Every network worth their salt should be doing a full review of all of their ‘second/third tier’ sports contracts to make sure that the rights they have can’t be sold twice (unless it’s either a contractually allowed sublicence or approved on-sell) in the way World Athletics have done for this year’s World Championship.
If I was SBS, I would be absolutely livid at what has transpired in relation to an event they’ve broadcast for a long time. Of course, there’s a proviso if they’ve been negligent around the terms in the rights agreement.
1 Like
I reckon SBS will think twice about bidding for the rights for future World Athletics Championships, unless World Athletics can guarantee the rights are exclusive to one broadcaster.
The next championships will be in Beijing in September 2027, which again is in a favourable time zone for Australian telecast.
1 Like
JBar
September 18, 2025, 12:24pm
23
Depends how cheap they got them.
Big Brother can’t start soon enough…
Sully
September 18, 2025, 12:52pm
25
Quite amazing results for the World Athletics Championships. SBS and Nine would be ecstatic! Feel a bit sorry for the former, that they couldn’t get exclusivity.
An article from The Guardian today, with some insights and interestingquotes from SBS’ Ken Schipp and Nine’s Hamish Turner:
OnAir
September 18, 2025, 8:02pm
26
Jeffmister:
Every network worth their salt should be doing a full review of all of their ‘second/third tier’ sports contracts to make sure that the rights they have can’t be sold twice (unless it’s either a contractually allowed sublicence or approved on-sell) in the way World Athletics have done for this year’s World Championship.
If I was SBS, I would be absolutely livid at what has transpired in relation to an event they’ve broadcast for a long time. Of course, there’s a proviso if they’ve been negligent around the terms in the rights agreement.
A lot of these deals, the broadcasters know it’s not exclusive as the exclusive rights are usually a higher sum but usually the fact they’ve signed it first is enough to signal to the market not to bother as someone already has it and the ability to drive profit would be lessened.
2 Likes
The issue is because of what Nine has done with the World Athletics Championship (and I’m not saying this as a criticism of them but an observation), they’ve opened up a potentially significant Pandora’s Box whereby if there’s a league/competition a network wants which another network has, that network would now be negligent not to ask the question about whether they can also show it.
1 Like
Total TV Consolidated 7 Days
Total TV Consolidated 7 Top 30 Programs Total People
Rank
Description
Network
Reach
Average
BVOD
1
THE BLOCK -WED
Nine
2,393,000
1,564,000
460,000
2
9NEWS
Nine
2,084,000
1,284,000
177,000
3
SEVEN NEWS
Seven
2,073,000
1,354,000
132,000
4
WORLD ATHLETICS CHAMPIONSHIPS TOKYO 2025 -NIGHT
Nine
1,963,000
514,000
74,000
5
A CURRENT AFFAIR
Nine
1,857,000
1,147,000
156,000
6
HOME AND AWAY
