Wednesday 17 September 2025

Every network worth their salt should be doing a full review of all of their ‘second/third tier’ sports contracts to make sure that the rights they have can’t be sold twice (unless it’s either a contractually allowed sublicence or approved on-sell) in the way World Athletics have done for this year’s World Championship.

If I was SBS, I would be absolutely livid at what has transpired in relation to an event they’ve broadcast for a long time. Of course, there’s a proviso if they’ve been negligent around the terms in the rights agreement.

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I reckon SBS will think twice about bidding for the rights for future World Athletics Championships, unless World Athletics can guarantee the rights are exclusive to one broadcaster.

The next championships will be in Beijing in September 2027, which again is in a favourable time zone for Australian telecast.

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Depends how cheap they got them.

Big Brother can’t start soon enough…

Quite amazing results for the World Athletics Championships. SBS and Nine would be ecstatic! Feel a bit sorry for the former, that they couldn’t get exclusivity.

An article from The Guardian today, with some insights and interestingquotes from SBS’ Ken Schipp and Nine’s Hamish Turner:

A lot of these deals, the broadcasters know it’s not exclusive as the exclusive rights are usually a higher sum but usually the fact they’ve signed it first is enough to signal to the market not to bother as someone already has it and the ability to drive profit would be lessened.

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The issue is because of what Nine has done with the World Athletics Championship (and I’m not saying this as a criticism of them but an observation), they’ve opened up a potentially significant Pandora’s Box whereby if there’s a league/competition a network wants which another network has, that network would now be negligent not to ask the question about whether they can also show it.

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Total TV Consolidated 7 Days

Total TV Consolidated 7 Top 30 Programs Total People

Rank Description Network Reach Average BVOD
1 THE BLOCK -WED Nine 2,393,000 1,564,000 460,000
2 9NEWS Nine 2,084,000 1,284,000 177,000
3 SEVEN NEWS Seven 2,073,000 1,354,000 132,000
4 WORLD ATHLETICS CHAMPIONSHIPS TOKYO 2025 -NIGHT Nine 1,963,000 514,000 74,000
5 A CURRENT AFFAIR Nine 1,857,000 1,147,000 156,000
6 HOME AND AWAY Seven 1,468,000 973,000 267,000
7 THE 1% CLUB UK Seven 1,463,000 846,000 89,000
8 TIPPING POINT AUSTRALIA Nine 1,462,000 802,000 101,000
9 THE CHASE AUSTRALIA Seven 1,247,000 619,000 63,000
10 7.30-EV ABC 1,225,000 731,000 52,000
11 THE FRONT BAR Seven 1,199,000 581,000 80,000
12 ABC NEWS-EV ABC 1,193,000 893,000 54,000
13 2025 WORLD ATHLETICS CHAMPIONSHIPS TOKYO: DAY 5 EVENING LIVE SBS 1,049,000 292,000 44,000
14 SUNRISE Seven 979,000 443,000 53,000
15 TODAY Nine 834,000 314,000 52,000
16 HARD QUIZ S10-EV ABC 790,000 624,000 65,000
17 9NEWS AFTERNOON Nine 722,000 398,000 42,000
18 SEVEN NEWS AT 4 Seven 656,000 343,000 30,000
19 NEWS BREAKFAST-AM ABC 651,000 240,000 21,000
20 HARD QUIZ S8 RPT ABC 636,000 359,000 16,000
21 SHAUN MICALLEF’S EVE OF DESTRUCTION-EV ABC 631,000 363,000 15,000
22 TIPPING POINT UK Nine 599,000 338,000 30,000
23 10 NEWS 10 594,000 298,000 19,000
24 THE MORNING SHOW Seven 581,000 257,000 30,000
25 DOGS BEHAVING (VERY) BADLY AUSTRALIA 10 576,000 230,000 12,000
26 SUNRISE -EARLY Seven 506,000 250,000 36,000
27 ABC NEWS MORNINGS-AM ABC 499,000 94,000 11,000
28 THE CHASE-UK Seven 462,000 239,000 19,000
29 MY KITCHEN RULES-ENCORE Seven 462,000 182,000 13,000
30 TODAY EXTRA Nine 460,000 171,000 28,000

