Tuesday 1 November 2022

A lot of betting apps have inbuilt streaming of the Sky Racing channels. I wonder if more people are watching via this method rather than tuning in to the traditional broadcast.

From 10:

Network 10 (10 + 10 Bold + 10 Peach + 10 Shake):

  • #2 network in under 50s, 25 to 54s and 16 to 39s.
  • #1 in day time (9am to 6pm)
  • 10: #1 channel in 16 to 39s.
  • 10: #2 channel in under 50s and 25 to 54s.
  • 10: #1 in day time (9am to 6pm)

Melbourne Cup Carnival: Lexus Melbourne Cup – Race:

  • #1 program.
  • #1 program in under 50s, 25 to 54s and 16 to 39s.
  • #1 in its timeslot.
  • #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.

Melbourne Cup Carnival: Lexus Melbourne Cup – Presentation:

  • #2 program in under 50s, 25 to 54s and 16 to 39s.
  • #3 program of the day.
  • #1 in its timeslot.
  • #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.

Melbourne Cup Carnival: Lexus Melbourne Cup – Mounting Yard:

  • #3 program in under 50s, #4 in 16 to 39s and #5 in 25 to 54s.
  • #1 in its timeslot.
  • #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.

Melbourne Cup Carnival: Lexus Melbourne Cup – Late:

  • #1 in its timeslot.
  • #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.

The broadcast audience of the Lexus Melbourne Cup across the day was up 17% in 16 to 39s and 11% in 25 to 54s compared with 2021.

The Cheap Seats:

  • #1 entertainment show in 25 to 54s, #2 in under 50s, #2 in 16 to 39s.
  • #1 in its timeslot.
  • #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.

The Project 7pm:

  • #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.

The Traitors:

  • Biggest audience of the year.
  • #1 entertainment show in 16 to 39s.
  • #2 entertainment show in under 50s and 25 to 54s.
  • #1 in its timeslot in 16 to 39s.
  • #2 in its timeslot in under 50s and 25 to 54s.

10 News First:

  • #1 in its timeslot in under 50s, 25 to 54s and 16 to 39s.

From Nine:

  • 9Network wins Tuesday with all key demos and Total People
  • Channel 9 wins Tuesday with Total People, People 25-54 and GS + Child
  • Channel 9 took out the top 3 programs streamed on catch-up yesterday with the Block and Love Island Australia
  • Love Island Australia recorded a VOD BVOD Audience of 73,000 an increase of +119% YoY
  • Travel Guides was a timeslot winner with People 25-54 and GS+Child in the 5 City, East Coast, Sydney, Brisbane, Adelaide and Perth.
  • Travel Guides recorded a Live BVOD Audience of 26,000.
  • A Current Affair was a timeslot winner with with Total People across the 5 City, East Coast, Sydney, Melbourne, Brisbane and Adelaide.
  • 9News a timelsot winner with People 25-54 and 16-39 in Sydney and Adelaide.
  • ICC Men’s T20 World Cup: England v New Zealand the highest ranking multi-channel program of the day
  • Today Show a timeslot winner for Total People in Brisbane

Oh yes, I haven’t thought about that.

Well at least a few more people are getting into it, even if the overall number of viewers are low. It seems like most of it’s audience since the get go are hooked.

3 Likes

Ratings were down this year for the Melbourne Cup with Flemington packed for the first time in 3 years and unrestricted gatherings across the nation

More info on Cup numbers.

From my understanding the numbers have been steadily decreasing every years since 10 took over the Cup coverage? What were the 2019 Cup numbers… ? I think that’s the only fair comparison as Covid has had an impact the last two years.

HUGE numbers for the Chase in Melbourne. The show bores me to tears but certainly is growing down South.

1 Like

Yes… clearly people didn’t want to stay and watch 10 News First. Shows that people will now immediately switch over to Seven and Nine for local news. And do you blame them?

