And Gunter is doing the post-race interviews for them too.
Network 10’s Coverage Of The Formula 1® Rolex Australian Grand Prix 2024 Reaches 3.2 Million.
Formula 1® Rolex Australian Grand Prix 2024 Race Reaches 1.6 Million, #1 Sport Of The Day, Highest Shares Since 2008, Biggest Live Stream Ever.
- Formula 1® Rolex Australian Grand Prix 2024 : Reached 3.2 million Australians across the weekend.
- Formula 1® Rolex Australian Grand Prix 2024 : BVOD Reach up 30% compared to 2023’s race weekend.
- Formula 1® Rolex Australian Grand Prix 2024 – Race: #1 sport of the day, dominating all key advertising demographics.
- Formula 1® Rolex Australian Grand Prix 2024 – Race: Reached 1.55 million Australians.
- Formula 1® Rolex Australian Grand Prix 2024 – Race : National total audience up 3% compared to 2023.
- Formula 1® Rolex Australian Grand Prix 2024 – Race: Highest commercial shares since 2008 - 56.6% in total people, 64.9% in 25 to 54s and 63.6% in 16 to 39s.
- Formula 1® Rolex Australian Grand Prix 2024 – Race: Biggest ever live stream audience – up 51% on 2023.
A record crowd of more than 132,000 fans assembled at Albert Park Grand Prix Circuit in Melbourne on Sunday for the fastest race in the country - the Formula 1® Rolex Australian Grand Prix. A record 452,000 fans packed into the circuit over four days – over 7,000 more than attended the 2023 event.
1.55 million viewers watched Carlos Sainz Jr win a thrilling race in a one-two finish for Ferrari, live and free on 10 and 10 Play.
The Formula 1® Rolex Australian Grand Prix – Race finished P1 as the #1 sport of the day and #1 in its timeslot. The race claimed its highest shares since 2008 in total people with a commercial share of 56.6%, as well as the key advertising demographics of under 50s (65.2%), 25 to 54s (64.9%) and 16 to 39s (63.6%).
In Melbourne, the race commanded 82.7% of viewers in under 50s, 87.6% in 25 to 54s and 80.4% in 16 to 39s.
From Friday to Sunday, Network 10’s coverage of the Formula 1® Rolex Australian Grand Prix on 10, 10 Bold and 10 Play reached 3.2 million national viewers, with BVOD reach up 30% compared with 2023.
Nick Bower, General Manager – Ad Sales, Paramount ANZ said: “The weekend was an outstanding success with the support of sponsors, the Formula One Management, the Australian Grand Prix Corporation and of course, the fans.
“This year, there was strong commercial demand to be part of Network 10 and 10 Play’s coverage of the Formula 1® Rolex Australian Grand Prix 2024. Advertisers realise the opportunity that Network 10’s unique coverage of the Formula 1® Rolex Australian Grand Prix offers in reaching strong and diverse audiences, as well as the creative and innovative commercial opportunities that come with it.
“Thanks to our sponsors 7-Eleven, Harvey Norman, Salesforce, Shannons, Subway, Bob Jane and Universal Pictures, with major packages from Toyota, Visit Vic, Paramount+ and more.”
Adam Cush, Director of Sport Production, Paramount ANZ, said: “The Formula 1® Rolex Australian Grand Prix was in peak performance this weekend and demonstrated its dominance as one of the premier sporting events in Australia.
“Melbourne pulled out all stops at Albert Park and even the weather created perfect conditions for an exceptional weekend of racing.
“Once again, Network 10 delivered an unrivalled broadcast with our exceptional commentary team and whole-of-network approach. Our expert on-air team was joined this year by former team principal and Formula 1 fan-favourite Guenther Steiner, led by Tara Rushton and Scott MacKinnon, Formula 1 World Champion Damon Hill, Formula 1 expert Tom Clarkson, motorsport commentator Richard Craill, and Formula 1 reporters Rosanna Tennant and Sam Power, with their first-class commentary covering all the action on and off the track. Our production crew were as tight as an F1 pit crew, delivering an exemplary telecast, available live and free for all Australians.”
Guenther Steiner said: “The Australian Grand Prix in Melbourne has always been a great event and this weekend was no exception. I really enjoyed being part of the Network 10 line-up, it’s still quite a new experience for me but it was great to work with the crew.
“To see a Ferrari 1-2 with Carlos Sainz Jr leading home teammate Charles Leclerc was something quite special and a great spectacle for the Melbourne crowd to witness.”