Total TV Consolidated 7 Top 30 Programs 25-54

Rank Description Network Reach Average BVOD
1 THE BLOCK -WED Nine 1,014,000 710,000 271,000
2 WORLD ATHLETICS CHAMPIONSHIPS TOKYO 2025 -NIGHT Nine 736,000 202,000 42,000
3 9NEWS Nine 639,000 374,000 91,000
4 A CURRENT AFFAIR Nine 612,000 322,000 83,000
5 SEVEN NEWS Seven 541,000 332,000 66,000
6 HOME AND AWAY Seven 510,000 355,000 143,000
7 THE 1% CLUB UK Seven 430,000 236,000 44,000
8 THE FRONT BAR Seven 380,000 187,000 41,000
9 TIPPING POINT AUSTRALIA Nine 358,000 188,000 49,000
10 2025 WORLD ATHLETICS CHAMPIONSHIPS TOKYO: DAY 5 EVENING LIVE SBS 341,000 94,000 22,000
11 SUNRISE Seven 298,000 140,000 29,000
12 THE CHASE AUSTRALIA Seven 297,000 135,000 30,000
13 7.30-EV ABC 275,000 142,000 21,000
14 TODAY Nine 274,000 106,000 29,000
15 ABC NEWS-EV ABC 263,000 180,000 21,000
16 NEWS BREAKFAST-AM ABC 193,000 69,000 10,000
17 HARD QUIZ S10-EV ABC 178,000 138,000 27,000
18 SUNRISE -EARLY Seven 172,000 89,000 20,000
19 DOGS BEHAVING (VERY) BADLY AUSTRALIA 10 168,000 64,000 6,000
20 THE BIG BANG THEORY RPT 10 165,000 30,000 2,000
21 9NEWS AFTERNOON Nine 165,000 96,000 20,000
22 THE MORNING SHOW Seven 157,000 76,000 16,000
23 10 NEWS 10 157,000 78,000 10,000
24 TODAY -EARLY Nine 156,000 74,000 21,000
25 THE BLOCK -TUE -ENCORE Nine 151,000 75,000 9,000
26 HARD QUIZ S8 RPT ABC 145,000 80,000 6,000
27 UNFILTERED Seven 140,000 62,000 13,000
28 SEVEN NEWS AT 4 Seven 137,000 68,000 15,000
29 DEAL OR NO DEAL 10 131,000 84,000 13,000
30 TODAY EXTRA Nine 131,000 61,000 16,000

