Some good deflection here from Dolly.
It just sounded like her from the Weir chorus.
Now that Dannii or Jackie has made a case for Mullet being Axel, I can see it. Which is weird because I thought he may have been in season one, and was stalking his social media to see if he was AWOL around filming. Then this year he didnât even occur to me.
Here are my predictions for tonightâs grand final.
Third place - Mullet (Axel Whitehead)
Second place - Vampire (Anastacia)
Winner - Dolly (Em Rusciano)
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I donât know how mullet is still there. Kebab was way better.
Iâd really like to see Vampire (Anastacia) win.
What a great season. Well done Ten.
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Osher said in a tweet âsee you in 2022â.
Just wait for the confirmation at 10âs upfronts later this month.
But you donât have to wait. Spoiler alert. He told you.
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Em Rusciano hasnât posted on social media yet. Sheâs prob waiting for WA to see it
Serious? Itâs all over everything. And thereâs even an extra podcast already on air.
She posted like an hour ago? Your Instagram must still be down 
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The top three (Anastacia, Em and Axel) all posted on social media after the finale finished in Sydney and Melbourne.
I correctly tipped Axel to finish third but congratulations to winner Anastacia (definitely worth spending two weeks in hotel quarantine in Sydney to take part). She and Em both have great voices.
Anastacia Wins The Masked Singer Australia.
Global Singing Superstar Revealed As Vampire.
International singing sensation, Anastacia, has been crowned the winner in tonightâs fang -tastical Grand Finale of The Masked Singer Australia .
The stakes were high, but the American singer-songwriter took out the coveted title ahead of singers Em Rusciano (aka Dolly) and Axle Whitehead (aka Mullet).
For her final solo performance, Vampire sunk her teeth into Live and Let Die by Paul McCartney, and our crack unit of powerhouse detectives Dannii Minogue, Dave Hughes, Jackie O and Urzila Carlson took their final stabs at who was behind the Vampire mask.
Dave and Urzila were unsuccessful in their guesses of Shakira and Sheryl Crow, but it was our unstoppable celebrity sleuths, Jackie O and Dannii Minogue, who ended their winning streak on a high, with the correct placement of singer Anastacia as Vampire.
When host Osher GĂźnsberg asked why she joined The Masked Singer Australia , Anastacia said: âI was actually asking myself that question when I saw the costume for the first time. I was terrified to be the Vampire.â
For second runner-up Axle, he embodied his character of the Mullet by sporting the exact same haircut.
Axle said: "It has been such a blast to get in touch with my inner bogan and be able to just take him on. What a character!â
For runner-up Em, she fought back tears as she described how much being Dolly has meant to her.
Em said: "I havenât been able to sing live in 18 months. I am a live performer so this has been magic. Itâs put all the magic back into my blood. This has been the best experience of my life.â
https://twitter.com/maskedsinger_au/status/1445365150966554625?s=20
The Masked Singer Australia Unmasked As The Most Star-Studded Season Yet.
⢠The Final Reveal national audience: 1.07 million. #1 in its timeslot.
⢠Grand Finale national audience: 891,000 viewers. #2 in its timeslot.
⢠National total viewers across the series: 951,000 viewers.
⢠#2 in its timeslot across the series in under 50s and 16 to 39s.
⢠10 Play: Up 64% year-on-year.
⢠Reaching 2.46 million under 50s across the season.
In its third season, The Masked Singer Australia had audiences thrilled and astounded by the incredible line-up of big name local and international stars.
The most bonkers show on television entertained, intrigued and captivated the nation, right up until Vampire was unmasked, revealed as global singing superstar Anastacia and crowned the 2021 winner.
It also produced one of the most heart-wrenching love stories of the year. Chipâs unrequited love for Kebab melted the hearts of even the most cynical Tweeters.
Hosted by Osher GĂźnsberg and starring Jackie O, Dave Hughes, Dannii Minogue and Urzila Carlson as the guessing panel, the 2021 season of The Masked Singer Australia was a family favourite, being the richest entertainment program in co-viewers during its season. It ranked #2 in its timeslot in under 50s and 16 to 39s.
The show not only unmasked a national total average audience of 951,000 viewers, but over 34 million minutes were viewed on 10 Play, up 37% from 2020. Its BVOD audience also jumped 64% compared to 2020.
The Masked Singer Australia trended in the top 3 on Twitter for every reveal, and achieved 23.6 million total impressions on Facebook, Instagram and Twitter, along with 1.7million total TikTok views.
Daniel Monaghan, SVP Content and Programming, said: âThis year, The Masked Singer Australia delivered on star power and family fun entertainment. Incredible performances, bonkers masks and jaw-dropping reveals were a winning combination across all platforms and with all ages.âMy sincere appreciation and thanks to Osher, Jackie, Dave, Dannii and Urzila for their talent, energy and humour. Thanks also to our astoundingly talented celebrities for braving the stage and bringing us such pure entertainment.
