The Project 🪦

If you say so. My guess is any idea you come up withis gold AND everyone elses is garbage. I’ll just leave you to it.

Mate, I’m open to all ideas - but this one feels like it was pitched from a ā€˜pre-internet and pre-live sport TV coverage on a Friday night’ laboratory.

It’s also off topic.

9 Likes

Haha. The red alert siren is gone And a tombstone is now there.

9 Likes

I’ve fully caught up with the posts now in this thread after only skimming last night - boy that was a ride.

I’m not trying to provoke or deliberately stir the pot, but I do think it is worth reckoning with the ā€˜woke’ claims against The Project and perhaps journalism that leans towards more ā€˜advocacy journalism’ as a whole. This didn’t always use to be the case, but there has been a real pushback against it in recent years. In same ways it’s a case of ā€œrules for thee but not for meā€, given the noise from right-wing advocates who have plenty of their own content doing the same but I do think it’s a real mark on our society and it’s not good either way.

20 Likes

To me The Project didn’t ā€œgo wokeā€ because it’s never really changed. What changed was our society becoming more extreme and less tolerant, and minority right wing views becoming more mainstream.

The Project stayed the same while others like 7News changed with changing times, pandering to the audience thirst for being outraged, becoming more sensationalised, simplified, one-sided, and exaggerated.

38 Likes

Very good analysis.

7 Likes

Back in May, on election night, you could see the difference between the 10 and 9 coverage. 10 seemed to be more balanced whereas the coverage leaned towards the Liberal-National Parties with one example being Karl Stefanovic talking to Peter Dutton like best friends in a corridor before we found out that Labor were returned to power. Yes i know his brother, Peter Stefanovic works for Sky News, but still you need to bring a more balanced coverage to your audience.

I did hear ABCs coverage was accused of being leftist, amongst other things.

The Project tried to be balanced but in some situations aka the Brittany Higgins/Brune Lehrmann saga hijacked the program - which the case outcome had it been different, Lisa and the team would most likely be commended rather than condemned

The brand is tainted, forget it. A once a week live news-tainment/ variety show could work though. Something incorporating parts of formats like The Project, Good News Week and Hey Hey It’s Saturday.

2 Likes

It probably didn’t help that it was ā€œdifferentā€ either (despite that being a basic tenet of the brand to do news differently), and it didn’t largely conform with what other news/caff programming is out there and people don’t like that. We also see this with people who rail against the ABC (and SBS to a lesser extent), although the additional factor there is that they’re government-owned/funded.

Our media has conditioned us to expect a level of homogeneity in news output, and that anything that deviates from the ā€œnormā€ is somehow bad.

Some of the advocacy journalism that the Project undertook was just misguided, too - and it kind of started with the promotion of slacktivism through the Kony ā€œexposeā€ in 2012.

I think the failure to change is problematic, too - but it’s also incredibly hard for a show on a low-rated network to attract new viewers.

To me, this is when Ten should have pulled the plug - they became the story rather than reporting the story and risked serious reputational damage.

13 Likes

The biggest factor in ending the show was that the demographic that watched in the early years and 10 in general have deserted traditional TV viewing. The younger viewers are getting their news delivered differently by other means. That might include an occasional tune in of The Project or watching a social media clip but it didn’t develop enough revenue to support the production costs any more.

10 decided to pivot and the new offering will be hoping to get enough of the remaining FTA audience to cover a lower production cost of the new offering. If they do, it might bite into the audiences watching the other news shows which will be interesting.

15 Likes

No it wasn’t. Newscorp, Sky News, Blackbox and clickbait media told me it was ā€œtoo wokeā€ ā€œLisa is evilā€ ā€œWaleed is toxicā€ so it must be true, even though I haven’t watched a single episode in 10 years. That’s why the show ended. :joy::joy: :grin::grin:

16 Likes

Err Yuck!

It’s a shame people like you would rather American trash on our screens rather than good old fashioned Aussie humour like on Hey Hey! God forbid anything isn’t PC humour anymore!!

12 Likes

Ten should have time this better with Sam pang so he can take over the entertainment interviews

2 Likes

where did u get that from?

2 Likes

Excuse us?

1 Like

He wasn’t talking to you.

How do come to that conclusion? I’m an advocate for Australian programs. I prefer Australian shows to imports. I probably watch more Australian content than most Australians.

I don’t think we need to recycle humour or content from the 70s and 80s in 2025.

5 Likes

I mentioned Hey Hey only because they could incorporate elements from the format. I never said they should recycle the humor or content. There is plenty of scope for more live variety in the current television landscape.

2 Likes