Thursday night’s programming was dominated by sport in most markets including Paralympics and three football codes.
Seven had a seven-point win with its second-highest Thursday share of the year and up +5 thanks to the first game of the AFL Final series attracting an average 773k. The equivalent game last year did significantly better and averaged 1.04 million.
Home and Away was just under 700k with some multichannel scheduling but still the top entertainment show of the day.
Nine’s share was down one with a one-sided NRL club game that averaged 549k including main channel coverage in Melbourne. That was a five week low for the code. The Paralympics segments were close with Night (203k), Night 2 (191k) and Late (172k).
The other football was Socceroos V Bahrain qualifier with 179k on 10. That saw less competitive than the network’s usual Thursday line-up, down two points.
ABC’s offering was Foreign Correspondent on 407k, losing 100k on a competitive night while Amazing Spaces also fell to 246k.
The afternoon saw Tipping Point narrowly ahead of The Chase while Sunrise was 90k ahead of Today.
Thursday’s broadcast of the 9Network’s exclusive coverage of the Paralympic Games Paris 2024 claimed a National Total TV Reach of 1.960 million across Channel 9, 9Gem and 9Now. 1.732 million were reached on Broadcast TV while BVOD 249,000 were reached on 9Now.
Paralympic Games Paris 2024 Day 8 Night Session 1 recorded a National Total TV Reach of 599,000 and a Total TV National Audience of 203,000.
Paralympic Games Paris 2024 Day 8 Night Session 2 recorded a National Total TV Reach of 556,000 and a Total TV National Audience of 191,000.
Paralympic Games Paris 2024 Day 8 Late recorded a National Total TV Reach of 603,000 and a Total TV National Audience of 172.000.
9News was the No. 1 program across the 5 City Metro and in Sydney and Brisbane with Total People. The combined bulletins secured a National Total TV Reach of 1.915 million and a Total TV National Audience of 1.128 million. On 9Now, its BVOD audience of 90,000 was up 70.1% year-on-year.
A Current Affair dominated the 7.00pm timeslot across Australia, the 5 City Metro and and in the three largest markets of Sydney, Melbourne and Brisbane with Total People . It registered a National Total TV Reach of 1.411 million and a Total TV National Audience of 890,000. It recorded a BVOD audience of 72,000 - up 48.6% year-on-year.
Thursday Night NRL Live easily won its timeslot in Sydney and Brisbane. It achieved a National Total TV Reach of 1.548 million, a Total TV National Audience of 549,000 and a BVOD audience of 69,000.
Tipping Point was the No.1 afternoon game show at 5.00pm across Australia, the 5 City Metro and in Sydney, Melbourne, Brisbane and Perth. It registered a National Total TV Reach of 1.238 million and a Total TV National Audience of 636,000, lifting the timeslot by 48.7% when compared to the same day last year.
Today was the No.1 breakfast program with Total People in Melbourne and Brisbane. It achieved a National Total TV Reach of 779,000 and a Total TV National Audience of 306,000. Its BVOD audience was 36,000 - up 38.5% on the same morning last year.
9Now was the No.1 CFTA BVOD platform across Australia on Thursday with all key demos and Total People.
Last year’s Thursday night Qualifying Final was an epic encounter between Collingwood and Melbourne, remembered for the infamous Brayden Maynard collision with Angus Brayshaw. By comparison, last night’s match was a walkover with Port Power capitulating to Geelong after half time.
Yeah they’ve not been good for some time, though I’d say not for lack of putting out a fairly decent product despite the chopping & changing in presentation.
It’s been a two horse race between Seven and Nine for many years, 10 is very firmly planted in third place (commercially) and generally cannot compete.
As mentioned above, last years Thursday night final was 2 Melbourne teams in a close match. So probably not that comparable to this year’s 80+ point result.
Perth news numbers were down up against AFL. Nine was again number one in totl TV as Seven was number one broadcast.
5 City
Syd
Mel
Bri
Ade
Per
Seven News
732,000
174,000
229,000
140,000
111,000
78,000
Nine News
721,000
174,000
245,000
192,000
52,000
58,000
10 News
187,000
43,000
51,000
30,000
35,000
28,000
Total TV
Seven News
776,000
Nine News
793,000
10 News
198,000
5 City
Syd
Mel
Bri
Ade
Per
Chase Aus
359,000
87,000
126,000
64,000
48,000
34,000
Tipping Aus
405,000
81,000
141,000
98,000
45,000
41,000
5 City
Syd
Mel
Bri
Ade
Per
Sunrise
210,000
61,000
48,000
48,000
19,000
34,000
Today
161,000
40,000
51,000
47,000
13,000
10,000
News Break
120,000
26,000
42,000
25,000
16,000
11,000
Note that these are broadcast TV numbers. That may sometimes lead to PR releases seeming to differ as to which program won a market if the network is using Total TV numbers that included live BVOD.
Obviously significant market differences with AFL v NRL last night.
Seven did best in Adelaide while Nine did best in Brisbane while Sydney was soccer’s biggest market and Perth liked 10’s line up of repeats!
5 City
Syd
Mel
Bri
Ade
Per
AFL
544,000
35,000
294,000
34,000
142,000
39,000
NRL
343,000
153,000
35,000
137,000
7,000
11,000
This was the OzTAM report year for AFL. That night Seven had 53.6% of the Melbourne market.
Indeed though they’re actually very good numbers for Adelaide. Perth has been producing some particularly bad numbers lately too - not sure what that’s about.
50%+ share in Adelaide last night for Seven, thanks to Port Adelaide in a home AFL Qualifying Final, despite the drubbing. They’ll get another chance next week.
