https://twitter.com/mulvihill79/status/1299387206767792128?s=20
According to initial Nielsen numbers, President Trump’s speech Thursday night drew 14.1 million viewers across the three broadcast networks and three major cable news networks. That is more than three million fewer viewers than the 17.5 million who tuned in to watch Biden’s speech one week earlier.
When those numbers are expanded out across nine broadcast and cable networks, Biden still beat Trump by a fairly wide margin, 23.6 million to 21.6 million.
Nielsen today added a subscription streaming viewership chart to its weekly set of rankings for television broadcasts and video games, with Netflix dominating the first edition.
Only Netflix and Amazon are included thus far, and the rankings are only of U.S. viewing through a television, which is a minority of the total viewership picture.
The Umbrella Academy was the clear winner for the week of August 3 to August 9, with its 20 total episodes racking up more than 3 billion minutes of viewing. The show’s second season debuted July 31.
The No. 2 title, Shameless, which had a new season added to Netflix, drew 1.125 billion minutes of viewing, Nielsen said.
While Umbrella is a Netflix original, the rest of the chart consists of shows that premiered on other networks.
While in a virtual dead-heat with NBC for overall total reach, the ViacomCBS-owned network averaged 6.32 million viewers in the highly valued 8-11 PM period for the 2019-2020 full-year season, says Nielsen. To put that in another perspective, CBS beat the Comcast-owned network by 723,000 sets of eyeballs in primetime, according to data spanning from September 23, 2019-September 13, 2020.
The Emmys averaged 6.1 million viewers and a 1.2 rating among adults 18-49 in time adjusted results, down 25% in the demo and 12% in total audience from last year’s ceremony (6.9 million viewers and a demo rating of 1.6).
Two takes on the same numbers
“The Ellen DeGeneres Show” season premiere scored a 1.9 household rating, the same number as last year. In terms of the key syndication talk show demographic of people aged 25-54, “Ellen” ticked up fractionally to a 0.9 from a 0.8 in 2019. “The View” was comfortably the winner on Monday night with a 2.7 rating.
On the other hand, the premiere remaining the same as last year is no mean feat, given that changing viewing habits and COVID-19 have caused broadcast viewership to fall across the board.
The show posted an overnight Nielsen household rating of 1.9 — steady with the overall ratings for the fall 2019 premiere — but it ranked No. 1 in a lucrative ad demo: adults aged 25 to 54, with a 0.9 rating, an increase from last year’s 0.8.
But even more impressive: “Ellen” also topped all talk shows in what’s arguably the most-coveted ad demo: Female viewers ages 18 to 34, earning a 0.6, and nailing ages 18 to 49 with a 0.8. The program tied with “The View” at 1.1 for women viewers ages 25 to 54.
The audience figure was equivalent to a 2.1 rating in the 18 to 49 age bracket but marked a significant drop compared to game six of last year’s finals series, when 18.34 million viewers watched the Toronto Raptors clinch the title against the Golden State Warriors.
Its finale’s series high 3 million viewers across all platforms on Sunday night became the most watched night of viewing for an HBO original series since the Season 2 finale of Kelley and (Nicole) Kidman’s other collaboration for the network, Big Little Lies, in 2019.
ABC had the biggest audience for the 8pm Inauguration highlights special with 4.28 million, followed by NBC (3.87 million) and CBS (3.69 million).
The primetime special Celebrating America pulled 3.86 million viewers on NBC, 3.65 million viewers on ABC and 3.06 million viewers on CBS.
CNN drew 9.07 million viewers, compared to 6.14 million for MSNBC and 2.57 million for Fox News.
Update 26/1:
As the figures wouldn’t include all YouTube, Facebook and Twitter streams, of which there were many, I think the actual audience would have been higher.
Very unusual that the rating for the Super Bowl viewing in Australia were available before the US ratings which are still not in.
CBS’ multiplatform broadcast of Super Bowl LV fell below the 100 million viewer threshold but set a record for streaming viewing on Sunday, according to Nielsen Live+Same Day fast affiliate ratings.
CBS averaged 92 million viewers who watched the Tampa Bay Buccaneers outscore the Kansas City Chiefs 31-9, according to Nielsen. Additionally, the game had a 38.2 U.S. household rating and was viewed in an average of 45.2 million homes across the country— this year, 68% of U.S. homes with television access were tuned into the Super Bowl telecast.
Australian-made Young Rock was a winner last night in its US debut for NBC in the 18-49 demo.
CBS’s The Equalizer to be seen here on Nine not looking too good though.
Nielsen confirmed that Sunday’s Golden Globe Awards had a 1.5 rating among adults 18-49 and 6.9 million viewers. In terms of total viewers the figures were the lowest since 2008.
The two-hour Oprah with Meghan and Harry: a CBS Primetime Special pulled in 2.6 rating among adults 18-49 and 17.1 million viewers for the network in early numbers.
Like the Golden Globes, the ratings for the Grammy Awards were well down on last year, with 8.8 million total viewers and a 2.1 rating in the 18-49 demo.
The early “fast national” ratings show heavy viewership of the verdict in the trial of Minneapolis police officer Derek Chauvin, with more than 18 million viewers across six networks.
According to the numbers, CNN drew 4.03 million viewers, followed by ABC with 4.0 million, Fox News with 3.4 million, MSNBC with 3.07 million, CBS with 3.02 million and HLN with 825,000.