Nearly 2 years after the acquisition, Hearst debuted a common ‘Gulf Coast’ brand for both WBBH and WZVN (of which they provide LMA to).
While both channels use the station group’s ‘Diagrid’ graphics package (which has been used by WBBH since last year), the bulletins are still presented separately.
Also introducing a common brand is Nexstar’s St. Louis stations, as KPLR’s newscasts are now Fox 2 News (previously STL 11 News at 4/7pm). The 11am bulletin, billed as “Power of Two” with both names present, is also following suit on the schedules.
This is the last STL 11-branded bulletin, with graphics introduced to both stations in 2020; the set a year later; and the name itself last year:
