For the 15 millionth time - NO!!! National news at 6pm does NOT work.
But they should do 10 News First at 5 and 6.
News is required. National or not it will do better than 150k. News at 5 right now is getting around 400k, Project is doing about the same, something to at least hold that audience is required which is News.
I donât get why national wonât work but thats for another thread, 5pm is already local state based news, no need to repeat that at 6.
They need something for 6pm - 7pm thatâs different from everything else news focused thatâs already in the slot. A game show (Deal or No Deal, Sale of the Century) or perhaps some type of comedy show might be an optionâŚ
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Do you get why the Herald Sun, Advertiser, Tele, Courier Mail are biggest sellers⌠The Australian not so much?
It provesâŚif this is correctâŚnot just gossip spread from 1 tv gossip nut to anotherâŚthat game shows donât work at 6pm.
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I wasnât being serious lol.
Neighbours would do better than news at 6, theyâd be better off doing local news after 8.30pm.
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They have a lot episodes filmed so donât expect a replacement show too soon.
Whatâs the point of axing if they arnât taking it off the problematic timeslot itâs effecting??
They could even copy what Channel 4 does with Hollyoaks & E4 and have 10 Peach air the next episode immediately after the show airs on 10
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Yes, I get that local works but 5pm is local. Whatâs your plan to differentiate the 5pm and a potential 6pm bulletin?
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- Who says it needs to be differentiated?
- You can differentiate but still be local - couple of different stories, new stories, consumer segments or something like that only seen at 6, and different anchors (although I would not do that personally).
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They tried that. It didnât work.
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Neither âdidâ Studio 10. It doesnât mean you donât keep trying and tweaking. Firstly, their âmovie-length newsâ of a 90-minute single program is not what I have in mind. Back in 2011, the actual self-contained 6pm news was only tried briefly⌠and it didnât do that badly considering how brief the experiment was.
Also, you should be able to recognise that Seven and Nine have since stamped all over Tenâs territory with local news at 4 and news all afternoon. It is entirely logical that Ten counter-attacks by stepping up its news brand. Look at any city in the US to see how this free market works.
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The problem with the 6pm news, as I said continuously at the time, was they still did weather right before 6pm and gave viewers no reason to keep on watching so they maintained their habit of switching onto a different source, as many do, at 6pm.
Thereâs an attraction viewers have to watching Ten at 5pm then getting the different news source at 6pm with Seven/Nine. To break that Ten needs to develop a clear reason for viewers to stick around past 6pm (what will they miss out on with Ten that they wonât get on Seven/Nine?).
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Promote the shit out of the 6pm news - âOnly on 10â and âNew at 6â stuff - during their widely-viewed 5pm news!
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They tried all that. They literally tried everything during the news revolution.
News is not the answer.
Neither is Simpsons.
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They are owned by pros now. Look at their logo. Look at the changes they have made. Everyone here can second-guess but CBS knows a thing or two about TV.
And I personally wouldnât be surprised to see 2-hour local news.
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Why news when there already is news on other channels?
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