Tuesday 11 April 2023

A few things

:x: no alcohol involved
:x: some talent required
:x: does not get you followers
:x: LEGO would probably not be impressed
:x: Brickman couldn’t cope

9 Likes

All valid points.
And Lego is tasteful :rofl::rofl::rofl:

The poor performance of Lego Masters is a real surprise given its popularity in previous years. With the failure of Ninja, Celebrity Appreciate and Beauty and the Greek Nine could be in for some pain with its key franchises except MAFS and The Block now in trouble or not returning.

5 Likes

Im surprised with Lego Masters ratings too. It has been hugely popular over the last few years, but has failed to make an impression this year. Nine’s lucky with Q1 with MAFS.

With Lego being a Grand Masters season rather than a normal version a factor? Just because 10’s MasterChef All Stars was a hit doesnt generally mean thst every all stars will be a hit…

3 Likes

The first Tuesday after Easter in 2022 we had:

1 SEVEN NEWS Seven 1,038,000
2 SEVEN NEWS AT 6.30 Seven 977,000
3 NINE NEWS Nine 840,000
4 NINE NEWS 6:30 Nine 828,000
5 THE VOICE - TUE Seven 735,000
6 A CURRENT AFFAIR Nine 644,000
7 ABC NEWS-EV ABC TV 625,000
8 LEGO MASTERS -TUE Nine 572,000
9 THE CHASE AUSTRALIA Seven 559,000
10 HOME AND AWAY Seven 525,000
11 7.30-EV ABC TV 488,000
12 MASTERCHEF AUSTRALIA TUES 10 436,000
2 Likes

That’s what happens when they don’t offer any new shows, same shows each year.

A couple of thoughts on that:

  1. There are likely contractual obligations between networks and production companies at play. It’s easy to sit and say there should be new shows on every year, but with shows like LEGO, they may have locked in a couple of seasons worth of shows at the peak of popularity. Breaking a contract isn’t cheap, so really it would only be done as a last option.

  2. While I think viewers would like more variety in programming each year, the problem becomes where do you find the new formats. There isn’t exactly a plethora of exciting new formats out there that a network may take a risk on. That leads into my final point:

  3. There is no guarantee that a new format will succeed. For every show like LEGO that can create an immediate impact with viewers, you have shows like Ultimate Tag, Holey Moley, or Brain Eisteddfod which fail to do much of anything.

The number to watch will be the BVOD number. That will tell us whether the audience is shifting between platforms or whether the audience is leaving all together.

2 Likes

I don’t think Nine will drop Lego Masters given the numbers aren’t dire but I think they are definitely under pressure to find a successful new format that works through the middle of the year. Conversely there is a real opportunity for Seven and Ten to make some much needed inroads into Nine’s dominance.

2 Likes

They need to find a new format/s not re-hash old ones. That said, they are trying Blow Up and 1% Club. And ventured into comedy with WITB.

2 Likes

It’s interesting since 2019:

Nine completely dominate from summer with the tennis, through Q1 and later in Q4.

While Seven are usually well and truly on top of Q2 and Q3 thanks to the AFL, with shows like Voice, Farmer and any other successful programs a bonus/‘cherry on top’ - which seem to have gotten Seven over the line in 2022 and 2021 - though the Olympics, Winter Olympics and Comm Games no doubt helped.

Whereas Nine won 2019 and 2020.

3 Likes

We know 9 have the Olympics now- who has the Comm Games coming up?

1 Like

That is the question! :eyes: Wouldn’t be surprised if it’s announced in an Upfronts later this year, Seven did so in 2021 for Birmingham 2022.

1 Like

Blow Up just seems like Seven trying to do their own version of Lego Masters using balloons instead of Lego. I can’t see it doing well - it feels a bit like a copy cat format (at least from the promos) and you would think this show would be a lot more niche.

Isn’t it an international format?

It’s a Dutch format but the point is that Seven are trying to emulate the success Nine have had with Lego.

2 Likes

The 1% Club seems very reminiscent of The Hundred as well.

