Milano Cortina 2026 Day 6 Reaches 5.060 million people
The 9Network reached 5.060 million Australians on Day 6 of its coverage of the Winter Olympic Games 2026
Winter Olympic Games 2026, Night Session 9Gem & Channel 9, Day 6 (19:00-21:00) - dominated its timeslot with Total People and all key demos across Australia. It was the No. 2 program of the night with People 25-54 and People 16-39 across Australia and achieved a National Total TV Reach of 2.632 million , a Total TV National Audience of 1.083 million and a BVOD audience of 168,000 .
Winter Olympic Games 2026, Night Session 2, Day 6 (21:00-22:30) – was the No. 1 program of the night with People 25-54 and People 16-39 across Australia. It won its timeslot with Total People and all key demos across Australia and secured a National Total TV Reach of 2.301 million , a Total TV National Audience of 1.131 million and a BVOD audience of 169,000 .
Winter Olympic Games 2026, Late, Day 6 (22:30-24:00) – which saw Cooper Woods claim gold in the Men’s Freestyle Skiing Moguls, dominated its timeslot with Total People and all key demos across Australia. It recorded a National Total TV Reach of 1.676 million , a Total TV National Audience of 796,000 and a BVOD audience of 123,000 .
Winter Olympic Games 2026 Late Extended, Day 6 (24:00-02:00) – registered a National Total TV Reach of 761,000 , a Total TV National Audience of 267,000 and a BVOD audience of 48,000 .
The 9Network was the No. 1 network across the 5 City Metro with Total People and all key demos.
9Now was the No. 1 CFTA BVOD platform across Australia with Total People and all key demos.
MARKETDAY 6DAYS 1- 6 5 CITY METRO3.313 million8.293 million Sydney 894,000 2.317 million Melbourne 1.042 million 2.621 million Brisbane 659,000 1.639 million Adelaide 340,000 772,000 Perth 380,000 944,000 NATIONAL5.060 million11.962 million
David Attenborough followed by Graham Norton sounds more like an ABC schedule. Earlier in the week, Celebrity did the heavy lifting with the demos and even beat Seven on one or two occasions.
The Project averaged below 300,000 for this week last year. Average for Millionaire this week so far is 292,000. Of course The Project probably rated better at 7pm and its average across an hour was dragged down by the 6.30pm segment.
The much bigger problem is the lead in from 10 News+ and DOND. That is where the attention should be. 10 News+ must go!!
This would be ratings suicide. 7pm needs to be strong in 16-39 to lead-in to reality. I’d start reality at 7pm (Big Brother Daily Show) and shunt 10 News+ to 10.30pm or get rid of it altogether.
