While the ratings in regional Australia shouldn’t be ignored, something like 60% of Australia lives in one of the five main metropolitan markets. Regional markets aren’t Ten’s concern, those are mostly WIN’s issue (with a minor role from SCA and joint ventures).
With 10 struggling in this 6:00pm timeslot since the Simpsons. 10 surely must be considering commissioning something new. I know in other threads already there have been suggestions such as Crime Watch Daily. What does 10 do from here?
News is required. National or not it will do better than 150k. News at 5 right now is getting around 400k, Project is doing about the same, something to at least hold that audience is required which is News.
I don’t get why national won’t work but thats for another thread, 5pm is already local state based news, no need to repeat that at 6.
They need something for 6pm - 7pm that’s different from everything else news focused that’s already in the slot. A game show (Deal or No Deal, Sale of the Century) or perhaps some type of comedy show might be an option…
You can differentiate but still be local - couple of different stories, new stories, consumer segments or something like that only seen at 6, and different anchors (although I would not do that personally).