Ten (West Digital Television)

I believe GWN7’s station manager was the sole representative for WDT since it launched, so it was Seven’s call. But it makes sense to get rid of the responsibility and leave it for a more suitable operator with an almost national sales coverage for 10.

I wonder if we’ll see some kind of branding for these stations now? I don’t think a brand has been seen since getting back 10 affiliation.

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SCA never really used branding of its own even before the original affiliation swap (aside from noodle updates and the occasional SCA10 “star” brand on adverts). I’d count on zero noticeable differences.

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SCA has no plans to buy western digital television or Mildura digital television. Whoever owns prime will continue to own half of those stations

I wasn’t suggesting they would?

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