Should of just aired it on TVNZ 2, considering there are whispers of a news service to be launched on 2 to help arrest its falling ratings as its core audience moves online.
I remember when there were whispers of that around the mid-2000s. Never came to anything.
But yeah, that would have been a good idea for tonight, or just done a shortened 15 minute bulletin post the end of the cricket.
Oh really!!
Not having a news service, a reliance on a younger audience and being complimentary to 1News programming served TVNZ 2 well in the past but unfortunately for them a news service would be one of the things that would help them maintain their audience. I would argue out of the three main channels TVNZ 2 would have been hit the hardest in the current environment because of this strategy.
Mind you they did have Flipside Live and Flipside Late but those all wound up in 04 and ofcourse Stacey Morrison presenting updates for TV2 Headline News. It will be interesting to see if they follow through with this and how will TVNZ 2 position itself into this decade, does it change tack and embrace 25-54 like ONE, Three & Prime?
I agree with this statement, TVNZ 2 is going to find itself in a difficult position this coming decade and it will be interesting what strategies will be in place to try and maintain its audience. The TVNZ greenroom survey was asking people for their input on what TVNZ 2 means for them and what could be done to improve it. Maybe a 2News at 5.30 to challenge Prime or a 90’s reboot of Newsnight at 9.30 but with all there broadcasting student graduates presenting and producing the show.
Just copy the BBC Schedule! Tvnz has very weak programming, Discovery and Sky are the one’s to watch out for, they have plan in place.
I agave always thought they should bring flip side back. I feel the show was before it’s time because I guess no social media like today back then and they could get the beneficiaries humming
This Newsroom article is interesting, if anyone hasn’t already read it (Nov. 6)
In audience terms, 2020 has been a stellar year for TVNZ 1, with its 6pm news programme asserting its dominance and helping push up the channel’s peak ratings by 24 percent this year.
TVNZ 2 is a different story. The previous powerhouse channel of the network has been in steady decline since 2012, in both ratings (the percentage of the population watching) and share (share of the audience watching TV).
Back in 2012, TV2 averaged an 8.6 rating in its target audience of 18-49 year olds. In 2020 this had dwindled to a 3.3 average rating in primetime.
In the last four years, its demise has been dramatic. Ratings have dropped by 42 percent but the total number of people watching television has declined by only 25 percent. In other words, viewers have preferred other channels.
A big part of the problem has been the ratings drop in TVNZ 2’s mainstay – Shortland Street. The soap has plunged from a high in 2012 when it had a massive 16 percent rating and a 46 percent share of the 18-to-49 audience to its current six rating and 27 percent share.
To be fair, not all TVNZ 2’s woes can be pinned on an underperforming Shortland Street; the way people consume content has changed. Shortland Street also happens to be the most-streamed programme on TVNZ On Demand.
Slater also points out that the lack of a news programme, especially when there is a lot of news around like now, is a handicap. “2 is unusual in that it had a high share without a news programme. If you look at the Australian networks they all have news programmes to bring in the audiences.”
Rescuing TVNZ 2 has emerged as a priority for the network’s executives.
“We are doing a lot of work to broaden Shortland Street so it delivers to a broad audience and we have moved Home and Away to 5.30pm to provide it with a better lead in. We also have a new slate [of programmes] to deliver a family co-viewing experience.”
Re: TV2s ratings decline.
I’ve lived in Australia for a few years but growing up TV One was in my opinion quite a highbrow channel full of British dramas, lifestyle shows, documentaries, current affairs etc.
Seeing some of the stuff they show now like Britain’s got talent and other reality/game shows, which would have only been shown on tv2 back in the day. I feel tvnz are sacrificing tv2, by moving what would have been traditionally shown there to tv1
Fair point about TVNZ 1, but it had to move with the times otherwise it would of been in danger especially from a resurgent TV3 in the noughties and their audience skewing older they had to appeal to a new set of viewers.
Very good to watch Wendy Petrie on 1NEWS desk tonight, hopefully more of it!
She will be reading over summer
Unusual wording from the TVNZ statement:
“We are now adding extra steps to make sure we’re not taken advantage of in this way again.”
Surely their producers would have done their research first. They weren’t taken advantage of. That is a cop-out excuse.
I kinda disagree.
If it was David Bain or Mark Lundy, then maybe they should have spotted it.
You have to be of a certain age to really know Rosemary and Fred West, especially what they look like,or have a hankering for true crime shows.
A junior producer likely responsible for putting the segment together wouldn’t know.
I’m not sure what research they could do for that segment given it is user generated and submitted. Very hard and time consuming to background check that it really is Jack’s 18th birthday.
Having said that, the segment is completely naff and reminiscent of birthday calls on the radio in the 80s and 90s.
That’s fair.
But to say they were taken advantage of is a ridiculous statement. It shows a lack of responsibility on TVNZ’s part.
And yes, it is a naff segment haha!
A two second reverse Google image search would have done it.
Wow, looks very nice. Breakfast should be broadcasting out of this as well if they weren’t going on their usual summer hiatus, such a missed opportunity.
Is that a tie-in for TVNZ’s America’s Cup coverage considering Morrison is involved with it?
Not a lot of racing on weekdays or until late in the day but I agree. Stunning space.
Not sure exactly what relevance the base has for Te Karere though given sailing is very, very white and not accessible for a lot of Maori.