innovative and progressive advertising opportunities available with Paramount focussed on solving client challenges in creative and meaningful ways.

Source: Twitter Internal Data, Australia January 2020 - March 2022; Data retrieved, March 2022

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