2 Likes

10 News started at 6pm in Melbourne. The late cup coverage in Melbourne was up against The Chase at 5:30 and easily beat it.

1 Like

Are you sure about that? The last race at Flemington was at 5.15pm.
The newspaper TV guides listed 10 News for 5.30pm.

Sorry, I was going on 10s original schedule.

Checking back it was at 5.30pm. The Chase was ahead of 10 News in Melbourne but 10 was ahead of The Hot Seat. 10 News was number one in the demos.

Better numbers for The Project than usual in Melbourne.

2 Likes

To be fair the actual Melbourne cup race was at 3pm. The late part of the Melbourne Cup had 410,000 viewers, so by the time the News came there had already been a big viewer drop off.

1 Like

No doubt… but I remember the days when Mal Waldon and Jennifer Hanson presented. That bulletin often took out the win on Melbourne Cup Day.

All comes down to reputation and unfortunately 10 no longer have it in news.

1 Like

@TV.Cynic Did 10 code the race as a 10 minute block in order to have it in the weekly tables? As the race is usually done and dusted within a few minutes. Perhaps why numbers may be down too? Well, one of the many reasons…

1 Like

Nine won all markets except Perth that was won by Seven. Nine won key demos with 10 second.

Outside the top 20 included

21 10 THE CHEAP SEATS
22 10 10 NEWS FIRST
23 10 THE TRAITORS TUES
29 Seven SUNRISE
30 9Gem ICC MEN’S T20 WORLD CUP 2022 -ENG V NZ
32 Seven THE GOOD DOCTOR
33 Nine VACATION
34 ABC LOUIS THEROUX: LIFE ON THE EDGE RPT
35 Nine TODAY
38 10 NCIS
39 SBS INCONCEIVABLE: THE SECRET BUSINESS OF BREEDING HUMANS
43 SBS GREAT COASTAL RAILWAY JOURNEYS
44 Seven SEVEN’S HORSE RACING 2022
48 Seven 10 YEARS YOUNGER IN 10 DAYS
59 Nine NINE NEWS LATE -TUE
71 Seven THE LATEST: SEVEN NEWS

Outside the top 5 in 25-54 included

6 Nine NINE NEWS
7 Nine NINE NEWS 6:30
8 10 THE CHEAP SEATS
9 Nine TRAVEL GUIDES -RPT
10 10 THE PROJECT 7PM
12 Nine A CURRENT AFFAIR
13 10 THE TRAITORS TUES
16 Seven HOME AND AWAY
17 ABC ABC NEWS-EV
20 Nine VACATION
21 ABC STUFF THE BRITISH STOLE-EV

It was a big win for Sunrise at breakfast with Sunrise 50k ahead of second-placed News Breakfast that was 2k ahead of Today.

Syd S > T > N
Mel S > N > T
Bri N > T > S
Ade S >N > T
Per S >N > T

There was some impact of the Cup with Studio 10 running 7am - 10am AEDT live to all markets. Big numbers for the show in Melbourne saw it the number 2 choice in that market.

2 Likes

I have brought up that in previous discussions about changes to the reporting of the race numbers.

It isn’t so much the overnight numbers, but the Live BVOD viewing table that says that a program must be 15 minutes in duration to appear in that and the Total TV numbers. Bluey for example doesn’t appear in those ratings even though it is in overnight and 7-day numbers. This also applies to BVOD catchup.

On the last year of Seven’s deal these VPM tables were introduced so that race numbers must now be for a 15 minute segment of programming. You will notice that 10 does not go to an ad from about 10 minutes after the race has finished.

1 Like

Thank you so much for the response.

I didn’t think of the Live BVOD table. Ah, 15 minutes segments instead of 10 (my bad) which is better. yeah, i noticed that 10 didnt go to a break for a while after the race, which is good.

