Realistically, given that all on air presentation is branded as NINE, and the channel is named “NINE” on the TV, would anyone at all in Tasmania (apart from those on here) even know that Nine and TDT are the same channel.
Wouldn’t most people see these ads with a massive TDT and wonder “what the hell does TDT stand for?”
Yes although from what I understand most TV listings identify “TDT” rather than “Nine” so that might help with some brand recognition. But for a visual medium to have such a poor/ambiguous branding it’s pretty poor. Just be “Nine” and be done with it.
One could be forgiven for thinking that TDT means “Tasmanian Daylight Time”.
If you’re so worried about the 9 / TDT brand surely the first place you would want to remove the 9 brand / have your own TDT brand is on air bugs, promos and iDs
- that is BY FAR the most prominent / exposure of any tv station brand
Yet that’s the one they leave as Nine
[quote=“TelevisionAU, post:15, topic:1725, full:true”]
Yes although from what I understand most TV listings identify “TDT” rather than “Nine” so that might help with some brand recognition. But for a visual medium to have such a poor/ambiguous branding it’s pretty poor. Just be “Nine” and be done with it.
[/quote]Correct. From what I’ve seen most of the local listings are now “TDT” instead of “Nine”. I was secretly hoping the “TDT” branding would disappear once the switch took place. But alas, not the case. 
[quote=“Radiohead, post:16, topic:1725, full:true”]
One could be forgiven for thinking that TDT means “Tasmanian Daylight Time”.
[/quote]Not locally I wouldn’t have thought. 
[quote=“webguy, post:12, topic:1725, full:true”]
Probably because TDT is the only joint venture that WIN have with SCA, and also the only joint venture that they don’t directly manage.
Maybe they’re less fussed about the others because Prime didn’t “steal” their deal with Nine.
[/quote]Yeah, “steal”. Only because they pissed Nine off so much and threatened them. WIN have no-one to blame but themselves here.
[quote=“KICK-IT, post:17, topic:1725, full:true”]
If you’re so worried about the 9 / TDT brand surely the first place you would want to remove the 9 brand / have your own TDT brand is on air bugs, promos and iDs
- that is BY FAR the most prominent / exposure of any tv station brand
Yet that’s the one they leave as Nine
[/quote]I wouldn’t be at all shocked if the TDT branding didn’t become more prominent on-air at some stage. WIN would be hating the fact the complete Nine branding is coming through on TDT. 
Imagine SCA having to resort to blocking all the Nine branding just because WIN don’t like it. 
According to the RegionalTAM ratings for the week of 21-27 August, TDT (Nine Tasmania) outrates WIN, both in main channel & network shares, for the first time since the affiliation swap.
Uh-oh! 
You’d hope for WIN’s sake this doesn’t start becoming a regular trend. Will be interesting to see if their shares start to pick up again once Georgia Love’s ‘The Bachelorette’ begins in a couple of weeks time. 
Perhaps people don’t hate Nine content as much now on TDT unlike when it was on WIN. 
Interestingly the TDT website has the 9 logo on it again… They obviously can’t decide on a brand at all LOL anyway I sent an email to the general manager of TDT regarding the status of 9Life and got the typical one-liner response 
Thank you for your email.
9Life wasn’t a part of the recent affiliation agreement with Nine. At the moment there are no current plans to broadcast 9Life.
So they have have http://www.tdtv.com.au. WIN must be incensed seeing all those Nine logos on there! Hopefully they have decided to drop the newer style ‘TDT’ logo in favour of the 9 logo like in the other SCA9 regions.
Ha. Not sure what you were expecting with getting that stock standard response regarding 9Life. I’d be really surprised to see 9Life ever again broadcast here to be honest. There’s more chance of SCA picking up 7flix to broadcast locally IMO.
We should just be thankful that we got Nine + 2 out of the 3 multichannels down here at all considering how WIN feels about the whole situation.
Well I was hoping there would be a reason why it wasn’t included in the negotiations but I perhaps answered it myself. I basically said it’s not rocket science to run a business at a loss and was more looking for confirmation it was an economic issue rather than a technical one.
But as we have all speculated in the past, it seems the advertising market is just too small to make broadcasting viable.
It’s not a case of some just slipping through either, will be interesting to see the next time TDT sponsor an event which logo is used. I reckon it caused confusion and turned off people advertising with them.
What they should be using is one incorporating both the logos like they did previously under Ten.
- i.e. ‘TDT 9’ and using the proper logo of course.
It’s interesting to read all the comments purporting that ‘WIN must be incensed to see all those Nine logos on there’ when both WIN and SCTAS are 50% partners. One could argue that SCTAS was equally incensed to see all those Nine logos on there when in reality neither are really concerned about the web branding. The only reality is that branding aside, both WIN and SCTAS receive their share of revenue that TDT generates, it’s not about competition here, it’s about revenue.
As TDT Ten it was reportedly losing money. WIN and SCA would be both hoping that as Nine it becomes profitable, you would think.
One would definitely expect that !
[quote=“2tribesmedia, post:26, topic:1725, full:true”]
It’s interesting to read all the comments purporting that ‘WIN must be incensed to see all those Nine logos on there’ when both WIN and SCTAS are 50% partners. One could argue that SCTAS was equally incensed to see all those Nine logos on there when in reality neither are really concerned about the web branding. The only reality is that branding aside, both WIN and SCTAS receive their share of revenue that TDT generates, it’s not about competition here, it’s about revenue.
[/quote]Hmmm. Someone can’t take an honest ‘joke’. 
Mind you, wouldn’t surprise me if they were. 
Noticed in today’s print guide that the Nine logo has made an appearance in its listing. Vale: New “TDT” logo. 
Very interesting ordering of the channels: 5, 2, 3, 6, 8.
Seems to now, by coincidence rather than planning, be alphabetical… 9, ABC, SBS, SCTV, WIN 