Ten (WIN)

WIN Lismore are still in the 2LM Northern Star Building. One of the last remaining regional stations still in their original location.

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I guess the benefit of that is they can keep their sale department open in flood events providing their staff can get to work

Up on the hill at Goonellabah is a good place to be during floods :smiley: The Lismore CBD, not so.

In the early 1990s I lived near there behind the Hilltop Hotel.

Other than the WIN Lismore offices, how many television stations are in their original location in either metropolitan and regional markets?

I dont expect there are many from either

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WIN Wollongong at Television Ave, Coniston is the only other one I can think of,

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2 posts were merged into an existing topic: Broadcast Facilities

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So I’m guessing WIN and SCA will still have separate offices at Gold Coast, Coffs Harbour, Port Macquarie, Newcastle and Central Coast?

Quicker for Sales demerging if WIN signs an agreement with Nine for Northern NSW I guess.

Yes, the agreement covers national sales.

Also more effective for national sales - it means that if a national company want to advertise on 10’s regional stations nationally they only need to go to one place. Easier than going to 2, and also less likely that one would (probably the smaller area) get left out.

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A misleading headline there; so WIN are handing over their Network 10 affiliate ad sales to SCA, who already handle their own 10 affiliate stations & part-own TDT10.

Definitely easier for ad buyers.

Sorry, what’s misleading about the headline? It sounds pretty clear to me?

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It reads as if all of WIN’s & SCA’s stations ad sales are through the one entity, but isn’t it just for the Network 10 affiliates?

I guess it can look like that yeah. Probably could have used an “for 10 stations” at the end or something but it’s not completely misleading since SCA and WIN did sign an agreement.

Why would Nine run sales for a station affiliated to a competing network, and competes with their O&O station NBN?

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Industry chatter denotes WIN and Nine will become one and the same in the future. It wouldn’t make any sense now, but in years to come it may.

Northern NSW would need to be sold off in any case.

WIN will not sell advertising in a Northern NSW as nine own and operate NBN in Nth NSW. SO i dont understand your point.

WIN handles advertising sales for NBN on behalf of Nine and will continue to handle local advertising sales for their 10 affiliate. They’re still selling ads in NNSW.

This will be discontinued as WIN sales staff are to be employed by Nine as of 1st of July.

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Given that unless there is another affiliation swap, the WIN Northern NSW license makes no sense given NBN is O&O by Nine.

One possibility is an outright sale to Southern Cross Media or Ten Network (owned by CBS and associated entities).

Another would be a asset swap between Southern Cross and WIN. This would most likely be if WIN wanted to take control of outback stations in Western NSW, Western QLD and NT currently covered by Southern Cross and Imparja. Then it would be a question as to whether WIN would want to push for the current Southern Cross channels (i believe these are under LCN 6/6x) to become Nine stations and force Imparja to be either a Ten or Seven affiliate (Seven would be most likely in this scenario). There probably isnt much difference between being a Seven or Nine affiliate in these markets but with Imparja having the Nine affiliate LCNs, if WIN wanted to force a change, if it were possible, I could see WIN wanting to change to the series of 9/9x LCNs.

I think although too early to speculate given market uncertainty, eventually I think there will be another change in ownership of the former NRN/RTN stations.