1 Like

image TOTAL TV Report FTA - Total People

Rank
Program
Network
Total TV
Lift
Metro O/night
Metro 7 Day Inc
Regional O/night
Reg 7 Day Inc
Nat BVOD
Metro BVOD
Reg BVOD
1 SEVEN NEWS SEVEN
1,426,000
3%
897,000
0
492,000
1,000
36,000
28,000
8,000
2 SEVEN NEWS AT 6.30 SEVEN
1,400,000
3%
876,000
0
485,000
1,000
38,000
30,000
8,000
3 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-PRESENTATION TEN
1,244,000
7%
882,000
1,000
283,000
0
78,000
62,000
16,000
4 NINE NEWS NINE
1,073,000
4%
759,000
1,000
275,000
1,000
37,000
30,000
7,000
5 NINE NEWS 6:30 NINE
1,068,000
4%
753,000
0
274,000
0
41,000
33,000
8,000
6 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-MOUNTING YARD TEN
1,065,000
9%
735,000
0
246,000
0
84,000
65,000
19,000
7 HOME AND AWAY SEVEN
905,000
21%
455,000
22,000
291,000
11,000
126,000
94,000
32,000
8 A CURRENT AFFAIR NINE
875,000
5%
568,000
2,000
266,000
2,000
37,000
28,000
9,000
9 ABC NEWS-EV ABC
868,000
4%
556,000
2,000
279,000
3,000
28,000
24,000
4,000
10 STUFF THE BRITISH STOLE-EV ABC
781,000
25%
444,000
58,000
180,000
25,000
74,000
61,000
13,000
11 THE CHASE AUSTRALIA SEVEN
777,000
3%
479,000
3,000
274,000
1,000
20,000
15,000
5,000
12 7.30-EV ABC
753,000
5%
481,000
2,000
238,000
1,000
31,000
26,000
5,000
13 MAGDA'S BIG NATIONAL HEALTH CHECK-EV ABC
726,000
27%
414,000
49,000
158,000
22,000
83,000
68,000
15,000
14 TRAVEL GUIDES -RPT NINE
670,000
7%
434,000
14,000
192,000
2,000
28,000
21,000
7,000
15 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-PREVIEW TEN
661,000
7%
466,000
0
153,000
0
42,000
33,000
9,000
16 DOGS BEHAVING (VERY) BADLY SEVEN
595,000
8%
342,000
19,000
211,000
4,000
19,000
14,000
5,000
17 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-LATE TEN
580,000
5%
410,000
0
143,000
0
27,000
22,000
5,000
18 THE TRAITORS TUES TEN
515,000
27%
309,000
43,000
95,000
17,000
51,000
40,000
11,000
19 THE CHEAP SEATS TEN
511,000
17%
338,000
40,000
99,000
5,000
29,000
23,000
6,000
20 HOT SEAT NINE
508,000
4%
344,000
2,000
143,000
1,000
18,000
14,000
4,000
21 THE PROJECT 7PM TEN
485,000
4%
358,000
1,000
110,000
0
16,000
13,000
3,000
22 THE GOOD DOCTOR SEVEN
472,000
41%
208,000
69,000
127,000
28,000
40,000
30,000
10,000
23 10 NEWS FIRST TEN
464,000
3%
333,000
0
116,000
0
15,000
12,000
3,000
24 THE CHASE AUSTRALIA-5PM SEVEN
436,000
4%
280,000
2,000
140,000
1,000
13,000
10,000
3,000
25 NINE'S AFTERNOON NEWS NINE
390,000
3%
264,000
0
116,000
0
10,000
8,000
2,000
26 SUNRISE SEVEN
380,000
5%
223,000
0
138,000
0
19,000
14,000
5,000
27 THE PROJECT 6.30PM TEN
365,000
4%
271,000
0
79,000
0
15,000
12,000
3,000
28 TIPPING POINT NINE
355,000
6%
220,000
6,000
116,000
1,000
12,000
9,000
3,000
29 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-EARLY TEN
350,000
6%
246,000
0
85,000
0
19,000
15,000
4,000
30 ICC MEN'S T20 WORLD CUP 2022 -ENG V NZ NINE
345,000
4%
222,000
0
109,000
1,000
13,000
11,000
2,000