Total TV Consolidated 7 Top 30 Programs 16-39

Rank Description Network Reach Average BVOD
1 THE BLOCK -WED Nine 507,000 354,000 156,000
2 WORLD ATHLETICS CHAMPIONSHIPS TOKYO 2025 -NIGHT Nine 349,000 85,000 23,000
3 A CURRENT AFFAIR Nine 298,000 143,000 43,000
4 9NEWS Nine 257,000 142,000 44,000
5 HOME AND AWAY Seven 223,000 159,000 79,000
6 SEVEN NEWS Seven 219,000 130,000 32,000
7 THE 1% CLUB UK Seven 163,000 92,000 22,000
8 2025 WORLD ATHLETICS CHAMPIONSHIPS TOKYO: DAY 5 EVENING LIVE SBS 160,000 40,000 10,000
9 TIPPING POINT AUSTRALIA Nine 148,000 73,000 24,000
10 THE FRONT BAR Seven 135,000 71,000 20,000
11 7.30-EV ABC 129,000 63,000 10,000
12 ABC NEWS-EV ABC 121,000 93,000 10,000
13 THE CHASE AUSTRALIA Seven 104,000 51,000 15,000
14 TODAY Nine 101,000 31,000 13,000
15 SUNRISE Seven 94,000 41,000 13,000
16 NEWS BREAKFAST-AM ABC 88,000 28,000 4,000
17 HARD QUIZ S10-EV ABC 71,000 57,000 12,000
18 9NEWS AFTERNOON Nine 71,000 37,000 10,000
19 THE BLOCK -TUE -ENCORE Nine 67,000 27,000 5,000
20 HARD QUIZ S8 RPT ABC 65,000 33,000 3,000
21 DEAL OR NO DEAL 10 65,000 41,000 6,000
22 DOGS BEHAVING (VERY) BADLY AUSTRALIA 10 60,000 23,000 3,000
23 ABC NEWS MORNINGS-AM ABC 59,000 9,000 2,000
24 MY KITCHEN RULES-ENCORE Seven 58,000 25,000 4,000
25 SEVEN NEWS AT 4 Seven 53,000 31,000 7,000
26 TIPPING POINT UK Nine 53,000 30,000 7,000
27 THE BIG BANG THEORY RPT 10 52,000 10,000 1,000
28 TODAY -EARLY Nine 50,000 19,000 9,000
29 THE MORNING SHOW Seven 50,000 23,000 8,000
30 NEWS BREAKFAST: EARLY-AM ABC 49,000 24,000 2,000

Total TV Consolidated 7 Top 30 Programs Grocery Shoppers

Rank Description Network Reach Average BVOD
1 THE BLOCK -WED Nine 1,890,000 1,259,000 374,000
2 9NEWS Nine 1,664,000 1,042,000 144,000
3 SEVEN NEWS Seven 1,652,000 1,086,000 106,000
4 WORLD ATHLETICS CHAMPIONSHIPS TOKYO 2025 -NIGHT Nine 1,552,000 416,000 60,000
5 A CURRENT AFFAIR Nine 1,484,000 929,000 127,000
6 TIPPING POINT AUSTRALIA Nine 1,192,000 666,000 83,000
7 THE 1% CLUB UK Seven 1,158,000 680,000 71,000
8 HOME AND AWAY Seven 1,156,000 779,000 217,000
9 7.30-EV ABC 1,032,000 619,000 46,000
10 THE CHASE AUSTRALIA Seven 1,013,000 512,000 51,000
11 ABC NEWS-EV ABC 1,002,000 749,000 47,000
12 THE FRONT BAR Seven 957,000 469,000 63,000
13 2025 WORLD ATHLETICS CHAMPIONSHIPS TOKYO: DAY 5 EVENING LIVE SBS 828,000 230,000 36,000
14 SUNRISE Seven 792,000 361,000 44,000
15 HARD QUIZ S10-EV ABC 669,000 530,000 57,000
16 TODAY Nine 659,000 261,000 43,000
17 9NEWS AFTERNOON Nine 602,000 334,000 35,000
18 NEWS BREAKFAST-AM ABC 553,000 208,000 19,000
19 SEVEN NEWS AT 4 Seven 538,000 287,000 24,000
20 HARD QUIZ S8 RPT ABC 536,000 303,000 14,000
21 SHAUN MICALLEF’S EVE OF DESTRUCTION-EV ABC 532,000 309,000 14,000
22 TIPPING POINT UK Nine 498,000 287,000 24,000
23 10 NEWS 10 491,000 242,000 16,000
24 THE MORNING SHOW Seven 474,000 208,000 25,000
25 DOGS BEHAVING (VERY) BADLY AUSTRALIA 10 470,000 195,000 10,000
26 ABC NEWS MORNINGS-AM ABC 418,000 81,000 9,000
27 SUNRISE -EARLY Seven 416,000 206,000 30,000
28 THE GILDED AGE 10 387,000 166,000 26,000
29 THE CHASE-UK Seven 384,000 201,000 15,000
30 TODAY EXTRA Nine 374,000 140,000 23,000

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