2 Likes

Trying to ruin Nine’s shows, like what they did with Spartan in 2018 to Ninja (after its 2017 debut smash hit) and it more or less worked, if that was indeed the intention as the former infamously flopped after the Winter Olympics I think it was.

image TOTAL TV Report FTA - Total People

Rank
Program
Network
Total TV
Lift
Metro O/night
Metro 7 Day Inc
Regional O/night
Reg 7 Day Inc
Nat BVOD
Metro BVOD
Reg BVOD
1 SEVEN NEWS SEVEN
1,565,000
3%
967,000
2,000
551,000
2,000
43,000
34,000
9,000
2 SEVEN NEWS AT 6.30 SEVEN
1,545,000
3%
956,000
2,000
540,000
1,000
46,000
36,000
10,000
3 NINE NEWS 6:30 NINE
1,124,000
5%
794,000
1,000
274,000
0
55,000
44,000
11,000
4 FARMER WANTS A WIFE - TUE SEVEN
1,109,000
26%
551,000
44,000
327,000
13,000
174,000
126,000
48,000
5 NINE NEWS NINE
1,098,000
5%
767,000
3,000
275,000
0
53,000
43,000
10,000
6 A CURRENT AFFAIR NINE
1,029,000
6%
669,000
14,000
302,000
2,000
42,000
33,000
9,000
7 HOME AND AWAY SEVEN
995,000
23%
504,000
28,000
302,000
20,000
141,000
104,000
37,000
8 ABC NEWS-EV ABC
869,000
4%
535,000
1,000
304,000
0
29,000
24,000
5,000
9 THE CHASE AUSTRALIA SEVEN
849,000
3%
531,000
1,000
291,000
2,000
24,000
18,000
6,000
10 LEGO MASTERS: GRAND MASTERS -MON NINE
843,000
39%
432,000
81,000
175,000
26,000
129,000
98,000
31,000
11 I'M A CELEBRITY...GET ME OUT OF HERE! TUES TEN
823,000
30%
471,000
52,000
163,000
12,000
125,000
97,000
28,000
12 7.30-EV ABC
761,000
5%
482,000
3,000
240,000
0
36,000
30,000
6,000
13 GREAT AUSTRALIAN STUFF-EV ABC
750,000
18%
427,000
48,000
209,000
10,000
56,000
45,000
11,000
14 HOT SEAT NINE
547,000
5%
377,000
0
146,000
0
24,000
19,000
5,000
15 THE CHASE AUSTRALIA-5PM SEVEN
507,000
3%
323,000
1,000
167,000
2,000
14,000
11,000
3,000
16 THE SECRET LIVES OF OUR URBAN BIRDS-EV ABC
491,000
15%
286,000
22,000
141,000
17,000
25,000
21,000
4,000
17 DAVID ATTENBOROUGH'S FROZEN PLANET II NINE
467,000
24%
280,000
34,000
97,000
9,000
47,000
36,000
11,000
18 THE PROJECT 7PM TEN
438,000
4%
318,000
1,000
102,000
0
17,000
14,000
3,000
19 SUNRISE SEVEN
407,000
5%
223,000
0
166,000
0
18,000
13,000
5,000
20 NINE'S AFTERNOON NEWS NINE
397,000
4%
263,000
0
120,000
0
14,000
11,000
3,000
21 HOT SEAT -5PM NINE
370,000
5%
260,000
0
94,000
0
16,000
12,000
4,000
22 WE INTERRUPT THIS BROADCAST SEVEN
363,000
13%
207,000
18,000
113,000
8,000
17,000
12,000
5,000
23 10 NEWS FIRST TEN
352,000
3%
248,000
0
94,000
0
10,000
8,000
2,000
24 THE GOOD DOCTOR SEVEN
307,000
122%
96,000
77,000
42,000
43,000
49,000
37,000
12,000
25 NCIS TEN
297,000
25%
158,000
34,000
79,000
11,000
15,000
12,000
3,000
26 TODAY NINE
295,000
10%
168,000
2,000
100,000
1,000
24,000
18,000
6,000
27 THE PROJECT 6.30PM TEN
281,000
4%
205,000
0
64,000
0
12,000
10,000
2,000
28 SEVEN NEWS AT 4.30 SEVEN
277,000
3%
170,000
0
98,000
0
9,000
7,000
2,000
29 THE DRUM-EV ABC
257,000
4%
166,000
1,000
80,000
0
10,000
8,000
2,000
30 THE BOLD AND THE BEAUTIFUL TEN
256,000
4%
171,000
2,000
76,000
2,000
5,000
4,000
1,000

