Presumably because it was financially viable to do so.
Back then it was only 9 in Sydney and Melbourne (I think?), and they only mostly ran old black and white movies which would have been cheap to air.
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Here’s a question, How long have 7,9 & 10 been going with the current format where they run shows up until a set time then switch to home shopping at 1 or 2 am then back to shows at 3 or 4 am?
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My recollection is that after midnight TV shopping started to become a “thing” in the mid to late 1990s in metro areas.
Regional networks like Prime started doing that around 1995 i think.
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Nine in Sydney and Melbourne started 24/7 broadcasting right after the Montreal Olympics in 1976. I think Ten in Sydney had an all night movie marathon on Friday nights before then.
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Because, why not? Radio in metro and major regional centres was largely 24/7 by the mid-late 1960s except for ABC. And US television was already doing it to some extent, so it was only a matter of time it happened here.
Although one of the (unintended?) victims of 24/7 television was the “secret” use of overnight airtime by third parties, such as educational institutions or advertising agencies, which was a thing on commercial television.
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When did WIN gradually switch LCN 53/83 from the WIN Network promo loop, to the Sky News On WIN (now Sky News Regional) promo loop? I guess it happened in June and July 2018, months before the channel launched.
Why was TVW 7 in Perth still closing down in the late 90’s?
And were Perth and Adelaide the only cities that the (insert city name) home’s with seven idents?
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I’m pretty sure every city had their own ID at that time I remember seeing a Melbourne one featuring a similar style.
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That’s interesting… even East Coast regional TV stations were 24 hours by the mid 1990s.
Can only assume it wasn’t cost effective to do 24 hours due to time delays etc?
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I still can’t work out how it wasn’t noticed in-house with that 1997 package that the 7 logo is incorrect. It is a solid circle with the 7 inside if it rather than a break at the bottom of the logo… refer to the signpost in the clip above.
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I remember watching the TVW7 morning startups in October 1997 whilst visiting family in Perth and I couldn’t quite work out why TVW was still closing down when all the others, except SBS were 24/7. TVW ran all night on Friday nights back then.
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I think so, I remember being really young during that period and would wake up at times and see the closedown. I probably saw the odd start-up in the early mornings as well at points.
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Ten frequently mangled their logo in that era as well - using incorrect fonts for the ‘ten’ text in the logo.
Sometimes it’s relatively mild - compare the width of the ‘t’ for the most obvious indication,
While other times it wasn’t even close,
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I remember those supers on the 11.30 News and noting that the Ten logo looked odd. They fixed it after a while but as the 11.30 News was done out of Melbourne, I’m guessing it was also used on the Melbourne 5pm news.
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That used to trigger me so much in the day 
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Does anyone know the origin of this NBN-produced GO! sales video?
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It appears to have originated from NBN for their sales department.
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I understand, but I wanted to know what website the user found the video on.
Huh? You posted the video from YouTube. Not sure we can provide any further information then what’s plainly obvious
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Would anyone happen to know if the iconic ‘Move Closer to Your World’ theme was used on Eyewitness News in Melbourne before the switchover from 0 to 10 in 1980?
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