The unofficial launch of TV ratings for 2017 saw three reality franchises going head to head at 7.30 on Monday night.
The winner was Seven’s My Kitchen Rules that had another successful season launch, a clear timeslot winner with 1.31 million viewers in the major metropolitan markets. However, this was the franchise’s softest premiere number since season two and 267,000 short of the 2016 premiere that drew 1.6 million.
The entry of two new “celebrities” into the I’m a Celebrity camp saw the second episode of Ten’s reality show second in the early evening timeslot with 958,000 up from previous seasons’ second nights. It was also well clear of the the season premiere of Nine’s Married at First Sight. The latest season of the relationship show could only manage 820,000 to finish third at 7.30pm.
Seven’s network share for Monday was 33.5%, Nine had 24.6%, Ten 21.1%, ABC 14.5% and SBS 4.5%.
Seven grabbed the top three program places for the night with My Kitchen Rules (1,309,000) and Seven News (1,140,000 and 1,116,000). Home and Away returned for another year with 878,000 to win the 7pm timeslot while Bride & Prejudice did well at 9pm with 874,000. Later, Miss Universe had 167,000.
Nine News (1,006,000 and 1,049,000) and Married at First Sight made the top ten for Nine with A Current Affair (799,000) ranked eleventh. Later, the movie Bride Wars managed 311,000.
Meanwhile, I’m a Celebrity was Ten’s best result with The Project (711,000 and 482,000) next best for the network. Earlier, Ten Eyewitness News had 555,000 and Family Feud 489,000. The return of Life in Pieces managed 368,000 and 201,000 followed by The Odd Couple with 152,000 and 128,000.
Over on ABC, ABC News (835,000), 7.30 (695,000) and Back Roads (642,000) made the top twenty with a Four Corners repeat (331,000) next best. Also on the network, Fake or Fortune had 260,000 and One plus One 238,000.
Best for SBS were Michael Mosley: Trust Me I’m a Doctor (287,000) and Simon Reeve’s Sacred Rivers (255,000).
At 5pm, Seven’s The Chase fended off competition from the new-look one hour Hot Seat on Nine. Seven’s quiz had 402,000 tuning in at 5pm rising to 631,000 at 5.30pm while show had just 312,000 at 5pm and 496,000 at 5.30pm. However, it was Ten Eyewitness News that won the timeslot averaging 555,000 across the hour.
Seven’s Sunrise with 337,000 was an easy winner at breakfast with 337,000 while Nine’s Today struggled with 243,000. Later, The Morning Show had 166,000 to beat Studio 10 (107,000 and 105,000 for the SAG Red Carpet) and Today Extra (103,000).
In the afternoon Seven News at 4.30 had 266,000 with 216,000 at 4pm while Nine’s Afternoon News averaged 220,000.
See Monday 30 January 2017 for a more detailed look at the ratings numbers in the Media Spy forums.
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