image TOTAL TV Report FTA - 25-54

Rank
Program
Network
Total TV
Lift
Metro O/night
Metro 7 Day Inc
Regional O/night
Reg 7 Day Inc
Nat BVOD
Metro BVOD
Reg BVOD
1 I'M A CELEBRITY...GET ME OUT OF HERE! TUES TEN
417,000
31%
243,000
16,000
75,000
5,000
78,000
61,000
17,000
2 LEGO MASTERS: GRAND MASTERS -MON NINE
411,000
56%
182,000
45,000
81,000
15,000
88,000
67,000
21,000
3 SEVEN NEWS SEVEN
383,000
7%
245,000
0
114,000
0
24,000
19,000
5,000
4 FARMER WANTS A WIFE - TUE SEVEN
381,000
48%
157,000
12,000
101,000
8,000
103,000
75,000
28,000
5 SEVEN NEWS AT 6.30 SEVEN
380,000
8%
238,000
0
115,000
0
27,000
21,000
6,000
6 HOME AND AWAY SEVEN
335,000
48%
148,000
16,000
79,000
8,000
84,000
62,000
22,000
7 NINE NEWS 6:30 NINE
311,000
11%
220,000
1,000
59,000
0
31,000
25,000
6,000
8 NINE NEWS NINE
293,000
11%
203,000
1,000
60,000
0
29,000
24,000
5,000
9 A CURRENT AFFAIR NINE
282,000
13%
180,000
7,000
70,000
1,000
24,000
19,000
5,000
10 THE PROJECT 7PM TEN
213,000
5%
163,000
0
39,000
0
11,000
9,000
2,000
11 THE CHASE AUSTRALIA SEVEN
201,000
7%
128,000
0
60,000
0
13,000
10,000
3,000
12 DAVID ATTENBOROUGH'S FROZEN PLANET II NINE
182,000
21%
114,000
4,000
36,000
1,000
27,000
21,000
6,000
13 GREAT AUSTRALIAN STUFF-EV ABC
150,000
30%
90,000
7,000
25,000
1,000
27,000
22,000
5,000
14 ABC NEWS-EV ABC
150,000
10%
94,000
0
42,000
0
14,000
12,000
2,000
15 7.30-EV ABC
147,000
13%
99,000
0
31,000
0
17,000
14,000
3,000
16 THE PROJECT 6.30PM TEN
143,000
5%
112,000
0
24,000
0
7,000
6,000
1,000
17 WE INTERRUPT THIS BROADCAST SEVEN
127,000
15%
69,000
6,000
41,000
1,000
10,000
7,000
3,000
18 HOT SEAT NINE
116,000
13%
80,000
0
23,000
0
13,000
10,000
3,000
19 10 NEWS FIRST TEN
116,000
5%
94,000
0
17,000
0
5,000
4,000
1,000
20 THE CHASE AUSTRALIA-5PM SEVEN
116,000
7%
75,000
0
33,000
0
8,000
6,000
2,000
21 10 NEWS FIRST 6PM TEN
114,000
6%
92,000
0
16,000
0
6,000
5,000
1,000
22 SUNRISE SEVEN
113,000
11%
66,000
0
36,000
0
11,000
8,000
3,000
23 NCIS TEN
106,000
22%
56,000
7,000
31,000
4,000
8,000
6,000
2,000
24 TODAY NINE
106,000
15%
62,000
0
30,000
0
14,000
11,000
3,000
25 THE SECRET LIVES OF OUR URBAN BIRDS-EV ABC
105,000
24%
64,000
4,000
21,000
4,000
12,000
10,000
2,000
26 NINE'S AFTERNOON NEWS NINE
98,000
9%
67,000
0
23,000
0
8,000
6,000
2,000
27 THE GOOD DOCTOR SEVEN
90,000
150%
27,000
20,000
9,000
9,000
25,000
19,000
6,000
28 LEGO MASTERS: GRAND MASTERS -LAUNCH -ENCORE NINE
84,000
4%
59,000
0
22,000
0
3,000
2,000
1,000
29 NINE NEWS LATE -TUE NINE
82,000
8%
61,000
1,000
15,000
0
5,000
4,000
1,000
30 HOT SEAT -5PM NINE
80,000
13%
54,000
0
17,000
0
9,000
7,000
2,000
Source: OzTAM 5-City Metro & Regional TAM Combined Aggregate Markets Linear TV Audience I OzTAM VPM BVOD Audience incl. co-viewing (FTA only) Total TV Audience: the sum of Metro & Regional Linear TV Overnight + Metro & Regional Linear TV 7 Day TV Time Shift + National BVOD (Live & VOD) Lift on Overnight: The percentage increase on the Metro & Regional Linear TV Overnight audience from 7 Day TV Time Shift & BVOD Program results: Reporting the top 30 programs by Primary Description, ranked by Total TV Audience, for programs ten minutes in length or longer. © OzTAM Pty Limited 2023: Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM.

