[quote=“TelevisionAU, post:15, topic:1725, full:true”]
Yes although from what I understand most TV listings identify “TDT” rather than “Nine” so that might help with some brand recognition. But for a visual medium to have such a poor/ambiguous branding it’s pretty poor. Just be “Nine” and be done with it.
[/quote]Correct. From what I’ve seen most of the local listings are now “TDT” instead of “Nine”. I was secretly hoping the “TDT” branding would disappear once the switch took place. But alas, not the case. 
[quote=“Radiohead, post:16, topic:1725, full:true”]
One could be forgiven for thinking that TDT means “Tasmanian Daylight Time”.
[/quote]Not locally I wouldn’t have thought. 
[quote=“webguy, post:12, topic:1725, full:true”]
Probably because TDT is the only joint venture that WIN have with SCA, and also the only joint venture that they don’t directly manage.
Maybe they’re less fussed about the others because Prime didn’t “steal” their deal with Nine.
[/quote]Yeah, “steal”. Only because they pissed Nine off so much and threatened them. WIN have no-one to blame but themselves here.
[quote=“KICK-IT, post:17, topic:1725, full:true”]
If you’re so worried about the 9 / TDT brand surely the first place you would want to remove the 9 brand / have your own TDT brand is on air bugs, promos and iDs
- that is BY FAR the most prominent / exposure of any tv station brand
Yet that’s the one they leave as Nine
[/quote]I wouldn’t be at all shocked if the TDT branding didn’t become more prominent on-air at some stage. WIN would be hating the fact the complete Nine branding is coming through on TDT. 
Imagine SCA having to resort to blocking all the Nine branding just because WIN don’t like it. 