New thread for The Karl Stefanovic Show podcast.
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‘He’s a machine’: Karl Stefanovic Show co-founder on scaling and making money
One of the challenges facing Stefanovic and his podcast co-founder Keshnee Kemp has been how to maintain and then build on the initial momentum.
The more than 250 videos released so far (50 full-length episodes plus an average of five short cut-downs promoting each episode) delivered 1,383,000 views on Youtube in April. The audio numbers for the month from Spotify were 859,000.
Going global is one of the ways podcasters are growing audiences and Stefanovic and Kemp are exploring that too. The founders visited Los Angeles earlier this year for a number of interviews.
Kemp visited London last week where she scoped out possible interviews for the show when it visits London later in the year. Stefanovic will take leave from Nine’s Today Show for the trip.
What is the business set up for the show?
The podcast is just Karl and me, and it’s independent of my agency.
We plug in great talent to help us produce it, but he and I are full time working as many hours as we can put into it.
We do a lot of the work ourselves, but we’ve got a cameraman we hire who’s meant to be freelance, but we’re shooting so often it’s pretty much full time for him.
We get a little bit of help editing. I edit a lot of the stuff myself as well, because we have a vision of what we want it to be, so it makes sense to keep it fairly close. We will continue like that until we can’t do that anymore, which is getting close to be honest.
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