Even if WIN wanted to keep the NBN 1 hour format at 6pm, I doubt Nine would agree to it…as it would mean giving WIN access to individual news packages, live or recorded crosses, recording football previews etc like they do now for NBN News.
I think this is what WIN had to agree to get the Nine affiliation back. If WIN had their way, we’d still be seeing Mappy and local news at 7pm, which I daresay would be a better quality product than one at 5.30pm.
I think times and relationships have changed since. Nine copped WIN not showing ACA back then when the 6pm news was changed to 1 hour, but have now seemingly insisted ACA be at 7pm.
If WIN wanted the separate news/recorded crosses feeds to build their 1 hour bulletin, Nine would probably now charge them extra for that service over and above the 50% revenue.
They have certainly been more aggressive/assertive in that space than 10-20 years ago.
Nine really has WIN by the scruff of the neck because the former Prime stations and Southern Cross stations have become effectively owned and operated and with no other possible metropolitan partner for WIN to pair with, WIN needs to tow the line to a large degree.
Back in early 2000s, Bruce Gordon claimed he could source programs to independently program WIN without relying on a program supply deal with Nine - we saw how successful that wasn’t.
He tried that line too when WDT went ‘off air’ in 2016 and the ACMA were asking questions, WIN seemed to have mentioned in that regard that they had a deal with Foxtel ready to go in the event Nine stalled but a few hours later WDT rejoined Nine
Something we are all overlooking here is that WIN is now Nine’s largest shareholder, so the nature of their dynamic is definitely different to years gone by
The government should have enacted legislation to compel stations to air actual regional news bulletins of at least 15 minutes per day when a trigger event occurred eg a transfer of ownership/control of a television station.