Seven
1,468,000
973,000
267,000
7
THE 1% CLUB UK
Seven
1,463,000
846,000
89,000
8
TIPPING POINT AUSTRALIA
Nine
1,462,000
802,000
101,000
9
THE CHASE AUSTRALIA
Seven
1,247,000
619,000
63,000
10
7.30-EV
ABC
1,225,000
731,000
52,000
11
THE FRONT BAR
Seven
1,199,000
581,000
80,000
12
ABC NEWS-EV
ABC
1,193,000
893,000
54,000
13
2025 WORLD ATHLETICS CHAMPIONSHIPS TOKYO: DAY 5 EVENING LIVE
SBS
1,049,000
292,000
44,000
14
SUNRISE
Seven
979,000
443,000
53,000
15
TODAY
Nine
834,000
314,000
52,000
16
HARD QUIZ S10-EV
ABC
790,000
624,000
65,000
17
9NEWS AFTERNOON
Nine
722,000
398,000
42,000
18
SEVEN NEWS AT 4
Seven
656,000
343,000
30,000
19
NEWS BREAKFAST-AM
ABC
651,000
240,000
21,000
20
HARD QUIZ S8 RPT
ABC
636,000
359,000
16,000
21
SHAUN MICALLEF’S EVE OF DESTRUCTION-EV
ABC
631,000
363,000
15,000
22
TIPPING POINT UK
Nine
599,000
338,000
30,000
23
10 NEWS
10
594,000
298,000
19,000
24
THE MORNING SHOW
Seven
581,000
257,000
30,000
25
DOGS BEHAVING (VERY) BADLY AUSTRALIA
10
576,000
230,000
12,000
26
SUNRISE -EARLY
Seven
506,000
250,000
36,000
27
ABC NEWS MORNINGS-AM
ABC
499,000
94,000
11,000
28
THE CHASE-UK
Seven
462,000
239,000
19,000
29
MY KITCHEN RULES-ENCORE
Seven
462,000
182,000
13,000
30
TODAY EXTRA
Nine
460,000
171,000
28,000
Total TV Consolidated 7 Top 30 Programs 25-54
Rank
Description
Network
Reach
Average
BVOD
1
THE BLOCK -WED
Nine
1,014,000
710,000
271,000
2
WORLD ATHLETICS CHAMPIONSHIPS TOKYO 2025 -NIGHT
Nine
736,000
202,000
42,000
3
9NEWS
Nine
639,000
374,000
91,000
4
A CURRENT AFFAIR
Nine
612,000
322,000
83,000
5
SEVEN NEWS
Seven
541,000
332,000
66,000
6
HOME AND AWAY
Seven
510,000
355,000
143,000
7
THE 1% CLUB UK
Seven
430,000
236,000
44,000
8
THE FRONT BAR
Seven
380,000
187,000
41,000
9
TIPPING POINT AUSTRALIA
Nine
358,000
188,000
49,000
10
2025 WORLD ATHLETICS CHAMPIONSHIPS TOKYO: DAY 5 EVENING LIVE
SBS
341,000
94,000
22,000
11
SUNRISE
Seven
298,000
140,000
29,000
12
THE CHASE AUSTRALIA
Seven
297,000
135,000
30,000
13
7.30-EV
ABC
275,000
142,000
21,000
14
TODAY
Nine
274,000
106,000
29,000
15
ABC NEWS-EV
ABC
263,000
180,000
21,000
16
NEWS BREAKFAST-AM
ABC
193,000
69,000
10,000
17
HARD QUIZ S10-EV
ABC
178,000
138,000
27,000
18
SUNRISE -EARLY
Seven
172,000
89,000
20,000
19
DOGS BEHAVING (VERY) BADLY AUSTRALIA
10
168,000
64,000
6,000
20
THE BIG BANG THEORY RPT
10
165,000
30,000
2,000
21
9NEWS AFTERNOON
Nine
165,000
96,000
20,000
22
THE MORNING SHOW
Seven
157,000
76,000
16,000
23
10 NEWS
10
157,000
78,000
10,000
24
TODAY -EARLY
Nine
156,000
74,000
21,000
25
THE BLOCK -TUE -ENCORE
Nine
151,000
75,000
9,000
26
HARD QUIZ S8 RPT
ABC
145,000
80,000
6,000
27
UNFILTERED
Seven
140,000
62,000
13,000
28
SEVEN NEWS AT 4
Seven
137,000
68,000
15,000
29
DEAL OR NO DEAL
10
131,000
84,000
13,000
30
TODAY EXTRA
Nine
131,000
61,000
16,000
Total TV Consolidated 7 Top 30 Programs 16-39
Rank
Description
Network
Reach
Average
BVOD
1
THE BLOCK -WED
Nine
507,000
354,000
156,000
2
WORLD ATHLETICS CHAMPIONSHIPS TOKYO 2025 -NIGHT
Nine
349,000
85,000
