Round 18 of the AFL got underway and was on Seven’s main channel in three markets with Brisbane winning over Carlton. The average audience was up slightly on the previous week to 554k, a five-week high. The other two markets had Clarkson’s Who Wants To Be A Millionaire UK on their main channels averaging 228k.
For Nine, NRL Women’s Premiership saw the Bulldogs beat the Tigers with an average rating of 236k, down 50k week-on-week. RBT and Emergency aired in three markets to 232k and 227k. The Wimbledon Semi Final coverage that started 10:00 pm AEST had 220k.
Joanna Lumley’s Danube was on its fourth and final leg, this week making the top 10, despite a season low of 435k. The Grand Designs Australia repeat that followed had 301k.
Meanwhile, 10’s only prime time entry for the night was Airport 24/7 with 355k, down 30k. Deal Or No Deal was next best but dropped to 248k while Law & Order: SVU then had 200k and 10News+ slumped to 150k.
On SBS, the Tour de France coverage saw 157k tune in for stage 6 coverage.
The close news battle continued at 6pm with Nine’s bulletin pulling 40k ahead of Seven’s while earlier, Tipping Point had a 200k win over The Chase.
Seven wins Thursday – AFL #1 sport, BVOD grows Seven #1 nationally in total TV National total TV audience share, 6.00pm to midnight: 43.3% National total TV audience share, 6.00am to midnight: 42.1% 7plus: up 32% year-on-year 7NEWS: reaches 2.09 million AFL Thursday Night Football: #1 sport, reaches 1.73 million The Chase Australia: reaches 1.29 million Sunrise: #1 at breakfast, 21% more viewers than Today
Seven Network reaches 5.66 million Australians nationally. 7plus: reach up 32% year-on-year.
6.00pm to midnight:
Seven Network: #1 nationally in total TV in all people with a 43.3% share.
Seven Network: #1 nationally in total TV in grocery shoppers with a 43.4% share.
Seven Network: #1 nationally in total TV in 25 to 54s with a 40.9% share.
6.00am to midnight:
Seven Network: #1 nationally in total TV in all people with a 42.1% share.
Seven Network: #1 nationally in total TV in grocery shoppers with a 42.3% share.
Seven Network: #1 nationally in total TV in 25 to 54s with a 41.5% share. 7NEWS Thursday: National reach 2.09 million, national audience 1.36 million. Up on previous week. Seven’s AFL: Thursday Night Football: #1 sport program. National reach 1.73 million, national audience 554,000. Up on previous week. The Chase Australia Thursday: National reach 1.29 million, national audience 641,000. Up on previous week. Home and Away Thursday: #1 drama. National reach 1.03 million, national audience 746,000. Up on previous week. Sunrise Thursday: #1 breakfast program. National reach 918,000, national audience 390,000. 21% more viewers than Today.
NATIONAL TOTAL TV COMMERCIAL SHARES (%): 6.00pm to midnight
Network
All people
25 to 54s
Grocery shoppers
Seven Network
43.3
40.9
43.4
Nine Network
36.9
38.2
36.8
Network Ten
19.8
20.9
19.8
NATIONAL TOTAL TV COMMERCIAL SHARES (%): 6.00am to midnight
9News was the No. 1 program across Australia and in the three largest markets of Sydney, Melbourne and Brisbane with Total People. It was also the No. 1 program with People 25-54 in Adelaide and with People 16-39 in Perth. The combined bulletins registered a National Total TV Reach of 2.209 million and a Total TV National Audience of 1.402 million - up 19.0% year-on-year. On 9Now, its BVOD audience of 137,00 was up an impressive 50.5% on the same night last year.
A Current Affair dominated the 7.00pm timeslot across Australia and in Sydney, Melbourne and Brisbane with Total People. It recorded a National Total TV Reach of 1.517 million and a Total TV National Audience of 1.008 million. On 9Now, it achieved a BVOD Audience of 97,000 - up 31.1% year-on-year.
Thursday Night NRLW secured a National Total TV Reach of 1.196 million and a Total TV National Audience of 236,000 and on 9Now, it secured a BVOD audience of 34,000.
Tipping Point Australia was the No. 1 afternoon game show with Total People and all key demographics across Australia. It registered a National Total TV Reach of 1.613 million, a Total TV National Audience of 844,000 - up 8.6% on the same day last year and a BVOD audience of 84,000 - up a massive 71.4% year-on-year. In Melbourne, it achieved a Total TV Audience of 202,000 - its highest rating episode of the year and second highest rating of all time.
Today was the breakfast program of choice with Total People in Melbourne and Brisbane. It recorded a Total TV National Reach of 892,000 and a Total TV National Audience of 323,000 and a BVOD audience of 46,000 - up 35.3% on the same morning last year.
9Now was the No.1 CFTA BVOD platform on Thursday across Australia with Total People and all key demographics.
The only saving grace with all this 10 news stuff is the 5pm bulletin is holding up well.
I can see what they wanted to do. Take the growing 10 news and feed it through to the next hour by trying to hold some of that audience. But they’ve executed this poorly and rushed it. There was so much they could’ve done with news but they’ve failed it would seem.
Nine won NRL territory and Seven won AFL. That was despite the AFL outrating the NRLW in Brisbane 57,000 to 48,000. Both were ahead of Airport on 10 that had 37,000.
Nine News had a big win including by 100,000 in Brisbane. 10 News Brisbane comparatively low week.
Sunrise, though still winning comfortably is having a comparatively low rating week including slipping into third place in Melbourne.
