Viewing patterns were closer to normal on Tuesday with just a 60 Minutes special on Olympic heroes possibly impacting normal viewing habits as Nine secured a narrow 0.2 point win. Nine’s winning margin in the key demo groups, however, was +10 with Seven just ahead of 10’s shares.
The Block was a standout performer staying above one million national viewers for its second episode, though down 100k on the launch. It went up against a rare Tuesday episode of The 1% Club that averaged 761k. That compares to the only other Tuesday episode that had +900k. Meanwhile 10’s The Hunted was down 30k on its season premiere while ABC’s I Was Actually There recovered from its Olympic episodes for a three-week high at over 500k.
Earlier, Seven News had its first national win in over two weeks with a 50k margin over Nine. Then A Current Affair won at 7pm with Home and Away doing well at over 900k.
Later, The Cheap Seats did well to be just 20k behind The Hunted and lead the commercial opposition. The 466k audience was its best for six weeks with stand in host Georgie Tunny. That put it ahead of Our Heroes of Paris on Nine with 455k and Britain’s Got Talent on Seven that was below 300k. ABC’s Secret Life of Urban Birds had almost 400k.
At breakfast Sunrise had a near 80k win over Today’s first ‘normal’ episode since the Olympics while News Breakfast had its biggest weekday audience since April. Sunrise’s audience was up on average while Today’s was on par with its usual Tuesday result.
In the afternoon Tipping Point was only 20k ahead of The Chase both down on usual as 10 News had one of its best results of the year.
The Block was Tuesday’s No. 1 entertainment program with Total People across Australia and in the three largest markets of Sydney, Melbourne, Brisbane. It was also the No.1 program with People 25-54 and 16-39 in Adelaide. It secured a National Total TV Reach of 2.025 million, a Total TV National Audience of 1.005 million - 244,000 viewers ahead of its nearest timeslot competitor - and a BVOD audience of 134,000.
9News was the No.1 program with Total People across the 5 City Metro and in Sydney, Melbourne and Brisbane. It was also the No.1 bulletin with People 25-54 and 16-39 in Adelaide. The combined bulletins registered a National Total TV Reach of 2.199 million and a Total TV National Audience of 1.310 million - up 19.5% year-on-year. On 9Now, its BVOD audience of 105,000 was up 84.2% year-on-year.
Tipping Point was Australia’s No.1 afternoon game show with Total People across Australia and Sydney, Melbourne, Brisbane and Perth. It achieved a National Total TV Reach of 1.385 million and a Total TV National Audience of 708,000, lifting the timeslot by 54.2% when compared to the same day last year.
A Current Affair won the 7.00pm timeslot with Total People across the 5 City Metro and in Sydney, Melbourne and Brisbane. It recorded a National Total TV Reach of 1.692 million and a Total TV National Audience of 1.090 million. It secured a BVOD audience of 88,000 - up 60% year-on-year.
60 Minutes: Our Heroes of Paris won its timeslot with Total People in Sydney, Brisbane and Adelaide. It secured a National Total TV Reach of 1.423 million, Total TV National Audience of 455,000 and a BVOD audience of 43,000.
Today was the No.1 breakfast program with Total People in Melbourne and Brisbane. It registered a National Total TV Reach of 892,000 and a Total TV National Audience of 338,000. Its BVOD audience was 41,000 - up 51.9% on the same morning last year.
The 9Network was the No. 1 Network across the 5 City Metro with all key demos.
9Now was the No.1 CFTA BVOD platform across all key demos and Total People
9 always had the edge with 9Now compared to 7+ but I think the Olympics might have grown 9Now more? Block had 134k on 9Now vs 1% having 38k on 7+. Same with TP & TC, both equal on linear but TP had a 20k advantage with BVOD.
Nine News continued to have success while Tipping Point won all markets except Adelaide. Big news numbers in Perth.
Today falling behind Sunrise with a much higher than average result.
5 City
Syd
Mel
Bri
Ade
Per
Seven News
799,000
175,000
237,000
154,000
101,000
133,000
Nine News
836,000
228,000
267,000
195,000
63,000
84,000
10 News
248,000
68,000
66,000
42,000
29,000
43,000
Total TV
Seven News
851,000
Nine News
919,000
10 News
260,000
5 City
Syd
Mel
Bri
Ade
Per
Chase Aus
369,000
81,000
122,000
72,000
46,000
49,000
Tipping Aus
428,000
101,000
133,000
100,000
40,000
54,000
5 City
Syd
Mel
Bri
Ade
Per
Sunrise
219,000
63,000
49,000
47,000
18,000
42,000
Today
179,000
50,000
51,000
56,000
11,000
11,000
News Break
147,000
36,000
45,000
33,000
16,000
16,000
Note that these are broadcast TV numbers. That may sometimes lead to PR releases seeming to differ as to which program won a market if the network is using Total TV numbers that included live BVOD.
Here are the Total TV viewers of The Block in each market
5 City
Syd
Mel
Bri
Ade
Per
684,000
180,000
211,000
166,000
60,000
67,000
There were significant differences between markets for Seven and Nine, less so for the other networks.
Any chance of finding out what’s happening in the ratings with Ten’s daytime schedule shake up? Better ratings for the new/shifted programs in those timeslots compared to before the Olympics or worse now?
True, but what it does show is that there are viewers there for the taking who are home and available to watch TV but choose not to watch the current breakfast shows. Something for them to think about. So much potential new audience there.
You can make a similar argument for all timeslots across the day. There were 300,000 watching late night up to midnight and there were +200k more watching at 6pm and all across the afternoon and prime time. They were just there to a watch the Olympics.
The Olympics popularity suggests to me there is an appetite for sport in general.
Maybe some sort of sports highlight show during the breakfast slot, where two presenters recap and play highlights of the latest local and international sport?