Great Australian Stuff does well to reach 750k. I’m A Celebrity wins the demo battle.

Five City Metro, Consolidated 7 Days, Total People

Network

Consolidated
ABC
13.0%
ABC K/P
2.8%
ABC Me
0.5%
ABC News
2.0%

ABC TTL

18.3%
Seven
22.2%
7Two
3.7%
7Mate
2.3%
7Flix
1.2%
7Bravo
0.8%

Seven TTL

30.1%
Nine
19.3%
9GO!
1.7%
9GEM
3.0%
9Life
1.5%
9Rush
0.9%

Nine TTL

26.3%
10
12.2%
10 Bold
2.3%
10 Peach
2.8%
10 Shake
0.7%

Ten TTL

17.9%
SBS
3.6%
Viceland
1.9%
Food
0.9%
NITV
0.2%
World Movies
0.7%
WorldWatch
0.0%

SBS TTL

7.4%

Top 20 Programs - Free-to-Air - Consolidated ranked on Increase - Total People

Rank Program Network Consolidated Overnight Increase Inc %
1 LEGO MASTERS: GRAND MASTERS -MON Nine
513,000
432,000
81,000
18.8%
2 THE GOOD DOCTOR Seven
173,000
96,000
77,000
79.6%
3 PEPPA PIG-AM ABC K/P
176,000
122,000
53,000
43.6%
4 I'M A CELEBRITY...GET ME OUT OF HERE! TUES 10
523,000
471,000
52,000
11.0%
5 GREAT AUSTRALIAN STUFF-EV ABC TV
476,000
427,000
48,000
11.3%
6 FARMER WANTS A WIFE - TUE Seven
595,000
551,000
44,000
8.1%
7 PEPPA PIG-PM ABC K/P
101,000
58,000
43,000
75.5%
8 NCIS 10
192,000
158,000
34,000
21.6%
9 DAVID ATTENBOROUGH'S FROZEN PLANET II Nine
313,000
280,000
34,000
12.1%
10 BLUEY-EV ABC K/P
121,000
87,000
33,000
38.1%
11 BLUEY-AM ABC K/P
154,000
125,000
29,000
23.3%
12 HOME AND AWAY Seven
533,000
504,000
28,000
5.6%
13 MINI KIDS-PM ABC K/P
63,000
40,000
23,000
58.9%
14 OCTONAUTS-EV ABC K/P
127,000
105,000
22,000
21.1%
15 THE SECRET LIVES OF OUR URBAN BIRDS-EV ABC TV
308,000
286,000
22,000
7.7%
16 BEN AND HOLLY'S LITTLE KINGDOM-AM ABC K/P
54,000
32,000
21,000
65.7%
17 INSIGHT SBS
97,000
77,000
19,000
25.2%
18 READY, STEADY, WIGGLE!-AM ABC K/P
72,000
53,000
19,000
36.6%
19 HEY DUGGEE-AM ABC K/P
98,000
80,000
19,000
23.4%
20 WE INTERRUPT THIS BROADCAST Seven
225,000
207,000
18,000
8.7%

