New thread for The Karl Stefanovic Show podcast.
āHeās a machineā: Karl Stefanovic Show co-founder on scaling and making money
One of the challenges facing Stefanovic and his podcast co-founder Keshnee Kemp has been how to maintain and then build on the initial momentum.
The more than 250 videos released so far (50 full-length episodes plus an average of five short cut-downs promoting each episode) delivered 1,383,000 views on Youtube in April. The audio numbers for the month from Spotify were 859,000.
Going global is one of the ways podcasters are growing audiences and Stefanovic and Kemp are exploring that too. The founders visited Los Angeles earlier this year for a number of interviews.
Kemp visited London last week where she scoped out possible interviews for the show when it visits London later in the year. Stefanovic will take leave from Nineās Today Show for the trip.
What is the business set up for the show?
The podcast is just Karl and me, and itās independent of my agency.
We plug in great talent to help us produce it, but he and I are full time working as many hours as we can put into it.
We do a lot of the work ourselves, but weāve got a cameraman we hire whoās meant to be freelance, but weāre shooting so often itās pretty much full time for him.
We get a little bit of help editing. I edit a lot of the stuff myself as well, because we have a vision of what we want it to be, so it makes sense to keep it fairly close. We will continue like that until we canāt do that anymore, which is getting close to be honest.
NEC are skating on thin ice if they take action against Karl for posting his Tommy Robinson video on YouTube:
YouTube de-platformed the interview but Pauline resurrected it.
Pandering to the vocal left will just lead NEC to the same fate that awaits the ABC. Even if you donāt agree with the views expressed in the interview, de-platforming is just another attack on Australiaās poor free speech environment.
Very few of NECās advertisers will be radical left people if NEC want to poke the bear.
Do you know who this man is? More than the left or radical left are against this Nazi criminal. When 9 hopefully sacks him Stefanovic can join his brother on Sky.
I saw someone suggest recently that Karl is using the podcast to force Nine to release him from his contract. I didnāt think much of it at the time, but maybe there is something to it.
That said, Iām not sure we need to give Tommy Robinson any platform
Shame Nine doesnāt own 2GB anymore, could have easily moved him onto that network and he couldāve been John Laws-liteā¦wouldnāt have to change his views one bit. ![]()
NECās management of Nine Radio has yet again showed that being good at TV doesnāt automatically make you good at radio. It will be interesting to see how Karl goes at ARN too.
They donāt like competition, so I doubt it.
Heāll be well aware that podcasting gives him freedom that being on āregulatedā airwaves (radio and/or TV) wont give him. If he sticks around at Nine, it will be interesting to see if he develops an alternate persona, TV Karl vs Podcast Karl.
From what Iāve heard of it so far, heās at best riding shotgun to Eddie.