For that very reason. It’s music curated by humans for humans. Or, algorithm free music. A lot of young people want something genuine.
JJJ is still wildly popular in markets like Perth, etc. Maybe they’re struggling against the established community stations like 3RRR which don’t carry the ghost of Kingsmill.
I really don’t think that’s it. All the analysis I’ve seen suggests they’ve bled listeners to commercial. Which doesnt surprise me when Triple J are playing Olivia Rodrigo, Lil Nas X, the Weeknd, the Kid Laroi and Beyonce.
That stuff is popular, there’s no doubt. But it’s nowhere near Triple J’s remit. It should be left to commercials. Playing artists who feature time and time again on the Billboard charts is inviting your audience to be split with commercials, and is denying listeners a choice.
They need to get back to indie music.
And then there’s plenty on here saying the opposite and that they should be more like BBC Radio One. 
Hehe noted.
My position has shifted somewhat after all these stories. If the audience is fleeing to commercial radio, then maybe they need to rethink the music format. I would argue regardless that Triple J is ignoring bands like Ball Park Music, Benee and DMAs (and not giving similar bands on Unearthed enough exposure). Indie rock/pop is a genre that is very popular but doesn’t get airtime on the commercials.
Radio 1 is a very well produced station. Good IDs, well presented, snappy and contemporary. Contrast that to Triple J’s audio branding, which still sounds stuck in 2005. There’s scope to reign in the amount of time presenters spend talking and refresh the audio branding that would go some way to improving Triple J’s fortunes, without switching up the music.
No! Just No! Tiple J is for up and coming artists and Double J is for artists that have already made it.
Is Triple J Unearthed more for that? Then the best artists of Unearthed flow on to Triple J. Then hang around for another 10 or so years before getting shafted on to Double J.
Unearthed is only for 16-18-year-olds I’m pretty sure. It may be a bit higher than that now. It’s basically a competition for High school students and youth. Triple J is more for bands that have kind of made in the music scene so them being on Triple J would be pretty big for these bands. This is why They don’t go pick and choose genres.
There’s no age limit to enter Triple J Unearthed.
We might fact check that one. You might be thinking of the “Unearthed High” competition that they run which is just for high school students.
Correct.
I get what you’re saying now. But I still say there’s nothing wrong with the current music they play on Triple J.
You might say that, but the ratings suggest that there is a decent number of people who don’t think the same.
Triple J has always been a lower rating station. I dont think there suddenly going play big name artists just to boost ratings.
Plenty of new artists are played extensively on Double J, yet are rarely heard on Triple J. This is mainly because they appeal to an older audience. Maple Glider is a good example.
Also, there are plenty of artists that have ‘made it’ yet still receive frequent airplay on Triple J. The Kid LAROI, for instance.
Not at the current levels, the decline in ratings this year has been significant across all markets, all timeslots, all age groups.
I would argue regardless that Triple J is ignoring bands like Ball Park Music, Benee
They overplay these two artists, if anything.
What confuses me is that they’ve moved artists similar to Ball Park over to Double J, yet overplay them on Triple J. There’s no consistency.
One thing I noticed in the discussions about Triple J is the catalyst for a lot of the stories / News Ltd “think pieces (attacks)” is the metro ratings report.
Triple J is no longer a metro radio station, and it does a lot of heavy lifting in regional areas against some pretty suspect commercial radio.
Any change that happens to Triple J has a significant impact on lesser catered for regional audiences.
Having said that, if Triple J themselves stuff up their entire reason for being, then they absolutely deserve to have an audience turn their back on them, whether that’s city or regional.
Radio would be very drab indeed for anyone south of 35 if Triple J didn’t exist in the regions, that’s for sure.
It probably ties into a broader conversation about the ABC’s offerings, but as the only ‘contemporary’ music station the ABC has it has a lot of heavy lifting to do. How it does that while offering an alternative in the major cities and feeding its younger listeners new music is the multi-million dollar question.
Yep and you can see it clearly in the ratings over the last few years. Strong growth in regional VIC areas (with the exception of Warrnambool) whilst Melbourne is basically flat. You’ve got to wonder if that by adopting networked regional brekky programs as distinct from local brekky shows on Mixx/TRFM/CoastFM or Hit, whether ACE and SCA are actually shooting themselves in the foot for the long term as there is less differentiation between them and Triple J as the choice becomes network with ads vs network without ads instead of local with ads vs network without ads.
I do wonder if Triple J was to change the playlist to try and retain metro audiences would it have a significant impact on their regional audience numbers - I suspect the barrier to entry for a regional Triple J listener is considerably different from a metro one (especially in markets where the commercial offerings are pretty insipid). That’s not to say it wouldn’t have an impact.
You do realise that a lot of the songs that Triple J are playing are requested from the listeners themselves. For exam,play they might premier a new song then people will message in requesting for the song to be played. Or some new band may release a new song that not many people know about and people will request it to get played.
That’s completely irrelevant to the point I was raising