image TOTAL TV Report FTA - 25-54

Rank
Program
Network
Total TV
Lift
Metro O/night
Metro 7 Day Inc
Regional O/night
Reg 7 Day Inc
Nat BVOD
Metro BVOD
Reg BVOD
1 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-PRESENTATION TEN
416,000
13%
307,000
0
61,000
0
48,000
38,000
10,000
2 SEVEN NEWS AT 6.30 SEVEN
382,000
6%
240,000
0
119,000
0
23,000
18,000
5,000
3 SEVEN NEWS SEVEN
358,000
6%
236,000
0
102,000
0
20,000
16,000
4,000
4 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-MOUNTING YARD TEN
330,000
18%
229,000
0
51,000
0
50,000
39,000
11,000
5 HOME AND AWAY SEVEN
311,000
41%
126,000
9,000
94,000
6,000
76,000
57,000
19,000
6 NINE NEWS 6:30 NINE
279,000
9%
197,000
0
58,000
0
24,000
19,000
5,000
7 NINE NEWS NINE
273,000
9%
197,000
0
54,000
0
22,000
18,000
4,000
8 TRAVEL GUIDES -RPT NINE
266,000
9%
171,000
3,000
74,000
0
18,000
14,000
4,000
9 THE CHEAP SEATS TEN
262,000
17%
179,000
19,000
45,000
1,000
18,000
15,000
3,000
10 THE TRAITORS TUES TEN
252,000
31%
152,000
19,000
40,000
10,000
31,000
25,000
6,000
11 A CURRENT AFFAIR NINE
240,000
10%
159,000
0
59,000
0
22,000
17,000
5,000
12 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-PREVIEW TEN
217,000
14%
158,000
0
33,000
0
26,000
21,000
5,000
13 THE PROJECT 7PM TEN
210,000
5%
164,000
0
36,000
0
10,000
8,000
2,000
14 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-LATE TEN
200,000
9%
151,000
0
32,000
0
17,000
14,000
3,000
15 STUFF THE BRITISH STOLE-EV ABC
179,000
58%
91,000
26,000
22,000
4,000
36,000
30,000
6,000
16 MAGDA'S BIG NATIONAL HEALTH CHECK-EV ABC
176,000
59%
87,000
18,000
24,000
7,000
40,000
33,000
7,000
17 THE CHASE AUSTRALIA SEVEN
174,000
7%
117,000
0
45,000
0
12,000
9,000
3,000
18 LOVE ISLAND AUSTRALIA NINE
173,000
621%
18,000
23,000
6,000
2,000
124,000
98,000
26,000
19 ABC NEWS-EV ABC
172,000
10%
119,000
1,000
38,000
0
14,000
12,000
2,000
20 THE PROJECT 6.30PM TEN
162,000
7%
128,000
0
24,000
0
10,000
8,000
2,000
21 10 NEWS FIRST TEN
156,000
7%
120,000
0
26,000
0
10,000
8,000
2,000
22 DOGS BEHAVING (VERY) BADLY SEVEN
150,000
14%
84,000
6,000
48,000
0
12,000
9,000
3,000
23 7.30-EV ABC
148,000
13%
97,000
1,000
34,000
0
16,000
13,000
3,000
24 10 NEWS FIRST 6PM TEN
146,000
5%
115,000
0
24,000
0
7,000
6,000
1,000
25 ICC MEN'S T20 WORLD CUP 2022 -ENG V NZ NINE
137,000
7%
91,000
0
37,000
1,000
8,000
7,000
1,000
26 THE GOOD DOCTOR SEVEN
132,000
48%
55,000
17,000
34,000
5,000
21,000
16,000
5,000
27 VACATION NINE
131,000
7%
90,000
0
33,000
0
8,000
6,000
2,000
28 HOT SEAT NINE
118,000
9%
83,000
1,000
25,000
0
9,000
7,000
2,000
29 SUNRISE SEVEN
116,000
12%
67,000
0
37,000
0
12,000
9,000
3,000
30 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-EARLY TEN
114,000
12%
87,000
0
15,000
0
12,000
10,000
2,000
Source: OzTAM 5-City Metro & Regional TAM Combined Aggregate Markets Linear TV Audience I OzTAM VPM BVOD Audience incl. co-viewing (FTA only) Total TV Audience: the sum of Metro & Regional Linear TV Overnight + Metro & Regional Linear TV 7 Day TV Time Shift + National BVOD (Live & VOD) Lift on Overnight: The percentage increase on the Metro & Regional Linear TV Overnight audience from 7 Day TV Time Shift & BVOD Program results: Reporting the top 30 programs by Primary Description, ranked by Total TV Audience, for programs ten minutes in length or longer. © OzTAM Pty Limited 2022: Not to be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without prior written consent of OzTAM.

