I’ve never watched 10 Shake except for the odd short periods at work while monitoring the channels, but I’d like it on WIN/10 Newcastle purely for the kids, they used to watch a lot of Nick shows on Fetch TV, but since I removed it from there, after the other kids channels were dropped & it wasn’t worth it, they miss out now.
I have unlimited internet at home so they can stream 10 shake on 10 play, but they don’t bother, they just watch other stuff now. A lot of people still don’t have unlimited downloads on their home internet, & there’s plenty of places regionally that still have slow internet connections FTTN, or are on Fixed Wireless NBN, where streaming 10 Shake just isn’t an option.
Some friends of mine are not as well off as I am, & actually can’t afford internet at home (yes there’s plenty of others who only have small incomes & things most of us in here take for granted are luxuries they just can’t afford), they use a pre paid mobile phone with a small data allowance, so the kids watch good old DVD’s or the ABC for kids shows on FTA TV.
10 as a whole has never rated well across the board, but they’ve mostly always done well in their target demographics, 10 Shake isn’t intended to make millions of dollars in advertising or out-rate every other channel, it’s a niche format channel to serve a particular audience with VIACOM/CBS in house programming.
In the grand scheme of things it shouldn’t cost WIN too much to add the channel, but they’d have to drop one of their paid infomercial channels. 10 should push WIN to take it as part of the affiliation though, especially if SCA are now going to take it regionally.