News is required. National or not it will do better than 150k. News at 5 right now is getting around 400k, Project is doing about the same, something to at least hold that audience is required which is News.
I don’t get why national won’t work but thats for another thread, 5pm is already local state based news, no need to repeat that at 6.
They need something for 6pm - 7pm that’s different from everything else news focused that’s already in the slot. A game show (Deal or No Deal, Sale of the Century) or perhaps some type of comedy show might be an option…
You can differentiate but still be local - couple of different stories, new stories, consumer segments or something like that only seen at 6, and different anchors (although I would not do that personally).
Neither “did” Studio 10. It doesn’t mean you don’t keep trying and tweaking. Firstly, their “movie-length news” of a 90-minute single program is not what I have in mind. Back in 2011, the actual self-contained 6pm news was only tried briefly… and it didn’t do that badly considering how brief the experiment was.
Also, you should be able to recognise that Seven and Nine have since stamped all over Ten’s territory with local news at 4 and news all afternoon. It is entirely logical that Ten counter-attacks by stepping up its news brand. Look at any city in the US to see how this free market works.
The problem with the 6pm news, as I said continuously at the time, was they still did weather right before 6pm and gave viewers no reason to keep on watching so they maintained their habit of switching onto a different source, as many do, at 6pm.
There’s an attraction viewers have to watching Ten at 5pm then getting the different news source at 6pm with Seven/Nine. To break that Ten needs to develop a clear reason for viewers to stick around past 6pm (what will they miss out on with Ten that they won’t get on Seven/Nine?).