Other states will get a Rush Hour program with JB and Bill between 4pm to 6pm
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I’d think the NSW and Queensland hours of Marty will be available as a podcast on LiSTNR later that night. Or you can tune in live via LiSTNR or RadioApp on your mobile.
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It’s a pretty messy setup if you ask me.
In AFL markets, the sport element is stronger for the M’s. For NRL markets, it’s about the comedy.
A little inconsistent for my liking - and for Agency Sales as well.
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For breakfast maybe, but I’m not sure about 3-6pm. I would’ve thought Marty’s show is more aimed at a female audience, not the tradie/blokie audience that have been used to the Rush Hour in NSW/QLD for the last few years.
I wonder how much new content will air between 3pm and 4pm or is just going to be highlights from previous days drive show???
Good point. Knowing Marty - and what he did at Nova, it’ll likely be pre-recorded at 3pm and live 4-6pm.
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What a strange setup. Personally think it’s best to have the same show across a network if doing national network shows. Shame to lose the local rush hour shows nonetheless. Will be interesting to see how this goes for Triple M Perth, will they incorporate their own music log during drive?
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SCA press release
TRIPLE M ANNOUNCES 2025 DRIVE SHOW LINE UP
The Triple M network continues its evolution as Australia’s fastest-growing radio network over the last two years, with several exciting announcements that will continue its strong growth in 2025. Today Triple M has unveiled its Drive show line up for 2025, with some of Triple M’s favourite voices to be heard across expanded markets.
In 2025 The Marty Sheargold Show will continue to be heard nationally across the Triple M network, from 3-4pm, Monday to Friday. Then, as a bonus for Triple M listeners in Sydney, Brisbane, Gold Coast and all Triple M regional markets in New South Wales and Queensland, The Marty Sheargold Show will keep the laughs going across the Drive shift from 4-6pm.
Sheargold, one of Australia’s funniest comedians with a whip-smart sense of humour and an enviable radio and TV career, has been a fan favourite of listeners since returning to his spiritual home at Triple M in 2021. With the show’s podcast consistently recognised on the All-Australian Top 200 Ranker*, listeners in NSW and Queensland will no doubt cherish the opportunity to hear even more of Sheargold and his laugh-out-loud Drive show.
In Victoria and Tasmania, the special blend of sports chat and hilarious banter between James ‘JB’ Brayshaw and Billy Brownless has been reigning supreme for more than 15 years. Now, listeners in South and Western Australia can join in on the laughs. In 2025, The Rush Hour with JB & Billy Drive show will be heard from 4-6 p.m., Monday to Friday, across Melbourne, Hobart, Adelaide, Perth, and Triple M’s regional stations in these southern states.
The Rush Hour with JB & Billy, which earlier this year saw its best survey results since 2019**, is also prominent on the All-Australian Top 200 Ranker. Their catch-up show regularly ranks in the Top 50 Australian-made podcasts and attracts an average of more than 120,000 unique monthly listeners^ from across Australia, indicating the show already has many fans from coast to coast.
The new Triple M line up for 2025 marks the end of the Sydney, Brisbane, Adelaide and Perth Rush Hour shows. These shows have featured an exceptional group of broadcasters and Triple M acknowledges the hard work and commitment that the teams have dedicated over several years.
Marty Sheargold said: “I’m looking forward to returning to the Drive shift for NSW and Queensland listeners in 2025 and giving them the extended version of the show. The commute home is a time to unwind and finish the day with a chat and a laugh, and that’s exactly what I will be aiming to deliver. I also wanted to thank the teams from the Sydney, Brisbane/Gold Coast and Queensland Rush Hour shows who have all had amazing stints and been hugely entertaining. I’m committed to carrying on their legacies.”
James Brayshaw and Billy Brownless said: “We’re excited that our live show will now be extended for our listeners in South and Western Australia, which are legendary footy states with an incredible history of successes, as Bill knows because he attends all their premiership reunions. We also want to acknowledge the Adelaide and Perth Rush Hour teams, many of whom are great mates, and congratulate them on their shows. We don’t underestimate the opportunity we have been given and we are focused on creating a show that honours them and their listeners.”
SCA Chief Content Officer, Dave Cameron, said: “Triple M in 2025 will continue its transformative content approach for the continued audience growth that we have seen in the last two years on Australia’s legendary Triple M Network, by delivering two already well-loved shows that will both extend into new markets next year in Drive.
“Marty Sheargold is one of this country’s favourite comedians and radio personalities, and we know how much listeners nationally love hearing him in the afternoon already. To now get an extended version of the Marty Sheargold Show for our NSW and Queensland listeners is hugely exciting. Likewise, JB and Billy are already household names in Australia’s southern states and have a legion of fans in Adelaide and Perth, so we know that listeners will tune in for their unique blend of serious sport chats and banter, which can only come from decades of friendship.
“We sincerely thank our existing state Rush Hour shows for their hard work and commitment over the last few years and look forward to a different approach nationally in 2025 with more exciting announcements to come soon.”
The 2025 Triple M Drive line-up commences across the Triple M network in January 2025.
Sources:
- Australian Podcast Ranker Top 200 Podcasts (Australian Made).
^ Australian Podcast Ranker Top 200 Podcasts (Australian Made), Average Monthly Listeners Jan-Sept 2024.
*** GFK Radio 360 Metro Survey #4 2024. P10+, Mon-Fri 16.00-18.00. Melbourne. Market Share (%).*
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A show by Marty Sheargold aimed at a female audience. That’s funny.
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I hope it’s all live but yeah I reckon you’re right. It’s his show now though, he would care more than he did at Nova.
His show is no doubt more popular with women than most MMM content but to say it doesn’t appeal to men is crazy.
Ok I slightly walk back what I said, the show’s listenership is of course predominantly male but there is clearly a strong female listening too, as @TVHead suggested. Whether it will resonate in NSW & QLD remains to be seen.
This is a quote from Dave Cameron to the Herald Sun earlier in the year.
Cameron said Triple M’s Marty Sheargold Show had a 60 per cent male, 40 per cent female audience…
“It has an element of sport (and) there is a little bit of locker room, but it is not enough to be a turn off for what is a growing female audience for that show,” Cameron said.
I see this as a positive, you get the imbedded MMM audience and you bring in a broader audience too.
No doubt as he’s a Canberra boy and loves League, and Will is a sports mad Queenslander, he’ll do a lot of NRL stuff on the 4-6 show.
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It’ll be interesting to see what the public reaction will be next year with JB & Billy in SA and WA. Especially with it being delayed. No local connection to the show anymore.
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And 3pm will probably just be highlights of the previous days show.
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It’s getting that bad I’m starting to feel sorry for the people who are left at SCA. Place is on its last legs.
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In another sign of cost cutting, historically the Dead Set Legends ran on Saturday mornings until the end of the ratings year, but this year it wrapped up on the respective grand final weekends in Sydney, Melbourne and Adelaide.
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I’m just thrilled that Marty is continuing at Triple M. I’ve been listening to the podcast daily since he left 3MMM breakfast and thoroughly enjoy it, especially the podcast exclusive content where they are more relaxed and take their time to discuss topics in the On This Day segment.
The sad thing is the podcast content will probably be reduced as they produce more actual on-air content for QLD and NSW.
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The next question is who will host Breakfast in Melbourne next year.
Rosie, Will/Hughesy and Daisy a safe bet?
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I think Will did say the live show will be like the breakfast show.
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Rating a 5 share?