Five City Metro, Consolidated 7 Days, Total People

Network

Consolidated
ABC
13.1%
ABC K/P
2.5%
ABC Me
0.3%
ABC News
2.2%

ABC TTL

18.1%
Seven
17.0%
7Two
3.1%
7Mate
3.0%
7Flix
1.5%

Seven TTL

24.6%
Nine
17.0%
9GO!
2.1%
9GEM
7.2%
9Life
2.4%
9Rush
1.3%

Nine TTL

29.9%
10
12.7%
10 Bold
3.0%
10 Peach
3.0%
10 Shake
0.6%

Ten TTL

19.3%
SBS
4.6%
Viceland
1.7%
Food
0.8%
NITV
0.1%
World Movies
0.6%
WorldWatch
0.0%

SBS TTL

8.0%

Top 20 Programs - Free-to-Air - Consolidated ranked on Increase - Total People

Rank Program Network Consolidated Overnight Increase Inc %
1 PEPPA PIG-AM ABC K/P
214,000
130,000
83,000
64.1%
2 THE GOOD DOCTOR Seven
278,000
208,000
69,000
33.3%
3 STUFF THE BRITISH STOLE-EV ABC TV
502,000
444,000
58,000
13.0%
4 MAGDA'S BIG NATIONAL HEALTH CHECK-EV ABC TV
463,000
414,000
49,000
11.9%
5 THE TRAITORS TUES 10
352,000
309,000
43,000
13.8%
6 BLUEY-AM ABC K/P
179,000
139,000
40,000
28.9%
7 THE CHEAP SEATS 10
377,000
338,000
40,000
11.7%
8 NCIS 10
182,000
144,000
37,000
25.9%
9 LOVE ISLAND AUSTRALIA Nine
70,000
34,000
36,000
106.1%
10 HEY DUGGEE-PM ABC K/P
52,000
20,000
31,000
154.6%
11 BLUEY-EV ABC K/P
110,000
81,000
30,000
36.8%
12 SHAUN THE SHEEP-EV ABC ME
50,000
21,000
29,000
140.3%
13 PEPPA PIG-PM ABC K/P
71,000
42,000
29,000
69.0%
14 HEY DUGGEE-AM ABC K/P
108,000
81,000
27,000
33.8%
15 HOME AND AWAY Seven
477,000
455,000
22,000
4.8%
16 DOGS BEHAVING (VERY) BADLY Seven
361,000
342,000
19,000
5.6%
17 BING-PM ABC K/P
43,000
24,000
19,000
78.6%
18 AUSTRALIA UNCOVERED SBS
158,000
139,000
19,000
13.5%
19 THE INBESTIGATORS-PM ABC ME
32,000
13,000
19,000
140.4%
20 CHICAGO FIRE Seven
75,000
57,000
18,000
31.6%

Top 20 Programs - Free-to-Air - Consolidated ranked on Consolidated - Total People