Expert Formula 1® reporter Rosanna Tennant said: “What a weekend! The atmosphere around Albert Park Circuit was electric, with so many fans now flocking to Melbourne to see their favourite drivers in action.
“There were so many stories to tell over the course of the weekend, which gave us plenty to talk about on Channel 10! As always, I loved being part of the 10 team.”
Ten’s main channel will show the 2:30pm Sunday NBL tipoff from next season, as part of their new media deal.
From NBL:
https://nbl.com.au/news/nbl-strikes-new-media-deal
The Hungry Jack’s National Basketball League (NBL) will be accessible to more sports fans after the League extended its partnership with ESPN, secured a new free-to-air broadcast deal with Network 10, with games to be played on its main channel, in High Definition (HD) and renewed its deal with News Corp Australia (NCA) to deliver deeper basketball coverage throughout the 2024/25 season.
The marquee 2:30pm Sunday afternoon game will also be shown on Network 10’s main channel, and marks the first time the NBL has been on a main channel in a decade.
NBL Slam Dunks New Broadcast Deal On 10.
The Biggest NBL Action Live and Free On 10 And 10 Play.
All your swishes have come true… the biggest matches of the 2024/2025 Hungry Jack’s NBL season will be available live and free on 10 and 10 Play when the season tips off later in the year.
The Hungry Jack’s National Basketball League (NBL) will be accessible to more sports fans in the 2024/25 season, after the League secured a new free-to-air broadcast arrangement that will see games played on 10 and in High Definition (HD).
As the NBL’s free-to-air partner, 10 is returning the League to a free-to-air main channel for the first time in a decade. Fans can cheer, groan, and armchair coach from 2:30pm each Sunday when the week’s biggest game is broadcast on 10 and simulcast on 10 Play.
NBL CEO, David Stevenson, said: “We want to thank Network 10 for having the loyalty and faith in the NBL to put our League on a main free-to-air channel, helping solidify our standing as a major player in the sporting landscape.”
The NBL has come off a landmark season for attendances, with 40 sell-outs across the campaign, more than one million fans attended games for the first time in League history, and crowds rose by 11 percent with Stevenson expecting that audience to keep increasing.
Adam Cush, Sport Production Director, Paramount Australia and New Zealand said: “We are thrilled to continue our partnership with the National Basketball League which ensures that all the action, excitement and fierce competition of the League will be broadcast on Network 10.
“Ensuring broad reach on free-to-air, we are committed to showcasing the sport in innovative ways and exposing it to a plethora of programming opportunities across all our platforms.”
So 10 drops from 2 Sunday matches on Peach, to just 1 on the main channel in this new deal it would appear.
Also no mention of how long the broadcast deal is, one would assume another 3 years?
My reading is that it’s just the one, which might point to how volatile the market is right now. Who’s going to own 10 in a year? Is ESPN going to renew with Foxtel or be a tile in Disney+?
The way I read the new deal is that 10 will still show two matches on Peach each Sunday, but the 2.30pm AEDT game will also be simulcast on main channel. 10 will continue to show selected finals matches live.
What I would love to see is that the deciding grand final game will be able to air on 10 as well.
Story makes no mention of other matches being available, no mention of Peach?
10’s own press release just says:
Fans can cheer, groan, and armchair coach from 2:30pm each Sunday when the week’s biggest game is broadcast on 10 and simulcast on 10 Play.
I guess we will have to wait for the release of 2024/25 NBL schedule for the answer.
Bit of a drive by at SBS, who showed games on their main channel 2016-18 (Viceland also showed games between 2019-21, after a season on 9Go! between the 2 deals)
The 2024/25 NBL schedule was released this morning. It reconfirms that only one match per week will be shown on FTA, the 2.30pm AEST/AEDT game on 10’s main channel and 10Play.
10’s first NBL match of the new season is Adelaide 36ers v Sydney Kings on Sunday, September 22. It will be played in Perth’s RAC Arena as part of the league’s inaugural HoopsFest.
Frankly, they would have been better off keeping it on Peach if that was the difference between main channel and off-main coverage, regardless of HD availability.
NBL would probably disagree. Wouldn’t surprise me if they were threatening to leave as well.
Are there any markets that Peach does not broadcast into?
Well Mildura in a few days for one (doesn’t really help my argument though).
But people in general are more likely to turn on 10 than Peach if they’re looking for something to watch
Especially live sport.
Yeah, NBL probably doesn’t fit into the “10Peach Comedy” theme