Not really sure where to put this as I can’t find a thread for WIN’s solus markets and their Seven affiliate stations in those markets, so if a mod thinks this should be somewhere else, please feel free to move it
I’ve heard that in Mt. Gambier, Riverland/Loxton, and Griffith, since the start of July WIN are no longer doing any local commercial insertion on Seven services (Seven, 7two, 7mate…they don’t have the rest yet) and are instead running a complete dirty feed off the network. I’m told that WIN reached an agreement with Seven to allow this.
Mt. Gambier and Riverland/Loxton are not surprisingly running Adelaide feed.
Griffith however has switched from using the Sydney feed to taking Seven Regional’s Wagga feed, including the Wagga local news. I guess they are geographically next to each other and the weather report on the Wagga news is at least vaguely relevant. I’m told that Seven insisted that if WIN were to run dirty feed in Griffith, it had to be of Wagga and not of Sydney. I guess Seven might be thinking they could sell a few Griffith commercials and they wouldn’t look out of place in Wagga.
As for who’s paying who and what the contractual arrangements might be, I don’t know. But it does seem like an interesting way for Seven to effectively take over a market without ownership changes triggering increased local content requirements.