âI would like to thank our creative, imaginative and resilient crew, our partners at Warner Bros., and the team at Network 10.
âThank you also to our viewers. Their enthusiasm and passion for the show is unwavering.â
10 ViacomCBS National Sales Director, Lisa Squillace said: âThank you to all our commercial partners for their support this year.
âThe Masked Singer Australia allows brands to be creative and captivating, and the integration they brought to the show was first class.â
The Masked Singer Australia television and on-demand audience at a glance:
⢠The Final Reveal: 1.07 million national TV viewers.
⢠The Grand Finale: 891,000 national TV viewers.
⢠2021 season average: 951,000 total national viewers.
⢠2021 season average: 716,000 capital city viewers.
⢠BVOD (broadcast video-on-demand): 59,000 viewers, up 64% year-on-year.
#MaskedSingerAU social success:
⢠Facebook total reach: 9.9 million total reach.
⢠Instagram total impressions: 8.4 million.
⢠Twitter total impressions: 5.3 million throughout the campaign.
⢠Total Facebook video views: 2.9 million.
⢠Total TikTok video views: 1.7 million.
⢠Facebook engagements: 1.3 million.
⢠Biggest Facebook post: Duster Family. Reaction with 677,924 impressions, 4,323 engagements, 3,806 likes.
⢠Biggest Instagram post: Lightning reveal photo of Alli Simpson with 58,725 impressions and 2,567 likes.
⢠Biggest Tweet: âAUSTRALIA YOUR 3rd MASK ISâŚâ with 257,634 impressions.
⢠Tweet Most Engagements: âAUSTRALIA, YOUR FIRST MASK OF 2021 ISâŚâ, with 8,281 total engagements.
⢠Tweet daily average daily impressions: 106.1K.
⢠Twitter Total Video Views: 268.3K.
⢠Twitter Total Video Viewed Minutes: 122.2K.
⢠Most viewed Instagram video: Launch promo video with 55,822 impressions, 23,456 views, 2,643 likes, 529 shares and 266 saves.
⢠Best Instagram reel: Kyle revealed as Rubble and Jackie didnât guess him with 53,317 views.
⢠Most viewed TikTok: Kyle revealed as Rubble and Jackie didnât guess him with 765,700 views.
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The ratings did seem to drop quite a lot this year. I wondered if next year they could consider staggering out the masks a bit as well? We get 12 masks across 2 episodes and thatâs it (minus Kyle which was great). Maybe start with 4-5 each night for the first 2 episodes and adding in a new wildcard during episodes 3-6.
That strategy might also convince bigger celebs to commit if the episodes they were required was slightly less.
Also can we please not have Jack Vidgen and Alli Simpson types appearing across two franchises in the same year! Otherwise it was a great series and Anastaciaâs touching speech at the end was a wonderful and fitting conclusion.
Em and Axel were on Studio 10 this morning to talk about their performances during this season.
Yeah I think that they need to shake up the format again next year. And could definitely play around with the groupings in different ways. Iâd also like to see a couple of different types of masks, like duos in the mix. Theyâve done that in the US.
Another thing is that when contestants are eliminated they basically make the assumption that we know who they are. Iâd like to see a to proper 30 second package on them when the mask comes off rather than just Osher screaming out random points about them. It might then make you realise you do know who it is if you saw some career highlights for clips and stuff about them.
Also give contestants the opportunity to perform without their mask to their own songs (if they are a professional singer). How great would it have been to end that finale with Anastacia out of her mask singing Iâm Outta Love or Left Outside Alone? Or Macy Gray doing I Try? It feels like they get these people there but they are hidden and then as soon as the mask comes off itâs over quickly.
Hopefully having audiences and crowds voting can give it a bit more life too.
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Er, Osher.
Agree, it just hard cuts at the end after the artist sings a few lines. Would be nice if they did a goodbye after so it doesnât end so abruptly.
No doubt with softening ratings since launch, the network and prodco will hopefully be looking at ways to improve the show next year and hopefully having audiences again will help.
Agree 100%. I think a journey package like with X Factor/Idol including some narration from the celeb and flashbacks to them getting into the mask and singing would be really great.
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Yep thatâs exactly what is lacking. Often a mask is revealed and my friends are all texting me a âWho?â. Ben Lee for example was one of them but if they had a clip showing career highlights and behind the scenes stuff to one of his songs like âCatch my diseaseâ a lot of people would recognise that song. Integrating Behind the scenes stuff into a quick short clip too would be better than that filler episode.