IT’S OFF CENTRE. WHAT THE FUCK 10
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The B aligns with the vertical stroke of number 1?
Oh my fucking God. Can they STOP playing around with the logo.
Should’ve stayed as it originally was. Better than the round O but all the sizing is off (big 10, small BOSS).
Shows how much of a botch job the multichannel were.
Wonder if they will do the same with 10Peach.
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I wouldn’t say botched, but they should’ve really mitigated any issues with it’s use for watermarks prior to launching yes.
Better to fix it now when it’s still relatively new.
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Yes. It’s still off centre.
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It does look better than the original two versions of the 10 BOSS watermark. They do need to fix the issue of it being off centre. I probably would have had the word “BOSS” under the 10 logo.
As has been mentioned before, they really didn’t think these logos or watermarks through. Didn’t they test them out and see how horribly big they were before implementing them?
Now, how do you fix a problem like 10 Peach?
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Have the word ‘Peach’ under the 10 logo.
That’s a start. But ultimately it needs to change.
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Don’t mind the logo personally, but the name is pretty crap
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Absolutely. They should have just made a stacked version with BOSS below the circle for sport or programs with limited space for watermarking. Easy fix instead of a redesign like this.
The third version of the logo appeared after the answer on Have You Been Attention? tonight.
So three versions in six days. Do we think this version will stick? Or do we get another change on Wednesday? 
Didn’t it appear earlier today, or do you mean like in a promo?
No as an answer to a question. What are Boss and Peach? They showed the 10 Peach logo and then the latest 10 Boss logo.
Considering it was recorded last night, the logo must have been edited in today when it was changed.
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3rd version of the launch promo:
Clearly the graphic designer couldn’t be fucked doing the truck for a 3rd time 
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10 have quickly rolled out th updated 10 Boss logo across multiple uses.
Mediaweek banner updated
Online guide
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Honestly looks ridiculous and so out of place now. You can barely read the “BOSS” text in the Mediaweek banner.
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Yes. Why would you make one of your multichannel logos follow one design and have all the other logos look different?
They should have just used the same font and style as play, daily and speaks for boss and peach.
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The in-circle design must be part of a legal settlement with Fairfax.
The whole thing is laughable, as has been pointed out I would’ve thought there might’ve been a bigger case re 10 Peach from 9 with similar logo and naming to their 9Honey platform.
I can’t believe 10 are pandering to Fairfax.
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Omg!? Wow balls up.