The line between the 9 logo and the Olympic rings is unnecessary. Looks odd.
1 Like
Blame the IOC, they require a separator between their logo and any other logo.
1 Like
New rule? Don’t think 7 ever did in all their years.
Not seeing any separators on other organisations such as NBC.
Started in Tokyo I think. Seven used a horizontal logo with a line which matched their presentation at the time anyway so it didn’t look out of place.
A separator doesn’t have to be a line, NBC has two lines of text between their logo and the Olympic rings. BBC has a stacked logo with a line. Also look at Eurosports, CBC, various WBD brands as examples.
Far from being a “separator” of any description, those logos look like the organisation and Olympic rings are all rolled into the one logo.
They had the horizontal version in some of their promotional material, but their main watermark was still vertically stacked with no separator:
Not for their watermark:
9 Likes
I take it back then, I hadn’t seen the watermarks. Count me in as a member of the Nine/Olympics watermark haters club.
So is a separator line required under Olympic rules or not?
1 Like
They’re all stacked though? And the first 7 Tokyo example is next to the rings. Perhaps when in that format it requires a separator.
SuperSport:
France 2 (the red dot is part of their regular logo):
Peacock (sorry for the meme, the stacked dots are also part of their normal logo):
I can’t find anything to suggest that a separator is required. There are rules around proximity (you can’t have a logo within a rectangle around the rings defined by the outer radius of the ring) but I am happy to be corrected.
5 Likes
glad they removed the text from the circle for BOLD
1 Like
IIRC, that was only done as a way to try push the trademark through when it was challenged by Fairfax (later Nine) and wasn’t their intention to have it like that.
When the logo was first introduced, the Boss text was next to 10 logo as it is now.
1 Like
Would have been fun trying to pitch “10 Boss Drama” as the channel name…
2 Likes