Rank Program Network Consolidated Overnight Increase
1 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-RAC 10
1,026,000
1,024,000
2,000
2 SEVEN NEWS Seven
897,000
897,000
0
3 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-PRES 10
883,000
882,000
1,000
4 SEVEN NEWS AT 6.30 Seven
877,000
876,000
0
5 NINE NEWS Nine
760,000
759,000
1,000
6 NINE NEWS 6:30 Nine
753,000
753,000
0
7 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-MOU 10
735,000
735,000
0
8 A CURRENT AFFAIR Nine
569,000
568,000
2,000
9 ABC NEWS-EV ABC TV
559,000
556,000
2,000
10 STUFF THE BRITISH STOLE-EV ABC TV
502,000
444,000
58,000
11 THE CHASE AUSTRALIA Seven
481,000
479,000
3,000
12 HOME AND AWAY Seven
477,000
455,000
22,000
13 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-PREV 10
466,000
466,000
0
14 MAGDA'S BIG NATIONAL HEALTH CHECK-EV ABC TV
463,000
414,000
49,000
15 7.30-EV ABC TV
462,000
460,000
2,000
16 TRAVEL GUIDES -RPT Nine
448,000
434,000
14,000
17 MELBOURNE CUP CARNIVAL: LEXUS MELBOURNE CUP-LATE 10
410,000
410,000
0
18 THE CHEAP SEATS 10
377,000
338,000
40,000
19 DOGS BEHAVING (VERY) BADLY Seven
361,000
342,000
19,000
20 THE PROJECT 7PM 10
359,000
358,000
1,000

Top 20 Programs - Subscription - Consolidated ranked on Increase - Total People

Rank Program Network Consolidated Overnight Increase Inc %
1 BLUEY CBeebies
33,000
0
33,000
0.0%
2 THE WHITE LOTUS FOX SHOWCASE
22,000
3,000
18,000
547.3%
3 THE GREAT BRITISH BAKE OFF Lifestyle FOOD
23,000
6,000
17,000
270.8%
4 8 OUT OF 10 CATS DOES COUNTDOWN UKTV
28,000
15,000
13,000
89.2%
5 ANDY'S SAFARI ADVENTURES CBeebies
12,000
0
12,000
6101.4%
6 GREAT BRITISH BAKE OFF: AN EXTRA SLICE Lifestyle FOOD
23,000
13,000
10,000
81.5%
7 PAW PATROL Nick Jr.
10,000
0
10,000
3519.7%
8 THE GREAT BRITISH BAKE OFF Lifestyle FOOD
60,000
51,000
9,000
17.5%
9 THE YOUNG AND THE RESTLESS FOX One
19,000
10,000
8,000
83.6%
10 BLUEY CBeebies
12,000
4,000
8,000
187.9%
11 CORONATION STREET UKTV
29,000
21,000
7,000
34.8%
12 BLUEY CBeebies
13,000
6,000
7,000
130.1%
13 DAYS OF OUR LIVES FOX One
12,000
6,000
6,000
97.6%
14 SHAUN THE SHEEP MOVIE: FARMAGEDDON Movies 4K Ultra HD
6,000
0
6,000
2134.8%
15 BLUEY CBeebies
6,000
0
6,000
0.0%
16 THE NEW LOONEY TUNES Boomerang
7,000
1,000
5,000
389.3%
17 HOW THE UNIVERSE WORKS Discovery Channe
14,000
9,000
5,000
58.3%
18 MORBIUS Movies Hits
11,000
6,000
5,000
91.4%
19 THE NORTHMAN Movies Premiere
10,000
5,000
5,000
104.7%
20 BLAZE AND THE MONSTER MACHINES Nick Jr.
13,000
7,000
5,000
72.0%

Data © OzTAM Pty Limited 2022. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM. “Overnight” figures include “Live” (programs broadcast during the 2am-2am broadcast day) and “As Live” (programs recorded and then watched within the same broadcast day). “Consolidated” figures include Live, As Live and “Time Shift” (programs recorded and then watched within seven days of the initial broadcast).