The Karl Stefanovic Show

New thread for The Karl Stefanovic Show podcast.

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ā€˜He’s a machine’: Karl Stefanovic Show co-founder on scaling and making money

One of the challenges facing Stefanovic and his podcast co-founder Keshnee Kemp has been how to maintain and then build on the initial momentum.

The more than 250 videos released so far (50 full-length episodes plus an average of five short cut-downs promoting each episode) delivered 1,383,000 views on Youtube in April. The audio numbers for the month from Spotify were 859,000.

Going global is one of the ways podcasters are growing audiences and Stefanovic and Kemp are exploring that too. The founders visited Los Angeles earlier this year for a number of interviews.

Kemp visited London last week where she scoped out possible interviews for the show when it visits London later in the year. Stefanovic will take leave from Nine’s Today Show for the trip.

What is the business set up for the show?

The podcast is just Karl and me, and it’s independent of my agency.

We plug in great talent to help us produce it, but he and I are full time working as many hours as we can put into it.

We do a lot of the work ourselves, but we’ve got a cameraman we hire who’s meant to be freelance, but we’re shooting so often it’s pretty much full time for him.

We get a little bit of help editing. I edit a lot of the stuff myself as well, because we have a vision of what we want it to be, so it makes sense to keep it fairly close. We will continue like that until we can’t do that anymore, which is getting close to be honest.

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NEC are skating on thin ice if they take action against Karl for posting his Tommy Robinson video on YouTube:

YouTube de-platformed the interview but Pauline resurrected it.

Pandering to the vocal left will just lead NEC to the same fate that awaits the ABC. Even if you don’t agree with the views expressed in the interview, de-platforming is just another attack on Australia’s poor free speech environment.

Very few of NEC’s advertisers will be radical left people if NEC want to poke the bear.

Do you know who this man is? More than the left or radical left are against this Nazi criminal. When 9 hopefully sacks him Stefanovic can join his brother on Sky.

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I saw someone suggest recently that Karl is using the podcast to force Nine to release him from his contract. I didn’t think much of it at the time, but maybe there is something to it.

That said, I’m not sure we need to give Tommy Robinson any platform

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Shame Nine doesn’t own 2GB anymore, could have easily moved him onto that network and he could’ve been John Laws-lite…wouldn’t have to change his views one bit. :laughing:

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NEC’s management of Nine Radio has yet again showed that being good at TV doesn’t automatically make you good at radio. It will be interesting to see how Karl goes at ARN too.

They don’t like competition, so I doubt it.

He’ll be well aware that podcasting gives him freedom that being on ā€˜regulated’ airwaves (radio and/or TV) wont give him. If he sticks around at Nine, it will be interesting to see if he develops an alternate persona, TV Karl vs Podcast Karl.

From what I’ve heard of it so far, he’s at best riding shotgun to Eddie.

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