Last night’s State of Origin decider averaged 3.652 million to be the biggest show so far under the new ratings system and the number one show of the year. That included a massive 864,000 watching on 9Now, the platform’s highest ever audience.
The result was up on game one that had 3.436 million and game two that had 3.263 million. The pregame segment was down on game one but on par with game two while the post game rating was higher than the first two games of the series.
That saw Nine record a +50% share it highest of the year. Seven was pushed below 20% while ABC has its lowest share of the year. 10 stayed just ahead of SBS that held up better.
Home and Away was the top entertainment show with over 800k while The 1% Club did well to get 637k on a competitive night. The season final of Gruen had 566k after the midseason final of Hard Quiz had 540k, both impacted by the footy on Nine. Meanwhile Bondi Rescue could only manage 250k on 10 with The Project the number one show for the network.
Later The Front Bar was just under 400k while Planet America managed 384k one of its best results in an earlier time slot.
Tipping Point managed a win over The Chase despite no airing in Perth while Seven News was well clear as Nine’s bulletin ran early in Perth. At breakfast, Sunrise was just 40k ahead of Today.
However, the live streaming audience of 864,000 is still lower than last year’s FIFA Women’s World Cup semi-final between Australia and England, which attracted 970,000 on 7plus.
The 2024 Origin series had a cumulative average audience of 10.351m, at 3.45m per match. This is up 12% on last years VOZ data.
Previous years used a different methodology, but this would be the highest rating series since 2017. Game 3 was the highest rating Origin match since Game 3, 2017.
Record rating for Game 3 - or any Origin - remains the 4.194m in 2013 under the old Oztam system.
Last nights streaming audience of 864,000 also a record for Origin, and a record percentage of viewership on 9NOW (23.66%). In 2019, Game 3 streaming was just 88,000 (or 3% of the audience)
State of Origin Game 3 secured a National Total TV Reach of 5.426 million and a Total TV National Audience of 3.652 million - up 44.7% year-on-year.
State of Origin Game 3 was the highest rating match since Game 1 2016, and the highest rating Game 3 since 2013 (based on overnight using TAM/VPM).
State of Origin Game 3 recorded a BVOD audience of 864,000 on 9Now:
Highest rating program of all time on 9Now, the three games in the series take out the highest rating programs on 9Now
Second highest rating live program of all time (across all broadcasters)
Up 83.1% year-on-year
State of Origin Game 3 was the No. 1 program of the night in:
Sydney - Total TV Audience of 979,000
Melbourne - Total TV Audience of 318,000
Brisbane - Total TV Audience of 848,000
State of Origin Game 3 was the No. 2 program of the night in:
Adelaide - Total TV Audience of 85,000
Perth - Total TV Audience of 142,000
9News was the No.1 news bulletin across the 5 City Metro and in Sydney, Melbourne and Brisbane. The combined bulletins secured a National Total TV Reach of 2.208 million and a Total TV National Audience of 1.284 million - up 17.6% on the same night last year. Its BVOD audience of 128,000 was up 128.6% on the same night last year.
In Sydney, 9News recorded a Total TV Audience of 299,000 - 103,000 viewers ahead of its nearest competitor. In Melbourne, 9News recorded a Total TV audience of 277,000 - 57,000 viewers ahead of its nearest competitor.
Tipping Point was the No. 1 afternoon game show across Australia with a National Total TV Reach of 1.314 million and a Total TV National Audience of 711,000, lifting the timeslot by 54.2% when compared to the same day last year. It also won the timeslot in Sydney, Melbourne, Brisbane (did not air in Perth yesterday).
Today was the No.1 breakfast show across the 5 City Metro and recorded a National Total TV Reach of 812,000 and a Total TV National Audience of 340,000. It was the No.1 breakfast program in Sydney, Melbourne and Brisbane. Its BVOD audience of 36,000 on 9Now was up 38.5% on the same morning last year.
The 9Network was No.1 across the 5 City Metro with all key demos and Total People.
9Now was the No. 1 CFTA BVOD platform across Australia with all key demos and Total People.
Runaway night, naturally, for Nine. That figure will be tough to top in 2024! Maybe only the Olympics (though unlikely like Tokyo given Paris’ time zone) or AFL GF.
TBF, that match had TWICE () the audience of last night’s SOO!
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To show how bloody hard achieving a 50% share is (in the traditional FTA metro broadcast metric), Nine managed 47%… Even nationally was 47%. Adelaide, Perth, regional and time zones to blame I’m guessing.
The highest demo results included 85.4% of 16-39 year olds in Brisbane. 98.2% of 18-24 y.o. men in Brisbane watching broadcast TV.
Nine News still won despite Perth’s unfavourable timeslot. Similarly Tipping Point was sill well ahead despite not airing in Pert. Another close result at breakfast.
To show how important the new VOZ system is (meaning apart from curiosity titbits from Cynic) we are meant to ignore and forget about the old metrics…
Because in the previous OzTAM (metro broadcast), subtracting bvod and regional, I’m not even sure metro broadcast would’ve made 2m last night (assuming Cynic’s above post with breakdowns is “metro total TV”), which actually would’ve put last night’s unbelievable SOO at one of the lowest ever and tabloid media would’ve been puzzled and going crazy if that were still the industry standard!
High '000s in 9Now alone shows you how vital the new reporting is.
The old system didn’t account for BVOD in the metro numbers (they were reported separately) - so in order to make a like-for-like comparison to last years reported metro number you’ve got to take BVOD off the total.
Is last year’s BVOD number available? If it is, wouldn’t it be better to add it to last year’s total to make a like for like for comparison, given year on year BVOD growth?
) the audience of last night’s SOO!