23,000
3
A CURRENT AFFAIR
Nine
298,000
143,000
43,000
4
9NEWS
Nine
257,000
142,000
44,000
5
HOME AND AWAY
Seven
223,000
159,000
79,000
6
SEVEN NEWS
Seven
219,000
130,000
32,000
7
THE 1% CLUB UK
Seven
163,000
92,000
22,000
8
2025 WORLD ATHLETICS CHAMPIONSHIPS TOKYO: DAY 5 EVENING LIVE
SBS
160,000
40,000
10,000
9
TIPPING POINT AUSTRALIA
Nine
148,000
73,000
24,000
10
THE FRONT BAR
Seven
135,000
71,000
20,000
11
7.30-EV
ABC
129,000
63,000
10,000
12
ABC NEWS-EV
ABC
121,000
93,000
10,000
13
THE CHASE AUSTRALIA
Seven
104,000
51,000
15,000
14
TODAY
Nine
101,000
31,000
13,000
15
SUNRISE
Seven
94,000
41,000
13,000
16
NEWS BREAKFAST-AM
ABC
88,000
28,000
4,000
17
HARD QUIZ S10-EV
ABC
71,000
57,000
12,000
18
9NEWS AFTERNOON
Nine
71,000
37,000
10,000
19
THE BLOCK -TUE -ENCORE
Nine
67,000
27,000
5,000
20
HARD QUIZ S8 RPT
ABC
65,000
33,000
3,000
21
DEAL OR NO DEAL
10
65,000
41,000
6,000
22
DOGS BEHAVING (VERY) BADLY AUSTRALIA
10
60,000
23,000
3,000
23
ABC NEWS MORNINGS-AM
ABC
59,000
9,000
2,000
24
MY KITCHEN RULES-ENCORE
Seven
58,000
25,000
4,000
25
SEVEN NEWS AT 4
Seven
53,000
31,000
7,000
26
TIPPING POINT UK
Nine
53,000
30,000
7,000
27
THE BIG BANG THEORY RPT
10
52,000
10,000
1,000
28
TODAY -EARLY
Nine
50,000
19,000
9,000
29
THE MORNING SHOW
Seven
50,000
23,000
8,000
30
NEWS BREAKFAST: EARLY-AM
ABC
49,000
24,000
2,000
Total TV Consolidated 7 Top 30 Programs Grocery Shoppers
Rank
Description
Network
Reach
Average
BVOD
1
THE BLOCK -WED
Nine
1,890,000
1,259,000
374,000
2
9NEWS
Nine
1,664,000
1,042,000
144,000
3
SEVEN NEWS
Seven
1,652,000
1,086,000
106,000
4
WORLD ATHLETICS CHAMPIONSHIPS TOKYO 2025 -NIGHT
Nine
1,552,000
416,000
60,000
5
A CURRENT AFFAIR
Nine
1,484,000
929,000
127,000
6
TIPPING POINT AUSTRALIA
Nine
1,192,000
666,000
83,000
7
THE 1% CLUB UK
Seven
1,158,000
680,000
71,000
8
HOME AND AWAY
Seven
1,156,000
779,000
217,000
9
7.30-EV
ABC
1,032,000
619,000
46,000
10
THE CHASE AUSTRALIA
Seven
1,013,000
512,000
51,000
11
ABC NEWS-EV
ABC
1,002,000
749,000
47,000
12
THE FRONT BAR
Seven
957,000
469,000
63,000
13
2025 WORLD ATHLETICS CHAMPIONSHIPS TOKYO: DAY 5 EVENING LIVE
SBS
828,000
230,000
36,000
14
SUNRISE
Seven
792,000
361,000
44,000
15
HARD QUIZ S10-EV
ABC
669,000
530,000
57,000
16
TODAY
Nine
659,000
261,000
43,000
17
9NEWS AFTERNOON
Nine
602,000
334,000
35,000
18
NEWS BREAKFAST-AM
ABC
553,000
208,000
19,000
19
SEVEN NEWS AT 4
Seven
538,000
287,000
24,000
20
HARD QUIZ S8 RPT
ABC
536,000
303,000
14,000
21
SHAUN MICALLEF’S EVE OF DESTRUCTION-EV
ABC
532,000
309,000
14,000
22
TIPPING POINT UK
Nine
498,000
287,000
24,000
23
10 NEWS
10
491,000
242,000
16,000
24
THE MORNING SHOW
Seven
474,000
208,000
25,000
25
DOGS BEHAVING (VERY) BADLY AUSTRALIA
10
470,000
195,000
10,000
26
ABC NEWS MORNINGS-AM
ABC
418,000
81,000
9,000
27
SUNRISE -EARLY
Seven
416,000
206,000
30,000
28
THE GILDED AGE
10
387,000
166,000
26,000
29
THE CHASE-UK
Seven
384,000
201,000
15,000
30
TODAY EXTRA
Nine
374,000
140,000
23,000
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