You make a valid point… this is 10 and sports we are talking about.
I’d like to be optimistic about it though.
Does show 10 is getting sports and Paramount is interested though.
Because isn’t “Network 10” the brand in general and “(Channel) 10” the main feed? (Then there’s “10 Streaming”, which is a bit strange to read and say.)
That’s how we call it, right?
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Because they can’t show UFC in a daytime slot. (I assume the marquee events will be the same as CBS on mostly Sunday nights US time?)
TBF the super said “Ten” which could mean anything for 10 (streaming, multi, main channel)
…maybe I’m reading too much into it
Not necessarily. It could also (whether in addition to or replacement of) just be the ones with Australian fighters in it.
“Channel 10” was mentioned verbally.
Even if only the preliminaries to UFC numbered events can be shown on 10’s main channel, it is great news for 10.
Hopefully there will be more details during 10’s upfronts next week.
I look forward to seeing how 10 completely squander the opportunity and under-perform with the UFC. They’ll probably stick it on 10Bold Drama and forget to promote it.
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Announcement from Paramount 10 this morning
Fans will also be able to watch select UFC events on free-to-air television on Network 10.
“We will provide fans with the opportunity to watch UFC live on Paramount+ with selected events to be simulcast on Network 10, Australia’s leading network for younger people.
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Do UFC have overlapping deals or have previous ones been short because I’d swear that they’ve had at least 3 local media partners in the last few years (fetch, fox sports and espn)
Good pickup for 10/P+ though
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Overview from Upfronts.
Paramount Australia is once again your one-stop destination for all things Australian football, giving fans across the country a front row seat to every moment, every goal and all the glory.
We continue to bring fans all the heart-stopping action and the unmissable matches from the CommBank Socceroos and the CommBank Matildas, including when the Tillies seek to lift the trophy at home at the AFC Women’s Asian Cup 2026 in Australia.
We’ve supercharged your Saturdays, with two Isuzu UTE A-League Men matches broadcast back-to-back on 10 Drama and 10 Streaming from 5pm AEDT. Plus, from kick-off to the final whistle, every single Ninja A-League Women match is available on 10 Streaming, with at least 10 matches broadcast on 10 Drama across the season.
And your Sundays are covered too, with Sunday Hoops delivering NBL double-headers with the week’s biggest game airing on 10 and 10 Streaming at 2:30pm, followed by a second NBL match on 10 Drama and 10 Streaming.
The Australian MotoGP returns, plus the high-speed, high-stakes, high- octane thrills of the Formula 1 Australian Grand Prix will be back in Melbourne next March for the season-opener.
Plus, in 2026, 10 is stepping into the octagon as select live UFC events will be available from January.
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Shame they can never announce and surprise sports pick ups or a strategy of picking up other live events to scatter through the year. They need to go back to basics to try and get the larger sports trust them.
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As well as second and third tier sports.
Yes with back to basics I meant second and third tier sports. Try to get sports on 12pm-5pm every Saturday and Sunday so there’s sports on (whatever) so people can see they can do sport.
The NBL is currently on 10 on Sundays at 2.30-4.30pm aedt.
But the cupboards are bear on Saturdays - and in winter when the NBL is done and dusted.
Ninja A-League is Saturday afternoon 2pm then early A League game at 4.30pm.
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If 10 can get the rights to Australian hockey (currently streaming on 7plus) that should fill part of its winter schedule.
Have to wait until 2028 to try for that though.
Meantime, just hoping UFC will plug in some gaps.
Pretty sure 7 extended rights
Aussie Ice Hockey League perhaps?
Through EOY 2027 as I’ve mentioned.