Top 20 Programs - Free-to-Air - Consolidated ranked on Consolidated - Total People

Rank Program Network Consolidated Overnight Increase
1 SEVEN NEWS Seven
969,000
967,000
2,000
2 SEVEN NEWS AT 6.30 Seven
958,000
956,000
2,000
3 NINE NEWS 6:30 Nine
794,000
794,000
1,000
4 NINE NEWS Nine
770,000
767,000
3,000
5 A CURRENT AFFAIR Nine
683,000
669,000
14,000
6 FARMER WANTS A WIFE - TUE Seven
595,000
551,000
44,000
7 ABC NEWS-EV ABC TV
536,000
535,000
1,000
8 HOME AND AWAY Seven
533,000
504,000
28,000
9 THE CHASE AUSTRALIA Seven
531,000
531,000
1,000
10 I'M A CELEBRITY...GET ME OUT OF HERE! TUES 10
523,000
471,000
52,000
11 LEGO MASTERS: GRAND MASTERS -MON Nine
513,000
432,000
81,000
12 GREAT AUSTRALIAN STUFF-EV ABC TV
476,000
427,000
48,000
13 7.30-EV ABC TV
475,000
473,000
3,000
14 HOT SEAT Nine
377,000
377,000
0
15 THE CHASE AUSTRALIA-5PM Seven
323,000
323,000
1,000
16 THE PROJECT 7PM 10
319,000
318,000
1,000
17 DAVID ATTENBOROUGH'S FROZEN PLANET II Nine
313,000
280,000
34,000
18 THE SECRET LIVES OF OUR URBAN BIRDS-EV ABC TV
308,000
286,000
22,000
19 NINE'S AFTERNOON NEWS Nine
263,000
263,000
0
20 HOT SEAT -5PM Nine
260,000
260,000
0

Top 20 Programs - Subscription - Consolidated ranked on Increase - Total People

Rank Program Network Consolidated Overnight Increase Inc %
1 SELLING HOUSES AUSTRALIA Lifestyle HOME
37,000
4,000
34,000
935.6%
2 PERRY MASON FOX SHOWCASE
22,000
4,000
18,000
410.2%
3 BLUEY CBeebies
17,000
0
17,000
4 BEYOND PARADISE BBC First
31,000
15,000
17,000
113.0%
5 SUCCESSION FOX SHOWCASE
18,000
2,000
16,000
846.4%
6 SANDITON BBC First
15,000
3,000
12,000
372.4%
7 THE REPAIR SHOP UK Lifestyle Channel
33,000
21,000
12,000
57.6%
8 BLUEY CBeebies
10,000
0
10,000
9 BLUEY CBeebies
9,000
0
9,000
10 BLUEY CBeebies
9,000
0
9,000
11 EASTENDERS UKTV
30,000
21,000
8,000
39.8%
12 BORN TO BE THE KING Lifestyle Channel
13,000
6,000
8,000
132.5%
13 VERA FOX Sleuth
25,000
19,000
6,000
31.1%
14 MY WORLD KITCHEN CBeebies
6,000
0
6,000
15 PENGUINS OF MADAGASCAR Movies Hits
5,000
0
5,000
1554.9%
16 CHURCHILL History Channel
22,000
17,000
5,000
30.0%
17 SUMMER HOUSE FOX Arena
12,000
7,000
5,000
71.5%
18 OUTBACK OPAL HUNTERS Discovery Channe
11,000
7,000
5,000
71.1%
19 BLUEY CBeebies
11,000
7,000
5,000
69.6%
20 PAW PATROL Nick Jr.
5,000
0
5,000

Data © OzTAM Pty Limited 2023. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. “Overnight” figures include “Live” (programs broadcast during the 2am-2am broadcast day) and “As Live” (programs recorded and then watched within the same broadcast day). “Consolidated” figures include Live, As Live and “Time Shift” (programs recorded and then watched within seven days of the initial broadcast).