Today 2003-2005

This period for Today could be described as the most inconsistent with the on-air presentation and presenters. Today were in a distressed state after they were wiped from the number 1 reign by newly created juggernaut Sunrise. This also marked the final two years of veteran host Steve Liebman.

Opener

Original 2003 Opener:

Modified Opener introduce early 2004:

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Remember during this period they did Summer in the City and broadcasted from Sydney’s Intercontinental Hotel for a number of weeks.

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2003 Set:


2004 Set:

In a hope to grab the ‘newer’ audience switching to Sunrise, Today tried for a set design of a more ostentatious style- bright colours- more of a relaxed presenting style. These things would have never been even considered just 18 months earlier.

Summer in the City:

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2003 Graphics:

For the time in Today’s history they introduced a ‘ticker’. Sunrise was the first program in Australia to use one in December 2002.

2004 Graphics:

Slight modifications occurred by simply change the blue text and graphics to black

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Today Show - Nine Network - 2003 - Birth Live on Air

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Caps Taken from 29/08/2003


Sami Lukis was in HOng Kong reading the weather, Sharyn Ghidella reading news in studio.
Liebmann, Grimshaw and Richard Wilkins were in Hyde Park.
Video courtesy from As Seen on TV YouTube channel.

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I miss the 2003 opener with the use of U2’s Beautiful day. I want them to bring it back.

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Taken on 19 Nov 2004


Video courtesy from Leticia Sugui YouTube Channel.

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